Mars vs The Hershey Company

Mars launches Pet Adoption Resource Hub and opens THB 7 billion Pringles plant in Thailand

Mars has launched a Pet Adoption Resource Hub and officially opened a THB 7 billion Pringles manufacturing plant in Thailand, among other recent announcements including the release of its Cocoa for Generations 2025 Progress Report.

Mars releases Cocoa for Generations 2025 Progress Report, achieving 98%...

Mars releases Cocoa for Generations 2025 Progress Report, achieving 98%...

Snickers' AI Campaign Misses Marketing Relevance

Paddy Gilmore critiques Snickers' latest AI-themed campaign 'Hungr.AI', arguing it fails to extend the brand's successful 'You're Not You When You're Hungry' platform. The campaign invites users to copy a 'Digital Snickers' prompt into ChatGPT for a 'satisfying answer'. Gilmore contrasts this with Polaroid's 'Best of Summer is Analog' campaign, which takes a clear stance against AI. He notes Mars' partnership with Omnicom on generative AI but questions the creative value of Snickers' execution. The article is an opinion piece published on The Drum.

• Snickers launched 'Hungr.AI' interactive campaign in September 2026.
• Campaign asks users to copy a prompt into ChatGPT to get a 'Digital Snickers' response.
• Mars Snacking VP Ashley Gill defended the campaign as playful.

The Hershey Company Names Dave Hulays Chief Financial Officer

The Hershey Company announced the appointment of Dave Hulays as Chief Financial Officer, effective September 2, 2026. This executive leadership change is a significant corporate announcement.

Hershey's Taps Katseye for Gen Z Candy Launch

Hershey's is partnering with K-pop girl group Katseye to launch its new Creme Bars, available in Affogato and Salted Caramel flavors. The campaign, which features Katseye performing their song 'Pinky Up' on a crowded subway, aims to position the candy as the season's must-have item for Gen Z. Katrina Vatter, senior brand manager at The Hershey Company, said the goal is to make the product 'the it item that everybody's going to be talking about.' The Creme Bars are Hershey's biggest product launch this year and will hit shelves this fall. The partnership marks a continued effort by Hershey's to reach younger consumers through pop culture and celebrity endorsements, leveraging Katseye's established Gen Z appeal to drive buzz and engagement.

• Hershey's is launching new Creme Bars in Affogato and Salted Caramel flavors.
• The campaign features a partnership with girl group Katseye.
• The ad shows Katseye performing 'Pinky Up' on a crowded subway.

Reese’s Oreo Celebrates Anniversary with Lindsay Lohan Ad

Hershey is marking the one-year anniversary of Reese’s Oreo — the peanut-butter-and-cookie collaboration — with a nostalgic campaign starring Lindsay Lohan and Amy Sedaris. The spot, created in partnership with Juxtapose Studio, is directed by Patricia Arquette in her commercial directing debut and positions Lohan as a “twin whisperer” nodding to The Parent Trap. Reese’s Oreo has generated over $188 million in sales since launch and has been made a permanent part of the Reese’s portfolio. The campaign emphasizes celebrity-led creative and social-first measurement, according to The Hershey Company and Juxtapose Studio executives.

• Reese’s Oreo has generated over $188 million in sales since launch.
• Hershey is marking the one-year anniversary of Reese’s Oreo with a new campaign starring Lindsay Lohan and Amy Sedaris.
• The spot is directed by actress Patricia Arquette in her commercial directing debut and was created in partnership with Juxtapose Studio.