MobileFuse
Programmatic mobile and CTV supply platform for brands and agencies.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- MobileFuse LLC
- Entity type
- COMPANY
- Founded
- 2010
- Headquarters
- PO BOX 37, Stirling, NJ 07980
- Company size
- 50–200
- Market role
- AdTech Vendor
- Official website
- mobilefuse.com
What MobileFuse does
MobileFuse creates value by aggregating premium publisher inventory and packaging it for programmatic demand through open exchange and private marketplace transactions. It combines supply access with targeting, brand safety, measurement and creative support, enabling advertisers and agencies to run mobile and CTV campaigns with more transparent inventory sourcing and performance visibility.
Category differentiation
MobileFuse is not a mobile carrier, handset maker or consumer app. It is a B2B programmatic advertising platform focused on mobile, in-app and CTV media supply and targeting.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
MobileFuse is a private US adtech company operating a programmatic advertising exchange and private marketplace focused on mobile, in-app and connected TV inventory. Its core business is supplying brands, agencies, programmatic buyers and DSPs with access to brand-safe video and display inventory sourced directly from publishers, alongside audience packaging, contextual and signal-based targeting, campaign measurement and reporting.
Company news briefing
Briefing updated:
MobileFuse has expanded its strategic focus on identity resolution by partnering with Adstra to enhance addressability through a composable identity graph. This collaboration, designed to improve audience precision across fragmented digital environments, complements the company’s recent sustainability leadership commitments and its fifth consecutive TAG Platinum Recertification. Under the leadership of CEO Charlotte Hansen Jackson, these developments reinforce a dual focus on technical innovation and corporate accountability within the ad tech ecosystem.
Business model & monetisation
MobileFuse monetises mainly through programmatic media transaction economics rather than pure standalone software subscriptions. Revenue comes from take-rates and margins on media spend transacted through its exchange and PMP deals, with additional commercial value supported by targeting, analytics, measurement and creative services bundled into campaign execution. Some campaigns may also be priced around performance outcomes such as app installs, sales lift or brand lift.
- Open exchange media transactions
- Media Arbitrage
- Private marketplace deals
- Percentage Take-Rate
- Targeting and analytics bundled into campaigns
- Service Fee
- Creative studio services
- Service Fee
Products & capabilities
No products with linked sources are available in this view.
Programmatic stack & registry data
Registry entries and observed technical data do not establish certification, legal compliance or actual usage.
MobileFuse LLC
IAB vendor record: 909
- Cookies declared
- No
- Non-cookie access declared
- Yes
- Declared purpose IDs
- 1, 7, 9, 10
- Declared feature IDs
- 1, 3
- Declared special purpose IDs
- 1, 2
- Indexed sellers.json entries
- 297 · mobilefuse.com
Products & market categories
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
MobileFuse Partners with Adstra to Improve Addressability
Identity · Recorded impact score: 2/5
MobileFuse announced a long-term partnership with Adstra to improve addressability for advertisers and agencies by leveraging Adstra’s identity resolution capabilities. Using Adstra’s composable identity approach and preconnected identity graph, MobileFuse aims to better connect fragmented audience signals across devices and digital environments, increasing precision, transparency, and measurable campaign activation. The announcement includes quotes from Dan Barnett (EVP of Engineering, MobileFuse) and Lance Brothers (CRO, Adstra) and frames the collaboration as part of MobileFuse’s continued investment in identity solutions.
- MobileFuse announced a long-term partnership with Adstra to improve addressability for advertisers and agencies.
- Adstra will provide its composable identity approach and a preconnected identity graph to MobileFuse.
Explore company relationships
Questions about MobileFuse
What is MobileFuse?
MobileFuse is a private adtech company that operates a programmatic exchange and private marketplace for mobile, in-app and CTV advertising.
Who uses MobileFuse?
Its direct customers are advertiser brands, agencies, programmatic buyers, DSPs and media planners buying digital campaigns.
How does MobileFuse make money?
It mainly earns take-rates and margins on media spend flowing through its exchange and PMP deals, with added value from targeting, analytics and creative services.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
20 publicly documented primary sources and citations linked across the market graph.
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