M&S vs Morrisons

Sephora Expands UK Presence via Marks & Spencer Shops

Sephora is partnering with Marks & Spencer to launch 'Sephora at M&S' shops in 100 UK stores and on the retailer's website, starting next spring. The move is part of Sephora's broader UK expansion strategy, following its successful launch earlier this year. For M&S, the partnership aims to boost traffic and strengthen its beauty offering, which currently holds just over 1% of the UK beauty market. Analysts note that M&S is in a stronger position than Kohl's was when it partnered with Sephora in the US, due to its existing food traffic and younger consumer traction. The UK beauty market is worth roughly $7 billion, growing 1.2% annually.

• Sephora and Marks & Spencer partner to open 'Sephora at M&S' shops in 100 UK stores and on M&S website, starting spring 2027.
• M&S holds just over 1% of the UK beauty market in the 12 months ending mid-July 2026.
• The UK beauty market is worth approximately $7 billion and grew 1.2% in the year ending July 19, 2026.

Marks & Spencer gives European logistics to Zalando's Zeos

Marks & Spencer (M&S) is expanding its cooperation with Zeos, Zalando’s B2B logistics brand, by handing Zeos fulfilment for M&S’s Direct-to-Consumer online business across 22 continental European markets, including Germany, France, the Netherlands and Spain. The partnership, which began in 2022 as a marketplace cooperation, evolves into a channel-agnostic logistics model built around a centrally pooled inventory. Zeos will provide logistics and technology services such as shipping and returns, and says a Poland pilot raised demand by 22% and improved conversion by 97%. Zeos also claims up to 58% lower shipping costs and up to 77% faster return processing. The deal signals Zalando’s push to monetise its logistics network as a service for other retailers and supports M&S’s international growth strategy.

• Zeos will handle fulfilment for Marks & Spencer’s Direct-to-Consumer online business in 22 continental European markets.
• Key initial markets include Germany, France, the Netherlands and Spain.
• The M&S–Zeos cooperation dates back to 2022, when Zeos processed M&S orders via marketplaces (Zalando, About You) and later Amazon.

YouTube Shopping Arrives in Europe, Impacts Affiliate Marketing

YouTube has expanded its Shopping affiliate program into Europe, launching in the UK in July 2026. The program allows creators to tag products directly in videos, Shorts and livestreams and earn commissions on qualifying purchases. Early retail partners include M&S, Boots, Currys, Next, Etsy and Wayfair, and YouTube is working with affiliate network Awin for technical integration. YouTube reduced the Partner Program threshold to 500 subscribers, opening the program to smaller creators. Third-party platforms such as impact.com are integrating with YouTube’s Creator Partnerships API to help brands discover creators and measure performance. The move further blurs content and commerce, creating a new publisher category for affiliate managers and a measurable creator-driven performance channel for advertisers.

• YouTube launched the YouTube Shopping affiliate program in the UK in July 2026.
• Early participating merchants named include M&S, Boots, Currys, Next, Etsy and Wayfair.
• YouTube is working with affiliate network Awin for technical integration and processing.

Morrisons News Archive - New Releases

New press releases include: Malton Morrisons becomes first UK store to hit £50,000 fundraising milestone for Marie Curie (01 Oct 2026); Morrisons launches leading European Click & Collect Locker technology in UK supermarket first (01 Oct 2026); Morrisons appoints Chief AI Officer (24 Sep 2026); Morrisons trading update for Q3 2025/26 (16 Sep 2026); Morrisons unveils 2026 Christmas range (09 Sep 2026); Morrisons partners with Instaleap to enhance online order fulfilment (08 Sep 2026); Morrisons Foundation launches 'Connecting Communities' Fund (03 Sep 2026); Morrisons guarantees unbeatable prices (24 Aug 2026); Morrisons launches 1000 new apprenticeships (20 Aug 2026); Instacart's smart trolleys available at Morrisons Preston (28 Jul 2026).

Morrisons expands price-match campaign

British supermarket chain Morrisons has retooled and expanded its price-match campaign. The retailer announced it will no longer benchmark its pricing exclusively against Aldi, signaling a broader competitive positioning in the UK grocery price war. The short report was published by Lebensmittelzeitung (DFV Mediengruppe) on August 24, 2026 and authored by Boris Dunkel.

• Morrisons has adjusted and expanded its Price-Match campaign.
• Morrisons said it will no longer orient its price-match actions exclusively toward Aldi.
• Article published on 2026-08-24 by Lebensmittelzeitung (DFV Mediengruppe), author Boris Dunkel.