Meltwater vs PRWeb

Meltwater vs Talkwalker: Data Coverage and Workflow Compared

Get broader coverage into the workflow your team already runs. Meltwater gives you data you can trust and insights your marketing and insights teams can act on.

70% of World Population Now Use Social Media

According to the 'Digital 2027' report by We Are Social and Meltwater, approximately 5.81 billion people, or 69.9% of the global population, actively use social media. This represents an annual increase of 151 million users (2.7%). Internet users spend an average of 19 hours and 18 minutes weekly on social media and online video platforms, up 3.8% year-on-year. YouTube leads in total time spent, while TikTok tops average daily usage at 1 hour 55 minutes per account. The report also highlights the growing influence of generative AI, with 3.24 billion monthly users (38.9% of global population), a 57% annual surge. ChatGPT remains the market leader, with Google's Gemini app quadrupling its active users. For 47% of internet users aged 16-24, social networks are the primary source for brand and purchase research, underscoring their importance for marketers.

• 5.81 billion people use social media, 69.9% of the world population.
• Internet users spend 19 hours 18 minutes weekly on social media and video platforms.
• YouTube leads in total time spent; TikTok has highest daily usage at 1h55m.

LLMs Increasingly Cite YouTube in AI Search Results

YouTube has emerged as a leading citation source across major AI platforms, surpassing Reddit. Meltwater data shows YouTube was the most-cited platform by eight AI systems in August 2026. Tinuiti's Q2 2026 report indicates YouTube's citation share in Google AI Mode quadrupled and more than doubled in AI Overviews from January to April 2026. Long-form videos, particularly those lasting 10–20 minutes, dominate citations, while Shorts lag. However, Scrunch found that citations fade by 43% within a month, indicating short-lived visibility. This trend underscores YouTube's growing role in AI-driven discovery, prompting brands to structure content with clear markers for AI visibility.

• YouTube was the most-cited platform by eight AI platforms (Claude, ChatGPT, Copilot, Google AI Mode, AI Overviews, Gemini, Perplexity, Grok) in August 2026.
• YouTube's share of citations in Google AI Mode quadrupled between January and April 2026, and more than doubled in AI Overviews.
• 94% of YouTube citations go to long-form videos, with 10–20 minute videos accounting for 32.1%.

NoviSign Integrates with Toast for Automated Menu Boards

NoviSign Digital Signage has launched an integration with Toast that connects Toast POS menu data directly to NoviSign digital menu boards. The integration automatically synchronizes items, prices, descriptions, categories, and availability from Toast to NoviSign displays, so updates made in the POS are reflected on screens without manual re-entry. The feature targets independent restaurants, cafés, bars, quick-service restaurants, franchises, and multi-location groups, and enables operators to customize layouts, schedule content, and maintain consistent branding across locations. Gil Matzliah, CEO of NoviSign, is quoted describing the benefits for restaurants.

• NoviSign Digital Signage launched an integration with Toast to connect Toast POS menu data to NoviSign digital menu boards.
• The integration automatically synchronizes menu items, prices, descriptions, categories, and product availability from Toast to NoviSign displays.
• Updates published in Toast are automatically reflected across connected NoviSign screens, removing the need for duplicate manual updates.

SecuPi Adds DAM Controls to Track AI Agents

SecuPi announced new capabilities to address an audit and compliance gap in traditional Database Activity Monitoring (DAM) caused by AI agents accessing enterprise databases via Model Context Protocol (MCP) servers using shared non-human identities (NHIs) or anonymous service accounts. The company’s MCP-aware audit service links end users to AI agents and service accounts, enabling tamper-resistant audit trails, risk scoring, detection of anonymous or suspicious agent activity, and runtime enforcement (masking, filtering, tokenization, access blocking) to protect sensitive data and maintain end-user accountability.

• SecuPi announced new capabilities to close an audit and compliance gap in traditional Database Activity Monitoring caused by AI agents using shared non-human identities (NHIs) and service accounts.
• SecuPi provides an MCP-aware audit service that links the end user, AI agent, MCP server, NHI/service account, sensitive data accessed, and database action into a tamper-resistant audit trail.
• SecuPi’s capabilities include continuous identification/classification of AI access, risk scoring, alerts, quarantining or blocking untrusted agents, and enforcement actions such as masking, filtering, encryption, tokenization, and field-level controls.

rankingCoach Launches BeyondSEO WordPress Plugin

rankingCoach GmbH announced BeyondSEO, a free WordPress plugin that consolidates SEO, listings, reviews, social media and Google Ads into a single marketing interface for small and mid-sized businesses. Core SEO features operate inside the WordPress editor at no cost; connecting a free rankingCoach account unlocks additional marketing features, while advanced AI-powered capabilities are available via paid plans. The plugin is also offered to agencies, web professionals, and hosting partners.

• rankingCoach GmbH announced the launch of BeyondSEO, a WordPress plugin that consolidates SEO, listings, reviews, social media, and Google Ads into one platform.
• BeyondSEO is a free WordPress plugin with core SEO features that work directly inside the WordPress editor at no cost.
• Connecting a free rankingCoach account unlocks additional visibility and marketing features; advanced AI-powered capabilities require a paid plan.