MediaMarkt vs THG Ingenuity

Content's Role Grows in Affiliate Marketing Amid AI-Driven Discovery

The article discusses the expanding role of content publishers in affiliate marketing, driven by changes in consumer discovery influenced by generative AI. It argues that last-click attribution undervalues content's contribution to brand discovery, consideration, and confidence, and calls for evolving measurement models to recognize influence. It cites industry data showing content publishers account for about 21% of affiliate spend, and highlights examples from the Tradedoubler network, including MediaMarkt and Intermundial, where content strategies drove growth. The piece also touches on emerging measurement models like retrieval tracking and licensing, and references EMNA AI for improving AI visibility.

• Content publishers account for around 21% of affiliate spend, according to APMA's State of the Affiliate Nation.
• MediaMarkt's Spanish affiliate programme delivered 15% year-on-year growth in confirmed sales, 18% revenue growth, and an 11% uplift in conversion rate.
• Inter mundial's affiliate programme generated more than 20,000 confirmed sales, 9% revenue growth, and a 9% increase in affiliate ROI.

Swisscom partners with MediaMarkt stores

Swisscom will start selling subscriptions and other Swisscom and Wingo products inside MediaMarkt stores, beginning Friday, 15 August 2026 in the Dietlikon ZH outlet. The rollout will be expanded to ten MediaMarkt branches in the coming weeks (including Lyssach, Basel SBB, Carouge, Meyrin, Kriens, St. Gallen, Crissier, Dietikon and Zürich Sihlcity). Unlike its placement in Mobilezone shops, Swisscom will rent its own sales areas inside MediaMarkt and staff them with Swisscom employees who will advise customers and complete sales. Swisscom said it does not plan further expansion into other electronics retailers such as Interdiscount. The article notes Sunrise has operated staffed sales stands in MediaMarkt and Interdiscount stores for over a decade and also runs more than 100 own shops.

• Swisscom will start selling subscriptions and other Swisscom and Wingo products inside MediaMarkt stores.
• Sales begin Friday, 15 August 2026, starting at the MediaMarkt in Dietlikon ZH, with rollout to a total of ten MediaMarkt stores in the following weeks.
• Swisscom will rent dedicated sales areas inside MediaMarkt branches and staff them with Swisscom employees who advise and sell.

MediaMarkt and Saturn run Apple Week discounts

German retailers MediaMarkt and Saturn are running an "Apple Week" promotion (until August 16, 2026) offering discounts on Apple hardware amid recent Apple price increases driven by a global memory (SSD/RAM) shortage. The article highlights specific deals: MacBook Air with M5 chip for €1,249 at MediaMarkt/Saturn (Apple Store entry price €1,399; Amazon listing from €1,199) and older M4-based 15-inch models offered for €999. iPad models with 256 GB are available at MediaMarkt/Saturn from €499, matching some Amazon offers, while Apple Store prices are higher. The piece advises shoppers to compare prices using price-comparison sites (e.g., Idealo, Billiger.de) and notes the article contains affiliate links marked with "*".

• Apple raised prices for several devices due to a global SSD and RAM shortage tied to increased demand from the AI boom.
• MediaMarkt and Saturn are running an "Apple Week" promotion through 16 August 2026 offering discounted Apple devices.
• MacBook Air with M5 chip is listed at €1,249 at MediaMarkt and Saturn versus an Apple Store entry price of €1,399; Amazon listings start at €1,199.

THG Ingenuity Appoints Gemma Spence as CEO

Gemma’s appointment comes as part of broader leadership transitions, underpinning a period of exceptional growth for THG Ingenuity.