AdTech Vendor · vs · Media Sales House · AdTech Vendor
onescreen vs RTL AdAlliance
Structured technology and market comparison · 2026
Direct Feature Comparison
onescreen · vs · RTL AdAllianceSelf-serve platform for connected TV and streaming advertising.
European media sales house for premium cross-border video advertising.
Analyze all overlapping signals and tech stacks for onescreen and RTL AdAlliance
Compare mutual enterprise clients, monetization models, live market signals, and partner networks directly in the interactive Knowledge Graph.
Comparison Analysis
What is the main difference between onescreen and RTL AdAlliance?
When comparing onescreen and RTL AdAlliance, both platforms operate within the Self-Serve Ad Platform, Connected TV (CTV) & OTT, and AdTech Vendor ecosystem. onescreen is positioned as Self-serve platform for connected TV and streaming advertising, whereas RTL AdAlliance focuses on European media sales house for premium cross-border video advertising. Decision-makers evaluate both solutions when orchestrating their commercial monetization and technology stack.
What are the top alternatives to onescreen and RTL AdAlliance?
When evaluating onescreen and RTL AdAlliance, enterprise buyers also consider other platforms in Self-Serve Ad Platform, Connected TV (CTV) & OTT, and AdTech Vendor. You can discover the full competitive landscape and evaluate other alternatives by viewing their respective footprint profiles on Polaris7.
How do the corporate scale, structure, and headquarters of onescreen and RTL AdAlliance compare?
onescreen is headquartered in DE (founded in 2025) with <10 employees. RTL AdAlliance is based in LU (founding year unrecorded) with 201–500 employees. Complete ownership, subsidiary trees, and corporate affiliations are documented across Polaris7.
Market Signals
Recent Market Signals & Activity: onescreen vs RTL AdAlliance
Documented market movements, strategic partnerships, product releases, and regulatory developments mapped across Polaris7.
onescreen
Recent Signals
- ·MeediaCTV
Onescreen Wins Zapa as Self‑Serve CTV Client
Munich-based streaming ad start-up Onescreen has secured its first reference customer: dental brand Zapa. Founded in 2025 by a team with marketing experience from ProSiebenSat.1, Onescreen launched a self‑service Ad Manager in May 2025 that lets advertisers plan, buy and run Connected TV (CTV) campaigns without an agency. Zapa booked and ran a streaming campaign via Onescreen’s platform—targeting relevant households on premium streaming platforms such as Netflix—using its own shopper and marketing data. Onescreen offers dashboard metrics including impressions, completed views and household contacts and positions its Ad Manager as an alternative to traditional TV buying for small and medium-sized enterprises.
- Onescreen was founded in 2025 and is a Munich-based streaming advertising company.
- Onescreen launched a self‑service Ad Manager in May 2025 allowing advertisers to plan, buy and manage streaming campaigns themselves.
- Zapa, a dental brand, is Onescreen's first reference customer and booked a Connected TV campaign without an agency.
RTL AdAlliance
Recent Signals
- ·HorizontMedia Sales
RTL Ad Alliance Expands to Spain
RTL AdAlliance, the international sales house owned by RTL Group, has formally launched in Spain by opening its first office in the country. The expansion is part of its 'Total Video' strategy, offering advertisers a single access point to premium European video inventory from broadcasters such as RTL, ITV, M6, Rai, and France Télévisions. The new office, led by VP of International Sales Artur Kobryn and a dedicated team, will sell TV and online video inventory. To support its growth, RTL AdAlliance has formed a strategic alliance with local broadcaster Atresmedia Publicidad. This move aims to compete for international advertising budgets that might otherwise go to US tech giants, capitalizing on Spain's fast-growing digital video advertising market. The initiative is part of a broader European expansion strategy led by CEO Stéphane Coruble.
- RTL AdAlliance has opened its first Spanish office and formally launched in Spain.
- The company formed a strategic alliance with Atresmedia Publicidad to support its growth.
- The office will sell TV/video inventory for European broadcasters including RTL, ITV, M6, Rai, and France Télévisions.
Compare their exact ecosystem overlaps.
Explore all deep relationships in Polaris7. Discover exactly which mutual clients, integrated technologies, and overlapping partners onescreen and RTL AdAlliance share across the market ecosystem.