Muck Rack vs Onclusive

PR Emerges as New SEO for AI Search Visibility

Fashion brands are increasingly turning to public relations (PR) as a key driver of visibility in AI-powered search engines, as generative engine optimization (GEO) gains prominence. Data analytics provider Launchmetrics, in collaboration with PR agency KCD, has introduced a new metric, AI Visibility (AIV), to measure a brand's presence in LLM responses on platforms like Google Gemini and ChatGPT. This metric complements the existing Media Impact Value (MIV) rankings, providing brands with a dual score to compare traditional media impact with AI-driven discoverability. The initiative highlights that earned media, such as press coverage and influencer mentions, significantly influences AI citations, with research indicating that over 80% of AI-cited links come from earned media. As consumer research increasingly starts with AI assistants, brands are expected to reallocate budgets from SEO towards PR and GEO strategies to enhance their AI visibility and overall brand awareness.

• Launchmetrics and KCD launched a new 'AI Visibility (AIV)' metric to measure brand impact in LLM responses.
• Muck Rack research found that 82% of links cited by AI come from earned media.
• Launchmetrics predicts PR budgets could double as brands seek to influence AI-generated answers.

Brand Reputation Wins in AI-Driven Search

A sponsored analysis by Journey Further argues that AI-driven search is collapsing brand discovery, evaluation and conversion into a single step because large language models synthesize third-party opinions (reviews, editorial coverage, community conversations) into answers. Brands that invest in earned media—trusted press, credible citations and community advocacy—are more likely to surface positively in AI-generated results. Journey Further cites internal analyses showing longer, more nuanced queries are rising and that advice pieces attract the majority of high-authority linking coverage. The article highlights technical issues too: many LLMs cannot read dynamically rendered site content, so server-side rendering and LLM-readable product data are important. It recommends shifting budgets toward earned proof, mapping audience influence sources, auditing product data, and building prompt banks.

• Journey Further analysis found searches of five to seven words increased 52% year-over-year (2026 vs 2025) and queries of eight words or more grew 34%.
• Journey Further’s Salient analysis of 4,000 high-authority links found advice pieces attracted 47% of linking coverage; product launches and shopping guides generated less than 2% combined.
• Muck Rack’s May 2026 Generative Pulse study reported that 84% of AI citations come from earned media.

Onclusive launches GEO Analytics in US

Onclusive has launched GEO Analytics in the United States, a Generative Engine Optimization (GEO) solution designed to help PR, communications and marketing teams measure and improve how their brands appear in AI-driven search responses. The capability monitors brand representation across five major AI engines and provides features including Priority Source Targets (ranked source influence), automated anomaly detection, perception summaries and an 11-category source taxonomy. Onclusive positions the product to give teams visibility into which sources shape AI answers and to surface shifts in AI output so organizations can respond more quickly to reputational changes or competitor narratives.

• Onclusive launched GEO Analytics in the United States on 2026-08-04.
• GEO Analytics monitors brand representation across five AI engines: Gemini, ChatGPT, Grok, Claude and Perplexity.
• The product includes Priority Source Targets, automated anomaly detection, perception summaries and an 11-category source classification taxonomy.

Critical Mention and Onclusive explained

Critical Mention and Onclusive explained

Nike outshines Adidas at World Cup without sponsorship

An opinion analysis in The Drum argues that although Adidas entered the World Cup as FIFA’s official kit partner with the high-profile 'Backyard Legends' film, Nike — which holds no tournament rights — generated a larger share of endorsement conversation. Citing Onclusive data, the piece states Nike accounted for 52.4% of World Cup endorsement coverage, driven largely by athlete partnerships (Mbappé, Ronaldo, Haaland). The article highlights athlete-led marketing and guerrilla stunts (e.g., Haaland lookalikes including Channing Tatum) as channels that can rival or exceed traditional rights-based visibility, and suggests brands should pair creative/local relevance with real-time attention measurement when planning sponsorship investments.

• Adidas is FIFA’s official kit partner and launched the short film 'Backyard Legends' for the tournament.
• Onclusive analysis found Nike accounted for 52.4% of all World Cup endorsement coverage despite not being an official FIFA sponsor.
• The three most‑mentioned player endorsement partnerships tracked were Nike deals: Mbappé (21.0% share of voice), Ronaldo (18.8%), and Haaland (12.6%).