LiveRamp vs Mozilla

Netflix Launches Pixel; FTC Approves Publicis-LiveRamp Deal

Netflix introduced the Netflix Pixel, an add-on to its conversion API (CAPI) within the Netflix Ads Suite, to standardize lower-funnel conversion measurement and enable audience targeting. The company also added The Trade Desk as a DSP partner for programmatic buying of its inventory, starting next month, complementing existing integrations with Amazon DSP and Yahoo DSP. The announcements coincided with Netflix's Q3 earnings, which showed 12% year-over-year revenue growth but ad revenue growth below expectations. Separately, the FTC approved Publicis's acquisition of LiveRamp with conditions to preserve LiveRamp's neutrality, including firewall requirements and non-retaliation clauses. The acquisition date is still pending. The article also mentions Apple's WebKit plans to block web tracking, Salesforce's acquisition of Braze for $5.7 billion, and other industry news.

• Netflix unveiled the Netflix Pixel, an add-on to its conversion API (CAPI) in the Netflix Ads Suite.
• The Netflix Pixel standardizes conversion measurement and enables audience segmentation for targeting.
• Netflix added The Trade Desk as a DSP partner for programmatic ad buying, starting next month.

Declared Data Bridges Customer Personas and Media Buys

This AdExchanger content studio article, sponsored by Dynata, discusses the challenge of translating rich customer personas into actionable media targeting. Marketers develop detailed personas based on attitudes and motivations, but these often become reduced to basic demographics in DSPs. The article advocates using declared data from consumer research panels to build addressable audiences, which can be matched to pseudonymous identifiers and activated across DSPs, social platforms, and CTV. Dynata offers over 3,000 targeting segments built from 10,000+ profile variables, with syndicated audiences available through LiveRamp. Custom audiences can be created in 3-5 days. The piece emphasizes that declared data provides the 'why' behind consumer behavior, complementing behavioral signals for better precision and campaign optimization, without requiring new research for every campaign.

• Dynata maintains over 3,000 targeting segments built from more than 10,000 profile variables.
• Dynata's syndicated audiences are available through LiveRamp.
• Custom audiences using existing variables can typically be created in three to five days.

LiveRamp at Advertising Week New York 2026: Applying AI to the Future of Data Collaboration

New blog post added: LiveRamp at Advertising Week New York 2026: Applying AI to the Future of Data Collaboration (October 16, 2026).

Thunderbird for iOS: Mozilla Rebuilds Mail App from Scratch

MZLA Technologies Corporation, a subsidiary of the Mozilla Foundation, is developing a native iOS version of the Thunderbird email client for iPhone and iPad. The app is being rewritten from scratch in Swift and SwiftUI, unlike the Android version which is based on K-9 Mail. The team aims to release an initial community test version in the coming months. Key features at launch include automatic account setup with OAuth support, multi-account management, and background synchronization. Apple iCloud accounts will need to use IMAP and password due to lack of OAuth APIs from Apple. The app will distinguish itself from Apple Mail by not tracking user behavior or collecting personal data. Future plans include QR-code account transfer from desktop and integration with Thunderbird Pro and Thundermail services.

• MZLA Technologies, a Mozilla subsidiary, is developing a native iOS version of Thunderbird.
• The iOS app is being built from scratch in Swift and SwiftUI, while the Android version uses K-9 Mail code.
• A first community test version is planned for release in the coming months.

Chrome 155 introduces new Tabs Split View API for extensions

Chrome 155 introduces the new Split View API, allowing extensions to programmatically detect, create, and manage built-in split views in the browser. Developed with Mozilla and other browser vendors in the WebExtensions Community Group, the API integrates with the Tabs API and requires no additional permissions. Extensions can now create split views using the `splitWithTabId` parameter or the `createSplit` method, and unsplit them via the `unsplit` method. Previously, extensions had to use brittle workarounds like resizing native windows or embedding iframes. The API was announced in October 2026, following the native split view feature introduced in Chrome 145 in February 2026. This enhances productivity workflows by enabling more robust multitasking extensions.

• Chrome 145 introduced native Split View in February 2026.
• Chrome 155 introduces the new Split View API.
• Developed with Mozilla and other browser vendors in the WebExtensions Community Group.

Laytr App Lets You Save Anything Online

Laytr, a new app by indie developer Mostafa Talaat under his company Waitery Inc., offers a read-it-later service that extends to saving any web content, including articles, recipes, screenshots, videos, PDFs, bookmarks, and tabs. The app automatically sorts content types and allows organization into collections called 'cases,' with reminders for saved items. Privacy is a core feature: everything is stored locally and synced via iCloud, requiring no account, and the developer cannot access user data. Laytr imports Pocket exports, easing migration after Pocket's shutdown. The app is free for up to 30 saved items, with Premium pricing at $1.99/month, $14.99/year, or $39.99 lifetime (introductory $24.99). Users can export their entire archive as a ZIP file at any time. Laytr avoids AI features and personalization to maintain privacy.

• Laytr is a new app by Waitery Inc. that lets users save any web content, not just articles.
• The app is privacy-focused: no account required, data stored locally and synced via iCloud.
• It imports Pocket exports to ease migration after Pocket's shutdown.