netID vs Usercentrics

European netID Exec Discusses Deterministic IDs and AI's Impact

In an interview, Daniel Dagehus, CTPO of the European netID Foundation, discusses the evolving role of deterministic identifiers in the open web. He argues that while AI and probabilistic models are useful for planning and simulation, deterministic IDs remain essential for campaign activation and delivery to real people across devices. netID has integrated with major ad tech platforms, including The Trade Desk, enabling advertisers to target deterministic segments. Dagehus emphasizes the importance of publisher login relationships to maintain direct user contact and independence from tech providers, especially as AI chatbots change the customer journey. He also highlights FedCM as a standard that can simplify logins and support publisher strategies for direct audience relationships.

• Daniel Dagehus is CTPO of the European netID Foundation.
• netID has integrated with The Trade Desk, allowing booking of netID and Utiq segments in its Data Marketplace.
• netID is a deterministic identifier tied to user accounts and email addresses, providing cross-device identity.

Window for Open-Web ID Push Is Shrinking

Commentary by Klaus Janke (Horizont) warns that the time to deploy deterministic identity solutions in the open web is running out. The article argues that practical adoption of deterministic identifiers such as NetID and Utiq is necessary for the open web to preserve reach and to sustain quality journalism as a pillar of democratic public life. The piece frames the issue as urgent: without widespread implementation of shared identifiers, publishers and the open web risk declining monetization and audience measurement capabilities.

• Opinion piece authored by Klaus Janke published on 2026-08-19.
• The article calls for practical deployment of deterministic identifiers such as NetID and Utiq for the open web.
• The author links adoption of identity solutions to preserving reach for publishers and sustaining quality journalism.

Usercentrics DSR Is Now Available: Data Subject Request Handling Built In

Usercentrics DSR is now live, available on all paid plans. Visitors can submit CCPA/CPRA and GDPR data subject requests directly through your CMP via a web form. No new vendor, integration, or added cost.

Usercentrics Launches CIPA Template to Address Growing Wave of Website Tracking Lawsuits

Usercentrics has launched a new CIPA Template that applies a geotargeted, opt-in consent configuration for California visitors within the existing Web CMP, automatically blocking tracking technologies until affirmative consent is given. This addresses the surge in CIPA-related lawsuits targeting websites that deploy tracking without prior consent.

Usercentrics Releases 'Resigned Consent' Report: New Global Study Finds Consumers Grant AI Access Reluctantly More Than Twice as Often as Willingly

A new press release dated Sep 29, 2026 announces the release of the 'Resigned Consent' report, a global study on consumer attitudes toward AI data access. The report finds that consumers grant AI access reluctantly more than twice as often as willingly.