New Balance vs SKIMS

New Balance signs actor Ramin Yousofzai as Swiss brand ambassador

New Balance has appointed Swiss actor and former SRF comedian Ramin Yousofzai as its new brand ambassador in Switzerland. The announcement was made by Chris Sports, the Swiss representative of the brand. Yousofzai will be tasked with increasing New Balance's visibility in culture, entertainment, and everyday life. The collaboration will be officially presented on October 23. Previously, the brand primarily relied on track and field athletes for endorsements. Yousofzai co-founded the SRF comedy format 'Zwei am Morge' in 2018 and hosted it until 2022. He has since focused on acting, appearing in the SRF series 'Die Beschatter' and an upcoming Zurich 'Tatort' episode. He also creates, writes, and directs commercials, and has starred in a social media series for Helvetia insurance since 2022. No details on the duration of the partnership or planned campaigns were disclosed.

• New Balance has appointed actor Ramin Yousofzai as brand ambassador in Switzerland.
• The announcement was made by Chris Sports, the Swiss representative of New Balance.
• Yousofzai previously co-founded the SRF comedy format 'Zwei am Morge' and hosted it until 2022.

New Balance Awarded Contract to Provide the U.S. Military with American-Made Athletic Footwear

New Balance has been awarded a contract to provide the U.S. military with American-made athletic footwear, announced on 18 Sep 2026.

New Balance sues Decathlon over Kiprun logo

New Balance has filed a trademark infringement lawsuit against Decathlon in the United States, alleging that the logo on the Kiprun running shoes too closely resembles its distinctive 'N' emblem. The case, filed in Massachusetts federal court, targets Decathlon America and argues that consumers may confuse the Kiprun symbol with the New Balance brand. New Balance claims the 'N' has been used since the 1970s and is seeking an injunction against the use of the disputed logo as well as financial damages. The amount of damages has not been specified. The lawsuit, case number 1:26-cv-14235, follows previous trademark disputes involving New Balance's 'N' logo, including cases against Michael Kors and Nautica, and a 2017 ruling in China awarding $1.5 million.

• New Balance filed a trademark infringement lawsuit against Decathlon in the U.S. over the Kiprun shoe logo.
• The lawsuit is filed at the U.S. District Court for the District of Massachusetts under case number 1:26-cv-14235.
• New Balance alleges the Kiprun logo, a mirrored 'K', is too similar to its 'N' symbol used since the 1970s.

Cakes Body Founders Launch Cakes Media Entertainment Division

Cakes, a nipple cover company founded by twin sisters Taylor Capuano and Casey Sarai, is pivoting from social selling to entertainment with the launch of Cakes Media. The new company will produce a feature-length documentary, 'Viral: The New American Dream,' premiering on September 22, 2026, and aims to create long-form series and creator-led content. The documentary, filmed during 2024-2025, chronicles the brand's growth, viral success, and personal loss. Caley Wildermuth, formerly of Red Bull, has joined as head of content, expanding the media ambitions. The strategy focuses on organic social media storytelling and building brand affinity, with plans for further original content and a social-first reality show.

• Cakes Media is a new entertainment and media company launched by Cakes Body founders.
• Documentary 'Viral: The New American Dream' premieres on September 22, 2026, on YouTube.
• Caley Wildermuth, ex-Red Bull, joined Cakes Media as head of content.