Stadtwerke Münster vs Visoon

Stadtwerke Münster nehmen zweite Großwärmepumpe in Betrieb

Stadtwerke Münster haben eine zweite Großwärmepumpe in Betrieb genommen, die erneuerbare Wärme aus dem Dortmund-Ems-Kanal nutzt. Zudem feierte das Unternehmen sein 125-jähriges Jubiläum mit einer Urkunde der IHK.

Erneuerbare Wärme kommt aus dem Dortmund-Ems-Kanal

Stadtwerke Münster nehmen zweite Großwärmepumpe in Betrieb

Amelsbürener Glasfasernetz wird noch schneller und stabiler

Stadtwerke Münster haben das Glasfasernetz umfassend modernisiert

German TV Sales Houses Shift to Selling Business Outcomes

At the dmexco digital marketing fair in Cologne, German TV advertising sales houses (Ad Alliance, Seven.One Media, Visoon) presented strategies to overcome the TV advertising crisis by integrating data and targeting capabilities. They emphasized moving beyond mere reach to delivering measurable business results for advertisers. Seven.One Media demonstrated a case with More Nutrition, linking TV spot airings with Shopify data to show traffic spikes. Visoon advocated for a converged approach across linear TV, streaming, and addressable TV. The industry is working to become more targetable, automated, and measurable, while maintaining the trust and brand-safe environment of traditional television. The shift reflects an effort to compete with digital platforms like Google and Meta by offering data-driven, outcome-based advertising.

• The article was published on 23.09.2026 by DWDL.de.
• Ad Alliance, Seven.One Media, and Visoon presented strategies at dmexco to modernize TV advertising.
• Seven.One Media aims to sell business results, not just contacts.

Welt's Frank Hoffmann: TV must provide broader context

In a DWDL.de interview, Frank Hoffmann — described as a former RTL programming director and producer — outlines Welt’s editorial and commercial strategy. He says TV news must offer context beyond instant alerts, is sharpening its profile with more clearly labeled opinion pieces while retaining objectivity, and is seeing a demographic shift toward younger, more female audiences. Hoffmann details investments in studio upgrades, automation and AI to boost production efficiency but insists journalists remain essential for on-the-ground reporting. He names Visoon as Welt’s commercial partner, highlights competition for ad spend from platforms like Facebook and Google, and cites an independent study that advertising in trusted news environments yields credibility and effectiveness. He also notes producing Sat.1’s Frühstücksfernsehen with MAZ & More at Axel Springer’s HQ and launching the economic talk 'Stimmen der Wirtschaft.'

• Frank Hoffmann is identified as a former RTL programming director and as a producer.
• Welt is emphasizing context, more clearly labeled opinion pieces, and a sharper editorial profile while maintaining objectivity; it notes younger and more female audiences.
• Welt works with Visoon as its commercial/marketing partner.