Agency & Consultancy · vs · Agency & Consultancy
Next 15 vs Stagwell
Structured technology and market comparison · 2026
Direct Feature Comparison
Next 15 · vs · StagwellMarketing and communications group owning specialist agencies and consulting brands.
Marketing holding company combining agencies, research, and SaaS tools.
Comparison Analysis
What is the main difference between Next 15 and Stagwell?
When comparing Next 15 and Stagwell, both platforms operate within the Agency & Consultancy ecosystem. Next 15 is positioned as Marketing and communications group owning specialist agencies and consulting brands, whereas Stagwell focuses on Marketing holding company combining agencies, research, and SaaS tools. Decision-makers evaluate both solutions when orchestrating their commercial monetization and technology stack.
What are the top alternatives to Next 15 and Stagwell?
When evaluating Next 15 and Stagwell, enterprise buyers also consider other platforms in Agency & Consultancy. You can discover the full competitive landscape and evaluate other alternatives by viewing their respective footprint profiles on Polaris7.
Market Signals
Recent Market Signals & Activity: Next 15 vs Stagwell
Documented market movements, strategic partnerships, product releases, and regulatory developments mapped across Polaris7.
Next 15
Recent Signals
No recent market signals documented for Next 15 in the current tracking window.
Stagwell
Recent Signals
- ·AdweekAgency Leadership
Liz Rutgersson Named CEO of Stagwell's Assembly
Stagwell-owned agency Assembly has appointed Liz Rutgersson as its new CEO, with a global and North American remit. Rutgersson, who previously served as CEO of Dentsu's iProspect, will start in the role on Monday. She is tasked with driving growth, bolstering client partnerships, and building long-lasting relationships. Assembly also announced that Connie Chan has been named CEO of Assembly in the APAC region. Rutgersson's preliminary conversations with CEO Mark Penn and Stagwell leadership indicate alignment on making Assembly an 'agency for the future.' Rutgersson told ADWEEK she chose Assembly because of its nimbleness combined with the scale offered by Stagwell.
- Liz Rutgersson named CEO of Assembly, effective Monday.
- Rutgersson previously was CEO at Dentsu's iProspect.
- Connie Chan appointed CEO of Assembly in APAC.
- ·Stagwell
Stagwell Expands Strategic Partnership with Adobe to Build the Future of Enterprise Marketing Together
Stagwell announces an expanded strategic partnership with Adobe to jointly build the future of enterprise marketing.
- ·AdExchangerConnected TV & Airport DOOH
Reach TV Brings Streaming Ads to U.S. Airports
Reach TV, a Stagwell-owned streaming network, operates screens at 2,400 airport gates and in 500,000 hotel rooms across North America, reaching over 51 million travelers monthly. The company monetizes in-airport CTV-like inventory for advertisers via national and local spots sold through direct deals, private marketplaces and auctions via DSPs/SSPs. Reach TV licensed all 104 FIFA World Cup matches from Fox Sports and ran experiential fan-zone activations at airports. It uses TSA travel data, mobile location data, credit-bureau sources and Nielsen ratings to guide programming and measure ad effectiveness (brand lift, impressions).
- Reach TV has screens at 2,400 airport gates and in 500,000 hotel rooms across North America, reaching more than 51 million travelers a month.
- Reach TV is Stagwell-owned and bought the remnants of CNN’s airport network in 2021.
- Reach TV licensed and aired all 104 FIFA World Cup matches via a partnership with Fox Sports and created airport fan-zone activations.
Compare their exact ecosystem overlaps.
Explore all deep relationships in Polaris7. Discover exactly which mutual clients, integrated technologies, and overlapping partners Next 15 and Stagwell share across the market ecosystem.