Omneky vs Smartly

Omneky Launches TASTE BENCH for AI Creative Evaluation

Omneky, the autonomous AI growth platform, announced the launch of TASTE BENCH, an evaluation suite that tests how well image and video generation models convert creative briefs and brand assets into ready-to-run advertisements. The initial edition covers eight image models, 59 ad briefs, four brands, and five languages, generating 469 ads and 1,371 valid blind judge reviews. GPT Image 2.5 Sunburst achieved the highest ready-to-run rate at 54.2% (32 of 59), with average quality scores across models. A blind panel of AI judges from OpenAI, Anthropic, and Google scores outputs on eight quality dimensions, including brand fit, typography, and ad effectiveness. Eleven pass/fail checks cover exact copy, language, brand fidelity, safe-zone placement, and fabricated claims. Results serve as automated creative judgments, not campaign performance metrics.

• Omneky launched TASTE BENCH, an evaluation suite for AI-generated ad creative.
• GPT Image 2.5 Sunburst achieved the highest ready-to-run rate at 54.2% (32 of 59).
• The benchmark covers eight image models, 59 ad briefs, four brands, and five languages.

Omneky Launches AI Growth Agent on Slack for Ad Campaigns

Omneky, an autonomous AI growth platform, has integrated its AI Growth Agent with Slack. This integration allows marketing teams to brief, approve, and launch ad campaigns directly within Slack channels. The agent can research brands and competitors, propose strategies, generate creative variants, and manage campaign budgets and performance updates. This launch extends Omneky's existing agentic harness, which includes a public API, MCP server, and connectors for Claude and Grok, and supports media buying across six channels including ChatGPT. Omneky's platform centralizes brand data, closed-loop performance analytics, and AI model routing to offer a comprehensive solution for agent-driven advertising.

• Omneky announced a Slack integration for its AI Growth Agent.
• The agent enables campaign briefs, approvals, and launches within Slack.
• The platform manages media buying across six channels, including ChatGPT.

Omneky's AI Plugin Now on Grok Bot Marketplace

Omneky, an AI-powered advertising and go-to-market platform, offers its AI Growth Agent plugin across multiple marketplaces, including Grok, ChatGPT, Slack, and Claude. This integration allows users to launch and manage performance marketing campaigns directly within conversational interfaces. The agent can research brands, generate ad creatives, and run campaigns across a wide range of channels such as Meta, Google Ads, YouTube, LinkedIn, TikTok, Reddit, Pinterest, X, and ChatGPT. It leverages data from over $1 billion in ad spend to optimize performance, reportedly delivering a 2x lift in return on ad spend. Additionally, Omneky integrates with data sources like Google Drive, PostHog, Ahrefs, Semrush, and HubSpot to inform strategies, and routes tasks to various AI models including GPT, Claude, Gemini, and Grok.

• Omneky's plugin is available on Grok, ChatGPT, Slack, and Claude marketplaces.
• The AI Growth Agent can launch and manage campaigns across major platforms including Meta, Google Ads, YouTube, LinkedIn, TikTok, Reddit, Pinterest, X, and ChatGPT.
• Omneky integrates with Google Drive, PostHog, Ahrefs, Semrush, and HubSpot for data-driven strategies.

Smartly Appoints Kelly Uphoff as Chief Technology Officer

Smartly has appointed Kelly Uphoff as Chief Technology Officer, as announced in the newsroom on October 8, 2026.

Horizon CEO Bob Lord Criticizes Holdcos’ FTE Pricing Models

At Smartly's Advance event in Lower Manhattan, Horizon Media Holdings president Bob Lord publicly criticized traditional full-time equivalent (FTE)-based pricing models used by major agency holding companies. He argued that such models, along with principal-based buying, are outdated and hinder client business growth. Lord emphasized the need for 'composable architectures' and monetizing technology investments rather than relying on legacy headcount-based pricing. He predicted that within five years, clients will stop paying for FTE-based models. His comments highlight a growing industry debate about agency compensation structures as technology and AI reshape the agency landscape.

• Horizon Media Holdings president Bob Lord criticized FTE-based pricing models at Smartly's Advance event.
• Lord called FTE models and principal-based buying 'the old system'.
• He predicted clients will stop paying for FTE-based models within five years.

Smartly adds LinkedIn Ads to unified platform for B2B marketers

Smartly, the AI-powered advertising technology company, announced a new integration bringing LinkedIn Ads into its unified advertising platform. This collaboration aims to help B2B marketers personalize creative for professional audiences, accelerate video production, and use audience and performance intelligence to continuously improve advertising outcomes. By combining LinkedIn's professional audience insights with Smartly's AI-powered creative and performance intelligence, marketers can create more relevant creative across the B2B buying journey. The integration also enables scaling video production for LinkedIn through AI-powered automation and turning performance signals into actionable insights.

• Smartly announced a new integration bringing LinkedIn Ads into its unified advertising platform.
• The integration is designed to help B2B marketers personalize creative for professional audiences.
• Smartly's CEO, Laura Desmond, highlighted the collaboration's importance for B2B marketers.