Kit vs Squarespace

Acast and Kit Partner to Fuel Creator Expansion Across Podcasts and Newsletters

Acast announced a partnership with Kit to help creators expand across podcasts and newsletters. The announcement was listed in Acast's newsroom on August 25, 2026. Specific details of the partnership were not disclosed in the provided text.

• Acast and Kit announced a partnership on August 25, 2026.
• The partnership aims to fuel creator expansion across podcasts and newsletters.
• Acast is described as the world's largest independent podcast company in other articles on the same newsroom page.

Why B2B Marketers Are Turning to Paid Influencers

B2B marketers are increasingly leveraging paid influencers to reach specialized audiences through trusted industry voices. Unlike traditional B2B influencing limited to analysts and executives, a growing number of companies partner with entertaining creators who demonstrate high engagement. Research by Ascend2 and Top Rank Marketing reveals that 83% of B2B marketers are actively running influencer programs, with creators most likely to receive performance-based compensation. These creators, often content creators with large professional audiences or customer advocates, are valued for trust, credibility, and domain authority. The article highlights the role of talent agencies like The Drive Agency in managing B2B influencers, and profiles the success of data scientist Megan Lieu, who diversified from LinkedIn to Instagram and YouTube, generating revenue through brand deals, a newsletter, and a creator cohort program. The trend signals a shift towards 'always-on' influencer collaborations, which are nearly twice as desirable as one-off campaigns.

• 83% of B2B marketers are actively pursuing influencer marketing programs.
• 43% of effective B2B influencer programs partner with entertaining creators.
• 51% of creators receive performance-based compensation.

Acast and Kit Partner to Fuel Creator Expansion Across Podcasts and Newsletters

Acast and Kit announced a partnership on August 25, 2026, to help creators build and monetize audiences across podcasts and newsletters. The collaboration offers platform access and hosting incentives, lowering barriers for podcasters to launch newsletters and newsletter creators to expand into audio. This follows Acast's recent acquisition of creator network Backyard Ventures and its video publishing on Apple Podcasts.

• Acast and Kit announced a partnership on August 25, 2026.
• The partnership provides platform access and hosting incentives to creators.
• Creators joining through the partnership receive sign-on offers that scale with their existing audience.

Squarespace lays off 19% of workforce in restructuring

In the AI-driven website building market, Squarespace and Webflow are adapting differently. Squarespace laid off approximately 19% of its workforce (around 300 employees) in November 2025, confirmed by a PR specialist. The restructuring aims to simplify operations and accelerate growth amid rising generative AI and 'vibe-coding' tools. Competitors like Wix have acquired AI builders, and Google launched similar features. Squarespace, which went public in 2021 and private in 2024 via a $7B deal, has introduced its own AI tools. Meanwhile, Webflow's CEO outlines strategic bets for SaaS survival, focusing on work AI can't do, targeting specific buyers, and using AI as a distribution channel. She cites market data showing AI-perceived companies trade at higher multiples, and notes Webflow's MCP server adoption success.

• Squarespace laid off ~19% of staff (about 300 employees) in November 2025 to streamline operations and prioritize growth.
• The layoffs are a response to the rise of generative AI and 'vibe-coding' tools in website building, with competitors like Wix and Google advancing AI.
• Webflow's CEO recommends focusing on work AI can't do, targeting a specific buyer segment, and leveraging AI as a distribution channel for SaaS survival.

Introducing SMS Campaigns: The Marketing Channel Your Customers Won’t Ignore

Squarespace announces the launch of SMS Campaigns, a new marketing channel integrated into its platform, allowing users to reach customers via text messaging.

August 2026 Product Updates

Squarespace published its August 2026 product updates announcement on August 25, 2026. The provided article text consists primarily of navigation and feature category listings such as AI Website Builder, Design Intelligence, Ecommerce, and Limited Releases. No specific product update details are available in the excerpt.

• On August 25, 2026, Squarespace published a press release titled 'August 2026 Product Updates'.
• The announcement is located at http://squarespace.com/blog/product-updates-august-2026.
• The text references features and categories including AI Website Builder, Design Intelligence, Ecommerce, Scheduling, and Limited Releases.