Mother vs OMD

Edison Media's Miles Dagnall Praises Mother Agency

Miles Dagnall of Edison Media responded to The Drum's 'Summer of Agency Love' Q&A, naming Mother as the agency he most admires for its confident, culturally sharp work. He cited Accenture Song for its high-profile role on a recent Jaguar launch, praised Lucky Generals' culture, and offered light-hearted responses about creative collaborators and agency traits. The piece is an opinion/profile highlighting peer admiration and agency culture rather than industry announcements or technical developments.

• The Drum published a 'Summer of Agency Love' series asking agency leaders which competitors they admire.
• Miles Dagnall of Edison Media answered The Drum's Q&A published on 2026-07-24.
• Dagnall named Mother as the agency he 'most crushes on' for its confident, culturally sharp work.

Meta Debuts Optimistic AI Brand Film

Meta released a 45-second brand film titled “The Future Is for Everyone,” posted by CEO Mark Zuckerberg, that frames AI as a force for human connection. The in-house-produced spot highlights how Meta apps have helped people connect and features creators including Ruby Quilter, Kylie Jenner and Jalen Brunson. Meta said the ad will run across social, digital and CTV channels and will be supported by a broader paid and earned campaign. Instagram CEO Adam Mosseri and Meta CMO Denise Moreno shared the video and positioned the messaging as a counterpoint to negative AI narratives. The push comes ahead of Meta’s Q2 earnings call and amid scrutiny over its planned $135 billion AI investment for 2026; the story also notes recent Meta consumer AI launches such as its Muse Spark LLM and AI-enabled smart glasses.

• Meta posted a 45-second video titled “The Future Is for Everyone” advocating an optimistic view of AI.
• CEO Mark Zuckerberg posted the film, which was produced in-house and voiced by a Meta employee.
• The ad features creators including Ruby Quilter, Kylie Jenner and Jalen Brunson and highlights Meta apps' role in connection.

Mother Family removes Sophie Gosper and Pamela Chen from leadership page, adds Nika Rastakhiz as Head of Strategy

The Mother Family 'Information' page shows the removal of Sophie Gosper (Managing Director) and Pamela Chen (Partner & Managing Director), and the addition of Nika Rastakhiz (Head of Strategy).

Screen On Demand names UK country manager

Screen On Demand (SoD) is launching a dedicated UK operation based in London and has appointed Dan Ward as Country Manager UK to lead the local team and grow the British business. The Munich-founded adtech provider offers cross-device high-impact advertising and combines data management, creative services and media distribution on its platform, with campaign delivery across mobile, web, DOOH and Connected TV. SoD says it has run campaigns for international clients in the UK for years and will now scale the market with a local subsidiary. The company — founded in 2017 and employing about 60 people (roughly 50 in Germany) — already operates offices in Vienna, Paris and Stockholm in addition to German locations.

• Screen On Demand (SoD) appoints Dan Ward as Country Manager UK to build its UK operation from London.
• SoD will establish a local UK team and a UK legal presence to grow business beyond existing campaign work in the market.
• SoD offers cross-device high-impact advertising combining data management, creative studio output and media distribution; channels include Mobile, Web, DOOH and Connected TV.

Georgia‑Pacific Builds In‑House Programmatic Team

Georgia‑Pacific spent nearly four years building an in‑house programmatic media operation to gain transparency and control over digital spend. Javier Bustillos, who runs national media and marketing analytics for Georgia‑Pacific brands, led a phased rollout that began with a single brand and channel as a test. The company consolidated programmatic spend with a small group of partners (using Yahoo as its primary DSP and supplementing with Google DV360, The Trade Desk and Amazon), requires log‑level data and contracts regular media audits. OMD remains media agency of record for holistic strategy and TV, while the in‑house team focuses on programmatic buying, search, social, MMM, A/B testing and sales‑lift analysis. CTV buying remains a work in progress, so a hybrid in‑house/agency model persists.

• Georgia‑Pacific built an in‑house programmatic media operation over nearly four years.
• Javier Bustillos runs national media and marketing analytics for Georgia‑Pacific brands.
• Georgia‑Pacific consolidated programmatic spend and uses Yahoo as its primary DSP for national buys, with Google’s DV360, The Trade Desk and Amazon in the mix.