Netto Marken-Discount vs PENNY

Environmental NGO Wins Case Against Netto Discount

The Deutsche Umwelthilfe (DUH) reported a legal victory against Netto Marken-Discount over a yoghurt advertisement. The dispute concerns sustainability claims in Netto's marketing — an image caption in the article notes Netto promoted yoghurt with the slogan “Gutes Futter – aus umweltschonendem Anbau.” The DUH continues to pursue cases against companies it says make misleading environmental claims. The report was published by Lebensmittelzeitung (Deutscher Fachverlag) on 2026-08-13 and authored by Ruth Herberg. The ruling is part of a broader pattern of NGO enforcement of green-marketing claims, increasing legal scrutiny on retailer advertising practices.

• The Deutsche Umwelthilfe (DUH) reported a legal victory against Netto Marken-Discount.
• The case concerns a Netto yoghurt advertisement and sustainability claims.
• An image caption in the article quotes Netto’s slogan: "Gutes Futter – aus umweltschonendem Anbau."

German Discounters Expand Store Networks

Germany's discount supermarket chains continued to expand their store networks and increase average sales areas into 2025. Around 15,800 discount stores existed at year-end in Germany—43 more than the prior year. Netto recorded the largest net store gains; Aldi and Lidl operate the largest-format stores while Penny is at the smaller end of the scale. The article was published by Lebensmittelzeitung on 2026-07-31.

• Around 15,800 discount stores existed in Germany at year-end, 43 more than the previous year.
• Average sales areas for discount chains increased further into 2025.
• Netto recorded the largest net store increases among discounters.

Netto offers free RTL+ with €99 spending

Netto Marken-Discount, part of Edeka Group, has entered a long-term cooperation with RTL Deutschland to integrate RTL+ benefits into the Netto‑plus app. The campaign’s centerpiece, the “RTL+ Challenge,” is activated by an initial €25 purchase and registration via a booking link; customers who reach €99 in qualifying purchases within 30 days receive one free month of RTL+ Basic (certain items such as bottle deposits, press and gift cards are excluded). The gamified mechanic aims to enhance the app experience and boost customer engagement and retention. The program launches at the end of July 2026 with a broad marketing push. RTL reports RTL+ has more than 7.3 million subscribers, and the partners say the offer links everyday grocery shopping with digital entertainment to drive loyalty.

• Netto Marken-Discount (Edeka Group) entered a long-term cooperation with RTL Deutschland to offer RTL+ benefits via the Netto-plus app.
• The “RTL+ Challenge” is activated by an initial €25 purchase and booking-link registration; customers who reach €99 in qualifying purchases within 30 days receive one free month of RTL+ Basic (excludes bottle deposits, press, gift cards).
• The campaign uses a gamified mechanic to enhance the app experience and increase customer engagement and retention.

Penny Pimps Two Stores for YouTube Series

German discount retailer Penny had two of its stores redesigned by influencers, and it is now revealed that these renovations serve as the backdrop for a new YouTube series. The series, titled "Pimp my Penny," features influencers DJ Pünti and Leyla Heiter, and was created with the help of social media agency Charles & Charlotte. The stores were used as filming locations, showcasing the transformed retail spaces. The initiative highlights Penny's creative marketing approach, integrating influencer culture and entertainment into its brand strategy. Details on the series' release and format are limited due to paywall restrictions.

• Penny had two stores redesigned by influencers as part of a marketing campaign.
• The renovated stores serve as the backdrop for a new YouTube series titled 'Pimp my Penny'.
• The series features influencers DJ Pünti and Leyla Heiter.

Penny Rewards Funny TikTok Comments with Shopping Vouchers

German discount supermarket chain Penny has launched an interactive TikTok campaign called 'Comment Coupons' to reward users who post particularly funny and creative comments on its videos. Running from June 1 to the end of September, the campaign uses a proprietary AI scoring system to evaluate comments based on community resonance and content relevance, assigning voucher values of 10, 25, or 50 euros. So far, over 4,000 comments have been rewarded with a total of 45,000 euros in vouchers. The campaign was developed by lead creative agency Saint Elmo's, with social media execution by Charles & Charlotte, media planning by Pion3ers, and AI support from Plan.Net Belgium. Digital out-of-home billboards in eight German cities also displayed rewarded comments. The initiative aims to strengthen Penny's brand platform 'Echte Freude' (Real Joy).

• Penny launched the 'Comment Coupons' campaign on June 1, running until end of September.
• The campaign rewards funny TikTok comments with vouchers worth up to 50 euros.
• Over 4,000 comments have been rewarded with a total of 45,000 euros in vouchers.

PENNY eröffnet nächsten Influencer-Markt

David Puentez gestaltet „seinen“ PENNY Markt im Club-Style in Hamburg Borgfelde