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MarTech Vendor · vs · Data Provider / Broker · MarTech Vendor

Omneo vs PassBy

Structured technology and market comparison · 2026

Direct Feature Comparison

Omneo · vs · PassBy
Market Cluster / Sector
OmneoMarTech Vendor
PassByData Provider / Broker · MarTech Vendor
Platform Focus
Omneo

Retail SaaS for unified customer profiles, loyalty and clienteling.

PassBy

Retail intelligence software for physical location decision-making.

Company Size
OmneoUnknown
PassBy10–49 employees
Headquarters
OmneoAustralia
PassByUnited Kingdom
Year Founded
Omneo2013
PassBy2023

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Comparison Analysis

What is the main difference between Omneo and PassBy?

When comparing Omneo and PassBy, both platforms operate within the Customer Data & Clean Room Platform (CDP/DCR) and MarTech Vendor ecosystem. Omneo is positioned as Retail SaaS for unified customer profiles, loyalty and clienteling, whereas PassBy focuses on Retail intelligence software for physical location decision-making. Decision-makers evaluate both solutions when orchestrating their commercial monetization and technology stack.

What are the top alternatives to Omneo and PassBy?

When evaluating Omneo and PassBy, enterprise buyers also consider other platforms in Customer Data & Clean Room Platform (CDP/DCR) and MarTech Vendor. You can discover the full competitive landscape and evaluate other alternatives by viewing their respective footprint profiles on Polaris7.

How do the corporate scale, structure, and headquarters of Omneo and PassBy compare?

Omneo is headquartered in Australia (founded in 2013) with Unknown. PassBy is based in United Kingdom (founded in 2023) with 10–49 employees. Complete ownership, subsidiary trees, and corporate affiliations are documented across Polaris7.

Compare their exact ecosystem overlaps.

Explore all deep relationships in Polaris7. Discover exactly which mutual clients, integrated technologies, and overlapping partners Omneo and PassBy share across the market ecosystem.