MarTech Series vs Ziff Davis

Evalueserve Partners with Databricks to Accelerate Data and AI Transformation

Evalueserve announced a partnership with Databricks to accelerate data and AI transformation. The announcement was published on September 25, 2026, on MarTech Series. No further details on the scope or terms of the partnership were provided in the release.

• Evalueserve announced a partnership with Databricks on September 25, 2026.
• The partnership aims to accelerate data and AI transformation.
• The announcement was published on MarTech Series.

Tells.co to Attend Contact.io with SMS and AI Focus

Tells.co, a communications technology provider specializing in SMS, messaging, compliance-aware customer contact, and AI-powered conversation workflows, announced it will attend Contact.io 2026 in Denver (August 23–25, 2026). The company said it will meet with lead buyers, pay-per-call operators, contact centers, and platform teams to discuss speed-to-contact, SMS engagement, compliant conversation workflows, and how messaging and AI tools can complement voice programs. David Schlaegel, Co-Founder of Tells.co, is quoted saying Contact.io is where call, messaging, compliance, and AI customer-contact conversations converge. Attendees can request meetings with Tells via the company website.

• Tells.co is a communications technology provider focused on SMS, messaging, compliance-aware customer contact, and AI-powered conversation workflows.
• Tells.co announced it plans to attend Contact.io 2026, taking place August 23–25, 2026, at the Hyatt Regency Denver at Colorado Convention Center.
• Tells.co aims to meet with lead buyers, pay-per-call operators, contact centers, and platform teams to discuss speed-to-contact, SMS engagement, customer follow-up, and compliant conversation workflows.

Publishers Turn GEO from Experiment into Business

Publishers are increasingly monetizing Generative Engine Optimization (GEO) as a branded content offering, with companies like Future, Ziff Davis, Time, and several European publishers securing clients and revenue. Future's GEO product has over 30 clients and renewals, while Ziff Davis reports multiple clients. Time's offering involves placing brand messages in markdown files read by AI agents, despite Perplexity's initial pushback. Publishers see GEO as a premium opportunity to capitalize on AI-driven discovery, though measurement and longevity remain concerns. The IAB is developing a framework to standardize AI advertising measurement. Publishers are guarded about revenue figures due to competition, but the overall sentiment is optimistic, with GEO perceived as a real commercial opportunity rather than a defensive play.

• Future's GEO product has more than 30 clients and secured renewals.
• Ziff Davis has multiple GEO clients, tacked onto branded content deals.
• At least a half dozen large digital publishers now offer GEO services.

Google Search Profiles Lower Follower Threshold, Add Multi-Profile Management

Google has updated its Search Profiles feature for publishers and creators, lowering the follower threshold to 10,000 on platforms like Instagram, YouTube, X, and TikTok. This marks the second reduction since the feature's rollout in June. Additionally, Google now allows managing multiple profiles under one account, which is beneficial for media houses with multiple brands. The article preview has been enhanced with improved thumbnails and longer headlines. Currently, the feature is only available to users 18 and older in the US, with a global rollout planned. Google's Robby Stein announced these changes, highlighting the increased utility for publishers. The profiles serve as a curated presence in search results, including a follow button that influences Discover visibility. This positions Google as a content hub, which could potentially reduce direct traffic to publishers' websites but also offers new visibility opportunities.

• Google lowered the follower requirement for Search Profiles to 10,000 on YouTube, X, Instagram, and TikTok, and 100,000 on TikTok previously.
• Search Profiles now support multiple profiles under one Google account.
• Improved article previews with new thumbnails and longer headlines.

Ziff Davis News: CEO Op-Ed, SpiceWorld 2026, Q2 Results, and More

Ziff Davis CEO Vivek Shah published an op-ed in Fortune on AI licensing; SpiceWorld 2026 announced; Q2 2026 financial results reported; RetailMeNot launched new rewards app; IPVanish added WireGuard/OpenVPN to Apple TV; Castle Connolly released Top Dentists list.