Koddi vs Kohl's

Koddi leaders earn four honors in AdExchanger's 2026 Top Women in Media and Ad Tech Awards

Koddi announced that Sneha Popley, Becky Schuba, Brenna Porter, and Kyla Chapman have been named honorees in AdExchanger’s 2026 Top Women in Media & Ad Tech Awards, acknowledging their contributions across data and measurement, commerce media, product innovation and mentorship.

Koddi publishes new blog: What we discovered when testing AI hotel recommendations

A new blog post titled 'What we discovered when testing AI hotel recommendations' has been added to Koddi's blog, discussing findings from testing AI hotel recommendations.

What Commerce Media Can Learn from the Agency World

This article discusses how commerce media network operators are increasingly adopting the operational models and mindsets of media agencies to achieve growth. Based on industry discussions, it identifies four key trends: breaking internal silos to integrate advertising into retail operations, emphasizing soft skills in hiring, adopting a 'diagnosis-first' approach to technology investments, and leveraging AI to compress operational timelines. The author argues that successful operators act more like media companies, using their unique first-party data and product ownership, while AI will accelerate the distinction between operators who adapt and those who wait.

• Commerce media network operators are adopting agency-style planning, activation, and measurement language.
• Operators are integrating their ad business into retail operations rather than running it in isolation.
• Hiring focuses on collaboration and communication skills over purely technical backgrounds.

Macy's Rolls Out AI Inventory Replenishment Tool

Macy's Inc. is expanding an artificial intelligence forecast overlay to its inventory replenishment operations, moving from pilot to broader implementation, according to its September 10 earnings call. The initiative aims to improve in-stock levels and drive inventory efficiencies by ensuring the right product is in the right place at the right time. COO and CFO Tom Edwards highlighted that supply chain efficiencies are expected in the second half of 2026, benefiting gross margin. This rollout is part of Macy's 'Bold New Chapter' transformation plan launched in 2024, expected to generate $235 million in savings by 2026. The company enters the fall season in a good inventory position, with inventory up 2.5% in Q2, aligned with sales growth. Other retailers like Target, Lowe's, and Kohl's are also optimizing inventory management with AI and other technologies.

• Macy's is rolling out an AI forecast overlay for inventory replenishment, moving from pilot to broader implementation.
• The AI capability aims to improve in-stock levels and inventory efficiencies.
• COO and CFO Tom Edwards announced the rollout during a September 10 earnings call.

Kohl's expands Babies R Us shops as Sephora sales dip

Kohl's is expanding its partnership with Babies R Us, adding shop-in-shops to 56 more stores and introducing an exclusive collection of baby essentials. The move comes as Sephora at Kohl's, previously a key traffic driver, experiences declining sales, down 4% in Q2 after a low-single-digit drop in Q1. The expansion includes new categories like gifting options under $25, Millie Moon diapers, and Hallmark gift sets. This strategic shift highlights Kohl's efforts to diversify its offerings and boost in-store traffic, which has been challenged but is showing signs of recovery.

• Kohl's is expanding Babies R Us shop-in-shops to 56 additional stores.
• Kohl's is launching an exclusive collection of bibs, blankets, and crib sheets under the Babies R Us brand.
• Sephora at Kohl's sales declined 4% in Q2 after a low-single-digit drop in Q1.

Kohl's Expands Home Line with Martha Stewart, Bobby Flay

Kohl’s announced new kitchen products from Martha Stewart and Bobby Flay as part of a wider effort to grow its home assortment. The Martha Stewart lineup will include core kitchen electrics such as mixers, griddles, slow cookers and milk frothers and will expand into home fragrance with a candle collection. Beginning in September, the Bobby Flay collection will add stainless steel and ceramic cookware sets plus individual frying pans. The article also notes Kohl’s broader merchandising moves, including earlier integrations of MAC Cosmetics and YSL Beauty into Sephora at Kohl’s locations and recent SO brand updates.

• Kohl’s announced new kitchen appliances from Martha Stewart and cookware from Bobby Flay.
• The Martha Stewart lineup includes mixers, griddles, slow cookers, milk frothers and a new candle collection.
• Starting in September, the Bobby Flay collection will expand to stainless steel and ceramic cookware sets and individual frying pans.