Mojang Studios vs Unity

King's Minecraft Blast returns in soft launch

King has returned its Minecraft Blast match-3 puzzle game to soft launch, now available on Google Play in Malaysia. The updated version features new game assets, a new trailer, and an expanded feature set including six new blockers, four new chapters, daily play rewards, a new Raid Tournament, a weekly leaderboard, and a customizable companion system. The game is a spin-off of Minecraft, developed in collaboration with Mojang Studios. It was previously soft launched on iOS in Malaysia and Canada in November 2025, but was removed from testing a month later. The new build shows significantly updated graphics and a new store description, emphasizing world-building and customization elements. This move indicates King's continued investment in the franchise, aiming to capture the mobile puzzle audience with a familiar IP.

• Minecraft Blast is back in soft launch on Google Play in Malaysia.
• The game features six new blockers, four new chapters, daily play rewards, a Raid Tournament, weekly leaderboard, and customizable companion system.
• The game is developed by King in collaboration with Mojang Studios.

10-K Financial Filing Analysis for Minecraft (2026-07-29)

For the fiscal year ended June 30, 2026, Microsoft reported total consolidated revenue of $331.84 billion, representing an 18% increase year-over-year from $281.72 billion in FY 2025. Growth was driven primarily by the Microsoft Cloud portfolio, which expanded 27% to $214.4 billion, supported by strong performance in Azure and other cloud services (+41%) and Microsoft 365 Commercial cloud (+17%). Operating income expanded 21% to $155.24 billion despite increased investments in AI infrastructure, compute capacity, and AI talent. Net income rose 31% to $133.75 billion, supported by $6.5 billion in net gains from investments in OpenAI (including dilution gains from recapitalization). More Personal Computing segment revenue declined 1% to $54.05 billion, weighed down by hardware and gaming declines, though Search advertising ex-TAC grew 12%. Operating cash flows grew substantially by 34% to $182.94 billion.

• Total revenue reached $331.84 billion in FY 2026 (+18% YoY), with Microsoft Cloud revenue reaching $214.4 billion (+27% YoY) and commercial remaining performance obligation jumping 84% to $678 billion.
• Operating income rose 21% YoY to $155.24 billion and net income increased 31% YoY to $133.75 billion, or $17.95 diluted EPS ($17.28 non-GAAP adjusted EPS excluding OpenAI investment gains).
• Azure and other cloud services grew 41% YoY, Microsoft 365 Commercial cloud grew 17% YoY, while More Personal Computing fell 1% to $54.05 billion and Xbox content and services dropped 5%.

8-K Financial Filing Analysis for Minecraft (2026-09-02)

On September 2, 2026, Microsoft Corporation filed a Form 8-K announcing a major reorganization of its financial reporting structure and investor metrics beginning in fiscal year 2027. Under the updated framework, the company will consolidate and manage its operations across two distinct reportable segments: 'Agents and Infra' and 'Devices and Consumer'. The transition reflects Microsoft's strategic realignment around enterprise artificial intelligence agents and foundational cloud infrastructure, alongside its consumer hardware and software ecosystems. Historical data recast under this new segmentation was made available via an investor presentation on its Investor Relations website to ensure financial comparability ahead of FY27 implementation.

• Microsoft will streamline its financial reporting structure into two reportable segments starting in fiscal year 2027: 'Agents and Infra' and 'Devices and Consumer'.
• Detailed historical financial information recast under the updated segment structure was published via an investor presentation titled 'FY27 Segments and Investor Metrics' (Exhibit 99.1).
• The filing was executed under Regulation FD Disclosure (Item 7.01) on September 2, 2026, signed by Corporate Vice President and Chief Accounting Officer Alice L. Jolla.

From attention to action: why the state of play matters for marketers

New blog post added: 'From attention to action: why the state of play matters for marketers' with link to unity.com/blog/mobile-gaming-attention-economy-driving-marketing-performance.

Games made with Unity: September 2026 in review

Unity's blog highlights new games made with Unity in September 2026, including TOEM 2, and announces a new Unity Plugin for Grok Build.

AppLovin sues Unity; Big Tech courts creators

AdExchanger's daily roundup covers AppLovin's lawsuit against Unity over data collection from mediation requests, alleging Unity decrypted protected data. It also discusses the creator economy's expansion, with YouTube and Meta unveiling new creator tools and IAB's CreatorFronts event. The piece notes that only 36% of Fortune 500 companies have a CMO, and highlights a case where a former Converse CMO received death threats due to AI-generated misinformation. Additionally, brief updates mention Dodge AI's funding, OpenAI's agentic AI tool, Walmart's ban on AI-generated posters, and more.

• AppLovin sued Unity over data collection from mediation requests, alleging decryption of protected data.
• Only 36% of Fortune 500 companies have a CMO, with average tenure of 3.9 years.
• YouTube announced new creator features at Made On YouTube event.