lululemon vs SKIMS

Lululemon Q2 Sales Fall, Store Expansion Slowed

Lululemon reported disappointing Q2 results, with net revenue down 4% to $2.4 billion and a 20% decline in its signature leggings sales. The company reduced its store expansion plans to 35 net new stores for 2026, down from the prior 40, and cut full-year revenue guidance. Gross margin expanded due to tariff refunds, but net income dropped 11%. Incoming CEO Heidi O'Neill, a former Nike executive, will face challenges as the company struggles with declining demand for athleisure. Analysts urge a strategic pause in expansion and a refocus on core products.

• Lululemon's Q2 net revenue fell 4% to $2.4 billion.
• Leggings sales plunged 20% in Q2.
• Store expansion reduced to 35 net new locations for 2026.

Lululemon comms chief exits ahead of new CEO start

Lululemon said Chief Communications Officer Bill Chandler will leave the company on Sept. 4 to "pursue other opportunities," a departure that comes days before incoming CEO Heidi O’Neill joins on Sept. 8. Chandler had spent more than seven years at Lululemon, according to his LinkedIn. The exit follows the earlier departure of Chief AI and Technology Officer Ranju Das and has prompted analyst concern about C-suite turnover; BNP Paribas senior analyst Laurent Vasilescu warned there may be further departures. Lululemon said it has "talented teams and leaders in place" and will continue investing in talent during the transition.

• Lululemon Chief Communications Officer Bill Chandler will leave the company on Sept. 4 to "pursue other opportunities."
• Incoming CEO Heidi O'Neill is scheduled to join Lululemon on Sept. 8.
• Bill Chandler spent more than seven years at Lululemon in various communications roles, according to his LinkedIn.

SeaWheeze Half Marathon and Sunset Festival Returns to Vancouver

lululemon announces the return of the SeaWheeze Half Marathon and Sunset Festival to Vancouver on August 14, 2026.

Top 5 Creative Campaigns: Mike’s Hot Honey, Skims, Hay Day

Ad Age published a 'Top 5' creative roundup on July 6, 2026, highlighting five recent campaigns including Mike’s Hot Honey, Skims and Supercell’s Hay Day. The piece, written by Tim Nudd, spotlights creative trends and notable activations — for example, Supercell’s Hay Day was positioned as a mini music festival featuring Joe Jonas and other music creators. The article appears in Ad Age’s Campaigns & Commercials / Creativity coverage and is hosted on the Ad Age website (Crain Communications).

• Ad Age published a 'Top 5 creative campaigns to know about right now' article on July 6, 2026.
• The article was authored by Tim Nudd.
• Featured campaigns named in the headline include Mike’s Hot Honey, Skims and Hay Day.

Will Ferrell Stars in Skims Campaign Teasing Netflix Series

Actor and comedian Will Ferrell appears in a new advertising campaign for Skims, the fashion brand founded by Kim Kardashian, wearing Skims underwear while portraying Lonnie "The Hawk" Hawkins — the lead character from his upcoming ten-episode Netflix comedy. The Netflix series of the same name is due to premiere worldwide on July 16, 2026. The campaign was produced in-house by Skims' marketing and creative team in close collaboration with Netflix (no external creative agency was involved) and was shot by British photographer-director Nadia Lee Cohen. The activation runs across Skims' social channels and the channels of Kim Kardashian and Netflix, and includes large-format digital out-of-home placements, notably on Times Square in New York. The creative continues Ferrell's recurring sports-parody persona and ties the brand directly into pop‑culture content marketing.

• Will Ferrell appears in a Skims advertising campaign wearing Skims underwear as the character Lonnie "The Hawk" Hawkins.
• The campaign promotes a ten-episode Netflix comedy series whose worldwide premiere is scheduled for 2026-07-16.
• The campaign was created in-house by Skims' marketing and creative team in close collaboration with Netflix; no external creative agency was involved.

Skims Taps Will Ferrell’s 'The Hawk' Character

Skims has released a new menswear campaign starring Will Ferrell’s fictional golfer character from Netflix’s upcoming series The Hawk. Photographed by Nadia Lee Cohen, the tongue-in-cheek campaign features the character modeling Skims menswear ahead of the show’s premiere. The creative ties the D2C brand to pop-culture IP and uses a celebrity character endorsement to promote its men’s line. The piece was published on Ad Age on June 29, 2026.

• Skims published a menswear campaign featuring Will Ferrell’s fictional golf character from The Hawk.
• The campaign imagery was credited to photographer Nadia Lee Cohen (photo credit: Nadia Lee Cohen/Skims).
• The creative was released ahead of Netflix’s premiere of The Hawk.