L'Oréal vs The Hershey Company

Hightouch Names Matthew Lubeck General Manager EMEA

Hightouch, a leader in data and AI for marketing, has appointed Matthew Lubeck as General Manager for EMEA. Based in London, Lubeck will lead all go-to-market functions across the region as Hightouch drives adoption of agentic marketing. The company reports over 100% growth in each of the past two years and recently closed a $150 million Series D. Hightouch already has offices in London and Paris, native-speaking teams across multiple European markets, and a new team in Dubai. Lubeck brings 20 years of experience, having previously launched and led Amperity's EMEA business and held leadership roles at L'Oréal and Estée Lauder. Hightouch's platform supports EU data residency and runs inside customers' data warehouses, with clients including Accor, HelloFresh, Currys, and Telenor.

• Hightouch appoints Matthew Lubeck as General Manager EMEA, based in London.
• Lubeck previously launched and led EMEA business at Amperity.
• Hightouch reported over 100% growth in each of the past two years.

L'Oréal rolls out internal GPT to 90,000 employees

In a podcast interview, L'Oréal's DACH CIO Arooj Humayun detailed the company's three-stage plan for integrating generative AI across its 90,000 employees. The plan includes awareness building, training, and tool deployment. To ensure data privacy and compliance with stringent German regulations, L'Oréal developed its own internal platform, L'Oréal GPT, which runs on-premise and uses vetted large language models. This prevents any data from leaving the company. Additionally, they use a tool called CreateTech for image generation. The company is now moving towards AI agents, dubbed 'Companions', which can execute actions like booking travel. Usage is measured via anonymized prompt counts. The initiative aims to empower employees in various departments, including finance, HR, and marketing, to automate repetitive tasks.

• L'Oréal has 90,000 employees.
• L'Oréal developed its own internal AI platform called L'Oréal GPT.
• L'Oréal GPT runs on-premise and uses vetted large language models.

Omnicom Media Group Wins L'Oréal's €350M Media Account

The Omnicom Media Group has won the media pitch for L'Oréal's €350 million account. The dedicated agency for the cosmetics giant will be named Beauty Co-Lab. The new agency is set to launch in January 2027. This follows the recent announcement that Wavemaker, the incumbent, lost the account. The article provides details on the agency structure and confirms the name of the new entity, but the full details are behind a paywall.

8-K Financial Filing Analysis for The Hershey Company (2026-09-02)

On September 2, 2026, The Hershey Company announced the promotion and appointment of Dave Hulays as Senior Vice President, Chief Financial Officer, succeeding Steven E. Voskuil. Mr. Hulays, a veteran with the company since 2012 who most recently served as Senior Vice President, Finance, will oversee global finance operations as principal financial officer. Mr. Voskuil transitioned to the role of Senior Vice President, Strategic Projects, where he will support key initiatives and facilitate the CFO handover until his retirement in Q1 2027. Under his offer letter, Mr. Hulays will receive an annual base salary of $725,000, target annual incentive compensation of 100% of base salary, and a target long-term incentive award of $2,000,000.

• Dave Hulays was appointed Senior Vice President, Chief Financial Officer effective September 2, 2026, having been with Hershey since March 2012.
• Outgoing CFO Steven E. Voskuil transitions to Senior Vice President, Strategic Projects to support company initiatives through his retirement in Q1 2027.
• Hulays' compensation package includes a $725,000 base salary, a 100% target annual incentive, and a $2,000,000 long-term incentive target under the EICP.

The Hershey Company Names Dave Hulays Chief Financial Officer

The Hershey Company announced the appointment of Dave Hulays as Chief Financial Officer, effective September 2, 2026. This executive leadership change is a significant corporate announcement.

Hershey's Taps Katseye for Gen Z Candy Launch

Hershey's is partnering with K-pop girl group Katseye to launch its new Creme Bars, available in Affogato and Salted Caramel flavors. The campaign, which features Katseye performing their song 'Pinky Up' on a crowded subway, aims to position the candy as the season's must-have item for Gen Z. Katrina Vatter, senior brand manager at The Hershey Company, said the goal is to make the product 'the it item that everybody's going to be talking about.' The Creme Bars are Hershey's biggest product launch this year and will hit shelves this fall. The partnership marks a continued effort by Hershey's to reach younger consumers through pop culture and celebrity endorsements, leveraging Katseye's established Gen Z appeal to drive buzz and engagement.

• Hershey's is launching new Creme Bars in Affogato and Salted Caramel flavors.
• The campaign features a partnership with girl group Katseye.
• The ad shows Katseye performing 'Pinky Up' on a crowded subway.