Observed Signal · Sep 29, 2026 · Market Signal · Source: Usercentrics · Impact: 3/5
Usercentrics Releases 'Resigned Consent' Report: New Global Study Finds Consumers Grant AI Access Reluctantly More Than Twice as Often as Willingly
A new press release dated Sep 29, 2026 announces the release of the 'Resigned Consent' report, a global study on consumer attitudes toward AI data access. The report finds that consumers grant AI access reluctantly more than twice as often as willingly.
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Report: Consumer AI Use Rises as Trust and Excitement Fall
Prophet's 2026 AI-Powered Consumer Report finds generative AI adoption has risen to 73% (from 45% in 2024), while consumer enthusiasm and belief in AI’s transformative promises are waning. The study reports a 7% decline in excitement about AI and a 30% drop in the share of consumers who think GenAI will handle most decisions. Concerns about accuracy and misinformation are high (71%), and 62% of consumers report frustration when companies remove human support in favor of automation. The findings suggest AI is becoming a utility rather than a novelty and that marketers must balance automation with human interaction as adoption grows but trust softens.
Riskified Survey: Consumers Resist AI-Controlled Shopping
Riskified released the Q1 2026 edition of its Agentic Commerce Pulse, a survey of consumers in the United States and the United Kingdom that finds broad adoption of AI for product discovery but declining comfort with AI autonomy in purchases. Key results include 61.5% using AI for discovery, 55.0% uncomfortable with AI making purchases, and 53.9% believing AI could increase online fraud. Respondents also demand stronger transaction safeguards (73.9%) and place primary liability for unauthorized AI-driven purchases on AI platforms (50.8%). Riskified says the findings show a widening gap between AI adoption and consumer trust, with implications for merchants, authentication, fraud prevention, and accountability as agentic commerce evolves.
Germans Demand Clearer AI Data Transparency
A Usercentrics study (fieldwork March 2026, run by Sapio Research) of 11,000 consumers across seven markets finds German consumers place above-average importance on data privacy and AI transparency, and that this concern is translating into real behavioural effects. In Germany 73% would pay a premium for brands that handle AI-related data transparently (average acceptable premium 9% vs global 7%), and 75% have already taken actions (cancelled, switched providers, or spent less) due to AI data concerns. Over half of Germans (53%) report not understanding how their data is collected and used. Consent friction is rising: 51% of Germans now click “accept all” less often. Globally, 71% find AI-driven personalization intrusive (66% in Germany). Usercentrics notes these trends can reduce the quantity and quality of signals available for targeting, measurement and campaign control; the report originates from a consent-management vendor, which may shape interpretation.
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