MobileFuse
MobileFuse is a programmatic mobile and CTV supply platform for brands and agencies.
Analyst Perspective
MobileFuse is a private US adtech company operating a programmatic advertising exchange and private marketplace focused on mobile, in-app and connected TV inventory. Its core business is supplying brands, agencies, programmatic buyers and DSPs with access to brand-safe video and display inventory sourced directly from publishers, alongside audience packaging, contextual and signal-based targeting, campaign measurement and reporting.
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Key insights about MobileFuse
Category Differentiation
MobileFuse is not a mobile carrier, handset maker or consumer app. It is a B2B programmatic advertising platform focused on mobile, in-app and CTV media supply and targeting.
MobileFuse: About
MobileFuse creates value by aggregating premium publisher inventory and packaging it for programmatic demand through open exchange and private marketplace transactions. It combines supply access with targeting, brand safety, measurement and creative support, enabling advertisers and agencies to run mobile and CTV campaigns with more transparent inventory sourcing and performance visibility.
How MobileFuse Works & Monetises
Business model analysis and core revenue streams
MobileFuse monetises mainly through programmatic media transaction economics rather than pure standalone software subscriptions. Revenue appears to come from take-rates and margins on media spend transacted through its exchange and PMP deals, with additional commercial value supported by targeting, analytics, measurement and creative services bundled into campaign execution. Some campaigns may also be priced around performance outcomes such as app installs, sales lift or brand lift.
Revenue Channels
Products & Services in Categories
Verified structural categorizations from the graph
Recent Signals (MobileFuse)
MobileFuse Sets the Standard for Sustainability Leadership in Ad Tech
MobileFuse has announced its commitment to sustainability leadership within the ad tech industry.
Read original sourceDigiday 2026 Media Buying & Planning Awards Winners
Digiday published the winners of its 2026 Media Buying and Planning Awards, highlighting campaigns and agencies that used AI, data-driven planning and omnichannel strategies. Kepler won Most Innovative Media Agency after expanding into an intelligence-led growth consultancy and launching its Kip platform and Kip AIR for generative-AI visibility. Samsung Ads and Havas won Best Connected/Streaming TV Campaign for Domino’s GameBreaks, an interactive CTV format on Samsung TV Plus. Kraft Heinz’s Heinz Verified (Kraft Heinz & Salt XC) won B2B Media Campaign of the Year after a national B2C2B approach that included Uber Eats integration and generated over 300 million impressions across six markets. The awards list includes new AI categories and recognizes a wide range of creative, media-mix, retail media, and omnichannel work across brands and agencies.
Read original sourceDigiday Announces 2026 Media Buying & Planning Winners
Digiday published the winners of its 2026 Media Buying and Planning Awards, highlighting campaigns and companies that used AI, data-driven planning and omnichannel strategies. Kepler won Most Innovative Media Agency for its AI-led consultancy work and its proprietary Kip platform (including a Kip AIR capability to measure visibility in generative-AI environments). Samsung Ads and Havas won Best Connected/Streaming TV Campaign for Domino’s GameBreaks interactive CTV format on Samsung TV Plus. Heinz Away From Home (Kraft Heinz) won B2B Media Campaign of the Year for its Heinz Verified program, which used trade media, digital lead generation, creator partnerships and an Uber Eats integration and generated more than 300 million impressions. The awards list includes several new AI categories and a broad set of winners across planning, creative, omnichannel and emerging-technology campaigns.
Read original sourceMobileFuse: Frequently Asked Questions
What is MobileFuse?
MobileFuse is a private adtech company that operates a programmatic exchange and private marketplace for mobile, in-app and CTV advertising.
Who uses MobileFuse?
Its direct customers are advertiser brands, agencies, programmatic buyers, DSPs and media planners buying digital campaigns.
How does MobileFuse make money?
It mainly earns take-rates and margins on media spend flowing through its exchange and PMP deals, with added value from targeting, analytics and creative services.
Company Facts
- Founded
- 2010
- Headquarters
- PO BOX 37, Stirling, NJ 07980
- Core Segment
- AdTech Vendor
- Company Size
- 50–200
- Official Link
- mobilefuse.com