Publisher & Media Owner · B2C Consumer App / Platform · vs · Publisher & Media Owner
Peacock vs STARZ
Structured technology and market comparison · 2026
Direct Feature Comparison
Peacock · vs · STARZHybrid streaming platform monetised through subscriptions and advertising.
Premium subscription streaming platform for original series and films.
Analyze all overlapping signals and tech stacks for Peacock and STARZ
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Comparison Analysis
What is the main difference between Peacock and STARZ?
When comparing Peacock and STARZ, both platforms operate within the Video Streaming Platform, Connected TV (CTV) & OTT, and Publisher & Media Owner ecosystem. Peacock is positioned as Hybrid streaming platform monetised through subscriptions and advertising, whereas STARZ focuses on Premium subscription streaming platform for original series and films. Decision-makers evaluate both solutions when orchestrating their commercial monetization and technology stack.
What are the top alternatives to Peacock and STARZ?
When evaluating Peacock and STARZ, enterprise buyers also consider other platforms in Video Streaming Platform, Connected TV (CTV) & OTT, and Publisher & Media Owner. You can discover the full competitive landscape and evaluate other alternatives by viewing their respective footprint profiles on Polaris7.
How do the corporate scale, structure, and headquarters of Peacock and STARZ compare?
Peacock is headquartered in US (founding year unrecorded) with Unknown. STARZ is based in Unknown (founding year unrecorded) with Unknown. Complete ownership, subsidiary trees, and corporate affiliations are documented across Polaris7.
Market Signals
Recent Market Signals & Activity: Peacock vs STARZ
Documented market movements, strategic partnerships, product releases, and regulatory developments mapped across Polaris7.
Peacock
Recent Signals
- ·Modern RetailRetail Media
NBCU's Shoppable TV Boosts Brand Favorability by 171%
NBCUniversal reports significant year-over-year growth in its shoppable TV business, which spans original shows on Peacock and third-party platforms like LG TVs. Viewers can purchase products from around 12 shows, including 'Traitors' and 'Love Island USA'. The company cites a 171% increase in brand favorability when shoppable moments are tied to popular IP, and engagement is 3X higher with in-show product integrations versus traditional ads. NBCU uses computer vision to identify products in scenes, which are then curated by human operators and made shoppable via web experiences or APIs to TV partners. They also offer licensed merchandise and exclusive items, and see retail media spend moving into TV as a key growth driver.
- NBCUniversal's shoppable TV business covers about 12 shows, including 'Traitors' and 'Love Island USA'.
- Shoppable TV experiences are available on Peacock and third-party platforms like LG TVs.
- Brand favorability increased by 171% when shoppable content is attached to popular IP.
- ·Cord Cutters NewsPlatform
YouTube TV vs Xfinity TV: 2026 Price and Package Comparison
This article provides a comprehensive comparison between YouTube TV and Comcast Xfinity TV as of October 2026. It details pricing, packages, channel lineups, DVR features, sports options, and additional perks for both services. YouTube TV now offers a main plan at $82.99/month with 100+ channels, unlimited cloud DVR, and six household accounts, plus genre-specific packages starting at $54.99/month. Xfinity offers five main tiers (TV Core at $65/month to TV Premium at $135/month) with varying channel counts and DVR storage, including the X1 platform, 4K box, voice remote, and bundled Peacock Premium on select tiers. The article highlights key differences for sports fans, such as ESPN Unlimited inclusion and NFL Sunday Ticket availability, and advises viewers to consider channel lineups, internet requirements, and final bills before switching. It does not declare a winner but suggests YouTube TV for streaming-first users and Xfinity for those preferring a traditional TV experience.
- YouTube TV main plan costs $82.99/month with 100+ channels, unlimited cloud DVR, and six household accounts.
- YouTube TV offers genre-based plans starting at $54.99/month (Entertainment) up to $82.99/month.
- Xfinity TV packages range from $65/month (TV Core) to $135/month (TV Premium), with DVR storage from 150 to 300 hours.
- ·Cord Cutters NewsCTV & OTT
Peacock Launches Personalized 'Your Bravoverse' Hub
Peacock has launched a new personalized hub called 'Your Bravoverse' for all subscribers, offering a tailored feed of Bravo content. The feature uses editorial and AI curation to pull from over 5,000 hours of Bravo footage, including exclusive, never-before-seen content. Users can scroll vertically through personalized playlists and swipe horizontally to explore categories. Tapping a clip links directly to the full episode or season, bridging short-form discovery and long-form viewing. The feed is continuously updated based on user interactions. The hub is hosted by an AI version of Andy Cohen, who guides users through the content. The launch aims to enhance fan engagement with Bravo franchises, leveraging AI to create a unique viewing experience.
- Peacock launched 'Your Bravoverse' hub for all subscribers.
- The personalized feed uses editorial and AI curation from over 5,000 hours of Bravo footage.
- Includes exclusive, never-before-seen content from current seasons and the Bravo archive.
STARZ
Recent Signals
- ·Cord Cutters NewsM&A
Legendary Revives Lionsgate Acquisition Talks
Lionsgate Studios shares surged over 15% on reports that Legendary Entertainment revived acquisition talks and submitted a formal takeover offer, lifting the stock above $12 and market cap near $3.6 billion. Legendary, backed by Apollo Global Management, previously explored a bid after Lionsgate's separation from Starz. A deal would give Legendary theatrical distribution and access to Lionsgate's library of 20,000+ titles. No financial terms disclosed; both companies declined to comment. Lionsgate, led by Jon Feltheimer, has long been seen as an acquisition target amid industry consolidation.
- Lionsgate Studios shares rose more than 15% after Legendary Entertainment revived acquisition talks with a formal takeover offer.
- Lionsgate's market capitalization reached nearly $3.6 billion following the stock surge.
- Legendary is jointly owned by Apollo Global Management and its management team; it distributes theatrical releases through Paramount.
- ·PR Newswire: Advertising & MarketingDistribution Agreement
STARZ and Verizon reach distribution agreement
STARZ has announced a new distribution agreement with Verizon, restoring all STARZ channels, STARZ On Demand, and the STARZ app on Verizon Fios. The agreement gives subscribers access to STARZ's programming lineup, including the full "Power" Universe, "Power: Origins," "Fightland," "Outlander," "Outlander: Blood of my Blood," "P-Valley," "S.W.A.T. Exiles," and "Tip Toe." STARZ also highlighted its upcoming movie slate. The deal follows a previous loss of access for Verizon Fios customers, indicating a resolution of negotiations. Alison Hoffman, President of STARZ Networks, expressed satisfaction with the mutually beneficial agreement, emphasizing STARZ's commitment to delivering bold storytelling for women and underrepresented audiences.
- STARZ and Verizon have reached a new distribution agreement.
- The agreement restores all STARZ channels, STARZ On Demand, and the STARZ app on Verizon Fios.
- Subscribers will have access to programming including the 'Power' Universe, 'Outlander', and upcoming titles.
- ·SEC APIfinancials
8-K Financial Filing Analysis for STARZ (2026-10-06)
On October 1, 2026, Starz Entertainment, LLC, a subsidiary of Starz Entertainment Corp., entered into a new multi-year employment agreement with Jason Wyrick to continue serving as Executive Vice President, Technology. The agreement extends through September 30, 2028, with an optional one-year extension by the company through September 30, 2029. Under the contract terms, Mr. Wyrick receives an annual base salary of $735,000, a target annual bonus of 90% of base salary, and recommended annual equity awards targeted at 50% of base salary. The agreement secures technological leadership continuity for the premium streaming platform, outlining defined severance provisions (18 months base salary and COBRA continuation upon a qualifying termination) and double-trigger change-in-control equity acceleration provisions. This executive retention contract aligns technological execution with medium-term platform objectives.
- Jason Wyrick secured a renewed term as EVP, Technology effective October 1, 2026, through September 30, 2028, with an optional company extension to September 30, 2029.
- Compensation structure includes an annual base salary of $735,000, an annual target bonus of 90% ($661,500), and target annual equity awards equal to 50% of base salary ($367,500).
- Severance terms provide 18 months of base salary, 18 months of COBRA coverage, and partial equity acceleration upon a qualifying termination within six months of a change in control.
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