MediaPost vs OMR

GumGum expands into CTV with three new formats

Ad-tech company GumGum has launched three new Connected TV (CTV) creative formats — Recast, Surround and Sidecar — designed to adapt existing video and social assets for streaming environments without requiring new productions. Recast converts vertical/social-first videos into 16:9 CTV creatives; Surround adds branded visual space around the video (enabling interactive or shoppable experiences); Sidecar places supplementary brand or product information alongside a central video. GumGum says the formats are now available globally, with recent rollouts including Japan, Germany, the Netherlands, Belgium and France. The move complements GumGum's existing CTV inventory (standard video, In-Video formats and Pause Ads) and ties into its contextual-targeting strategy and prior MRC accreditation work discussed in US trade press.

• GumGum announced three new CTV/online video formats: Recast, Surround and Sidecar.
• The formats are designed to adapt existing video/social assets for streaming without producing new commercials.
• GumGum says the formats are available worldwide; recent additions include Japan, Germany, the Netherlands, Belgium and France.

Reddit founder Steve Huffman, entrepreneur Ann-Katrin Schmitz, tech investor Pip Klöckner: These are the first OMR27 speakers

Reddit founder and CEO Steve Huffman, social media expert and entrepreneur Ann-Katrin Schmitz, as well as tech investor and podcaster Philipp Klöckner are coming to the OMR Festival 2027.

AI Compute Costs Driving SaaS Pricing Model Shifts

A joint study by hy Consulting Group, OMR Reviews, and Appinio, based on 4,400 software profiles, 153 surveys, and 23 expert interviews, reveals that AI compute costs are fundamentally reshaping software pricing. 80% of SaaS and AI companies plan to change their pricing models within a year. AI-native companies command a 21.2x revenue multiple versus 5.5x for traditional SaaS. Pricing is shifting towards hybrid and usage-based models, with 63% expecting hybrid to become most relevant within two years. Per-seat pricing is losing ground, though 40% still use it as primary, while outcome-based models rise. The report also highlights AI's growing role in discovery: 85% of brand mentions in AI answers come from external domains, 41% see LLM-based search as the biggest change, and AI Overviews reduce top-result click-through from 27% to 11%. Companies must adapt strategies for machine readability and transparent pricing as AI influences purchasing decisions.

• 80% of SaaS and AI companies plan to change pricing models within 12 months.
• AI-native software commands a 21.2x revenue multiple vs. 5.5x for legacy SaaS.
• 63% expect hybrid billing to become most relevant within two years.

OMR and manager magazin Realign Finance Partnership

OMR and manager magazin are restructuring their joint finance offering: the jointly operated Finance Forward brand will be folded into each publisher’s individual products from mid‑August 2026. From 19 August 2026, recipients of the FFWD newsletter will receive the new "manager magazin Finance Briefing," where the former Finance Forward editorial team will continue to publish investigative finance reporting. OMR will consolidate finance coverage within its existing Finance Journey and continue to link finance topics with digitalization, AI, marketing and entrepreneurship. The two publishers will maintain their collaboration at the OMR Festival, including the annual Executive Dinner side event.

• OMR and manager magazin will discontinue the jointly operated Finance Forward brand and integrate it into their respective offerings from mid‑August 2026.
• From 19 August 2026, all recipients of the FFWD newsletter will receive the new "manager magazin Finance Briefing."
• The editorial team behind Finance Forward will continue to publish key investigative research and industry news (Fintech, banks, private equity, crypto, family offices) in the manager magazin Finance Briefing.