Agency & Consultancy · vs · Agency & Consultancy
Mediaplus vs PIA Media
Structured technology and market comparison · 2026
Direct Feature Comparison
Mediaplus · vs · PIA MediaGlobal media agency offering planning, buying, analytics and AI-enabled consulting.
German digital media agency for strategy, activation, creative and adtech.
Comparison Analysis
What is the main difference between Mediaplus and PIA Media?
When comparing Mediaplus and PIA Media, both platforms operate within the Demand-Side Platform (DSP), Connected TV (CTV) & OTT, and Brand Strategy & Design ecosystem. Mediaplus is positioned as Global media agency offering planning, buying, analytics and AI-enabled consulting, whereas PIA Media focuses on German digital media agency for strategy, activation, creative and adtech. Decision-makers evaluate both solutions when orchestrating their commercial monetization and technology stack.
What are the top alternatives to Mediaplus and PIA Media?
When evaluating Mediaplus and PIA Media, enterprise buyers also consider other platforms in Demand-Side Platform (DSP), Connected TV (CTV) & OTT, and Brand Strategy & Design. You can discover the full competitive landscape and evaluate other alternatives by viewing their respective footprint profiles on Polaris7.
Market Signals
Recent Market Signals & Activity: Mediaplus vs PIA Media
Documented market movements, strategic partnerships, product releases, and regulatory developments mapped across Polaris7.
Mediaplus
Recent Signals
- ·The DrumCreative Campaign
Hornbach Builds Working 35mm Camera from Hardware Store Supplies
Hornbach's new campaign, 'Built from Hardware Store Supplies,' showcases a series of films shot on a fully functional 35mm film camera constructed entirely from items sold in its stores. Created by HeimatTBWA\, the campaign includes two main films and a behind-the-scenes documentary. Five makers from Europe built the camera over seven days at a Hornbach store in Bucharest, using a magnifying glass for the lens, a cement mixer to drive the film, and a cut-open organic waste bin as a lens hood. The campaign aims to demonstrate the breadth of Hornbach's product range and celebrate the maker spirit, contrasting with AI-generated imagery. It was developed over 1.5 years following a decade-long idea period, timed with the #HornbachCamera project.
- Hornbach and HeimatTBWA\ built a working 35mm film camera entirely from hardware-store products.
- The camera was constructed by five European makers in seven days at a Hornbach store in Bucharest.
- The lens was a magnifying glass; a cement mixer drove the film.
- ·MeediaAgency & Consultancy
Kölln assigns media account to Mediaplus Hamburg
German food manufacturer Peter Kölln has appointed Mediaplus Hamburg to handle its media planning and buying after a competitive pitch. The agency will develop an integrated digital-first strategy for the traditional brands Kölln and Mazola, focusing on brand building and activation around relevant purchase occasions. Mediaplus will collaborate with creative agency virral on campaign development. The partnership aims to strengthen Kölln's market leadership in the cereal market and revitalize the Mazola edible oil brand, particularly among younger audiences. The first joint campaigns are scheduled to launch in September 2026.
- Peter Kölln awarded its media account to Mediaplus Hamburg following a pitch.
- Mediaplus Hamburg will handle media planning and buying for the Kölln and Mazola brands.
- The agency will develop a digital-first strategy along the customer journey.
- ·MeediaBrand Marketing
Takko launches Fall/Winter TV campaign with Michelle Hunziker
Takko Fashion launches its Fall/Winter 2026/27 campaign featuring Michelle Hunziker. The campaign, described as more extensive than previous ones, includes linear TV spots (20-second) from September 10 on channels like RTL, Sat.1, ProSieben, Vox, RTL Zwei, Kabel Eins, sixx, and Sat.1 Gold, plus streaming (Prime Video, Netflix, RTL+, Joyn, HBO Max, Disney+) via Mediaplus, online, print, social media (Facebook, Instagram), and OOH/DOOH. The company aims to strengthen its 'Quality Fashion Discounter' positioning and increase brand awareness. Meanwhile, Takko's planned sale by its hedge fund owners reportedly failed; CFO Stefan Macheleidt and Senior Marketing Director Matthias Lueg have left the company. Takko reported net revenue of €1.283 billion for FY2025/26.
- Takko launches 20-second TV spot on September 10, 2026 across German broadcasters.
- Michelle Hunziker is featured in Takko's Fall/Winter campaign, showcasing six looks.
- Mediaplus handles media planning including linear TV, streaming, and paid social.
PIA Media
Recent Signals
- ·MeediaHiring
PIA Media hires Robin Jansen as Chief Growth Officer
PIA Media has appointed Robin Jansen as its new Chief Growth Officer following a management buyout completed in late April that left Axel Schönau and Sebastian Sommerer as managing partners. Jansen brings about 15 years of experience from international media networks, most recently serving as Chief Client Officer Media for Dentsu in the DACH region and previously spending nearly a decade at Publicis-group agencies (notably Spark Foundry) and WPP agencies. PIA Media says it is focusing on three growth areas — The Modern Journey, Data, AI & agentic technologies (marketed via its floak brand), and Brand, Strategy, Content & Creation (via Nordpol) — and operates from Hamburg plus Munich, Düsseldorf, Berlin and Belgrade.
- PIA Media appointed Robin Jansen as Chief Growth Officer.
- A management buyout at the end of April placed Axel Schönau and Sebastian Sommerer as managing partners of PIA Media.
- Robin Jansen previously served ~2.5 years as Chief Client Officer Media for the DACH region at Dentsu and spent almost ten years at Publicis-group (notably Spark Foundry) and WPP media agencies.
Compare their exact ecosystem overlaps.
Explore all deep relationships in Polaris7. Discover exactly which mutual clients, integrated technologies, and overlapping partners Mediaplus and PIA Media share across the market ecosystem.