Kargo vs MobileFuse

Kargo Bets on AI Media Buying Platform Karlo

Kargo founder and CEO Harry Kargman discusses the company's 23-year evolution and its new AI-powered media buying platform, Karlo. The platform aims to make sophisticated media buying accessible to mid-market brands by enabling conversational campaign planning and launch. Kargo's CTV business is expected to generate roughly $100 million this year, a pivot triggered by Netflix's adoption of advertising. The company emphasizes contextual targeting as privacy changes hinder identity-based targeting. Karlo leverages Kargo's media relationships and technical integrations to offer a simplified, conversational experience for brands and agencies.

• Kargo, founded in 2003, has evolved from mobile to CTV and now AI-powered media buying.
• Kargo's new AI platform, Karlo, aims to make sophisticated media buying accessible to mid-market brands.
• Kargo's CTV business is expected to generate approximately $100 million this year.

OpenAI's Path to $25B Ad Revenue: Five Key Hurdles

OpenAI's advertising business, launched seven months ago, is reportedly achieving a $1 billion annualized revenue run rate, with projections of $25 billion in ad revenue by end of this year and $100 billion by 2030. However, advertisers cite significant barriers to scaling spend beyond test budgets. Key challenges include inadequate measurement and attribution, rigid contract terms causing data and liability concerns, insufficient inventory, and the need to expand the advertiser base to include SMBs via integrations like Shopify. To support this growth, OpenAI is partnering with ad tech firms like Criteo and Kargo to broaden reach. Infrastructure development is also critical to meet demand. Industry observers note that OpenAI must address these issues to compete with established platforms like Google and Meta, especially given rising AI safety and privacy concerns.

• OpenAI's ad business has reached a $1 billion annualized revenue run rate seven months after launch.
• OpenAI projects $25 billion in ad revenue by end of this year and $100 billion by 2030.
• Advertisers report insufficient inventory to spend committed budgets.

Kargo's Emissions Reduction Targets Verified by the Science Based Targets Initiative

Kargo announces that its emissions reduction targets have been verified by the Science Based Targets Initiative (SBTi), marking a significant sustainability milestone.

MobileFuse Partners with Adstra to Improve Addressability

MobileFuse announced a long-term partnership with Adstra to improve addressability for advertisers and agencies by leveraging Adstra’s identity resolution capabilities. Using Adstra’s composable identity approach and preconnected identity graph, MobileFuse aims to better connect fragmented audience signals across devices and digital environments, increasing precision, transparency, and measurable campaign activation. The announcement includes quotes from Dan Barnett (EVP of Engineering, MobileFuse) and Lance Brothers (CRO, Adstra) and frames the collaboration as part of MobileFuse’s continued investment in identity solutions.

• MobileFuse announced a long-term partnership with Adstra to improve addressability for advertisers and agencies.
• Adstra will provide its composable identity approach and a preconnected identity graph to MobileFuse.
• The collaboration is intended to help connect fragmented audience signals across devices and digital environments with greater precision and transparency.