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Retailer & Marketplace · Advertiser / Brand · vs · Advertiser / Brand

New Balance vs On

Structured technology and market comparison · 2026

Direct Feature Comparison

New Balance · vs · On
Market Cluster / Sector
New BalanceRetailer & Marketplace · Advertiser / Brand
OnAdvertiser / Brand
Platform Focus
New Balance

Privately held athletic footwear and apparel brand with strong D2C retail.

On

Public Swiss performance footwear and apparel brand.

Company Size
New Balance>5,000 employees
On>5,000 employees
Headquarters
New BalanceUnited States
OnSwitzerland
Year Founded
New Balance1906
On2010

Analyze all overlapping signals and tech stacks for New Balance and On

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Comparison Analysis

What is the main difference between New Balance and On?

When comparing New Balance and On, both platforms operate within the Advertiser / Brand ecosystem. New Balance is positioned as Privately held athletic footwear and apparel brand with strong D2C retail, whereas On focuses on Public Swiss performance footwear and apparel brand. Decision-makers evaluate both solutions when orchestrating their commercial monetization and technology stack.

What are the top alternatives to New Balance and On?

When evaluating New Balance and On, enterprise buyers also consider other platforms in Advertiser / Brand. You can discover the full competitive landscape and evaluate other alternatives by viewing their respective footprint profiles on Polaris7.

How do the corporate scale, structure, and headquarters of New Balance and On compare?

New Balance is headquartered in United States (founded in 1906) with >5,000 employees. On is based in Switzerland (founded in 2010) with >5,000 employees. Complete ownership, subsidiary trees, and corporate affiliations are documented across Polaris7.

Market Signals

Recent Market Signals & Activity: New Balance vs On

Documented market movements, strategic partnerships, product releases, and regulatory developments mapped across Polaris7.

NE

New Balance

Recent Signals

ON

On

Recent Signals

  • ·SEC APIfinancials

    6-K Financial Filing Analysis for On (2026-09-22)

    On Holding AG submitted a Form 6-K furnishing a press release regarding its Investor Day meeting. In the furnished Exhibit 99.1, the company announced its new Three-Year Financial Outlook to institutional investors and market participants. The report was formally executed by Chief Financial Officer Frank Sluis on September 22, 2026.

    • On Holding AG furnished Exhibit 99.1 announcing its Three-Year Financial Outlook presented at its Investor Day.
    • The Form 6-K filing was formally signed by Chief Financial Officer Frank Sluis on September 22, 2026.
  • ·Retail DiveBrand & Marketing

    On signs Mbappé as it preps soccer entry

    Swiss sportswear brand On has officially entered the soccer market by signing French superstar Kylian Mbappé as its newest brand ambassador. Mbappé, captain of the French national team and Real Madrid striker, will collaborate with product developers to test and refine future football footwear and apparel, marking a shift from traditional endorsements. The announcement coincided with Thierry Henry's appointment as Director of Football and the expansion of Swiss national player Sydney Schertenleib's role to include product development. On plans to leverage its LightSpray technology for football products, representing its largest step beyond running. Analysts view this as a strong start but caution about challenges competing with Nike and Adidas, citing performance credibility and low margins on cleats.

    • On signed Kylian Mbappé as brand ambassador for its football division; financial terms and duration were not disclosed.
    • Mbappé will work with product developers to test and refine football footwear and apparel.
    • Thierry Henry was appointed Director of Football, a new role at On.
  • ·On Discovered

    On to Host Investor Day on Tuesday, September 22, 2026

    On announced it will host an Investor Day on September 22, 2026. The announcement was added to the newsroom on September 8, 2026.

Compare their exact ecosystem overlaps.

Explore all deep relationships in Polaris7. Discover exactly which mutual clients, integrated technologies, and overlapping partners New Balance and On share across the market ecosystem.