OtterlyAI vs Profound

5 Agent Analytics Use Cases for Marketing Teams

A few months ago we launched Agent Analytics as our first step towards end-to-end AI search tracking in OtterlyAI. The launch post explained why we built it: AI crawlers do not execute JavaScript, so GA4 and every other script-based analytics tool is blind to them, and the only place they leave a trace is your […]

Getfluence and OtterlyAI Partner to Turn AI Search Visibility into Editorial Action

Getfluence, a French media network, and OtterlyAI, an Austrian AI search visibility platform, announced a partnership to help brands improve their presence in AI-generated answers. OtterlyAI tracks brand mentions and citations across AI search engines like ChatGPT, Gemini, and Google AI Overviews, identifying the sources that influence answers. Getfluence leverages its media network and editorial expertise to help brands publish content in authoritative outlets. The partnership connects measurement with targeted editorial activation, enabling marketing teams to move from diagnosis to action. It addresses the growing importance of off-site authority in Generative Engine Optimization, supported by an OtterlyAI report based on 5.85 million citations.

• Getfluence and OtterlyAI announced a strategic partnership.
• OtterlyAI tracks AI search visibility across platforms like ChatGPT, Gemini, and Google AI Overviews.
• Getfluence provides editorial placement services.

OtterlyAI Launches Agent Analytics

OtterlyAI announced Agent Analytics, a new feature that reads website server logs to surface every AI agent and crawler visiting a site, which pages they access, and how that activity links to visibility in AI-generated answers. The feature identifies agent types (on-demand fetchers, search index crawlers, AI training scrapers), shows agent visits and trends, and integrates via Cloudflare Worker, WordPress plugin, Netlify Edge Function, webhooks or uploaded log files. OtterlyAI says Agent Analytics is GDPR-compliant, processes no personally identifiable data, has been rolled out to early customers (50+ websites), and will add content intelligence, crawl-to-citation conversion rates, and deeper funnel tracking later this quarter.

• OtterlyAI announced a new feature called Agent Analytics that reads server log data to show every AI agent and crawler visiting a website.
• Agent Analytics identifies agent visits over time and catalogs agents (examples: ChatGPT-User, Claude-Bot, Perplexity-User, Google-Agent) and their most-crawled URLs.
• Each agent is categorized as an on-demand AI fetcher, search index crawler, or AI training scraper to help interpret crawl volumes.

Profound raises $180M in Series D to build your AI Marketer

Profound has raised $180M to build the AI platform for marketing. CEO James Cadwallader writes why AI is creating more work for marketers, and how AI Marketer brings company context and agents together to help teams do it.

Estée Lauder Adopts GEO for AI Visibility

Estée Lauder has forged a global partnership with AI marketing platform Profound to enhance its brands' visibility in generative AI systems like ChatGPT and Gemini. The beauty conglomerate will leverage Generative Engine Optimization (GEO) to analyze and improve how its products appear in AI-driven search and answer platforms. This initiative, integrated into its One Operating Ecosystem, marks a significant step in treating AI visibility as a core marketing discipline, with content optimization across product pages, blogs, and YouTube channels. The partnership highlights the growing importance of AI assistants as new discovery channels for consumers.

• Estée Lauder partners with Profound, an AI marketing platform, for global GEO strategy.
• Focus is on analyzing and optimizing brand presence in AI systems like ChatGPT and Gemini.
• The initiative will be deployed across Estée Lauder's entire brand portfolio worldwide.

AI search marketing startup Profound raises $180M Series D at $1.8B valuation

Profound, a marketing software startup that helps brands appear in AI search results, announced a $180 million Series D funding round at a $1.8 billion valuation, just seven months after its $96 million Series C. The round was co-led by Sequoia and Kleiner Perkins, with participation from existing investors Lightspeed Venture Partners, Khosla Ventures, and South Park Commons. The company, which launched two years ago as an analytics platform, now focuses on generative engine optimization (GEO) and answer engine optimization (AEO), helping businesses understand how AI systems influence consumer brand discovery. Profound reports revenue growth of 3x in the past six months and serves over 1,000 enterprise customers, including Comcast, The Estée Lauder Companies, and Walmart. The funding will likely support expansion and product development in the rapidly growing AI search optimization space.

• Profound raised $180 million in Series D funding.
• The valuation is $1.8 billion, making Profound a unicorn.
• Sequoia and Kleiner Perkins co-led the round.