MobileFuse
MobileFuse is a programmatic mobile and CTV supply platform for brands and agencies.
Analyst Perspective
MobileFuse is a private US adtech company operating a programmatic advertising exchange and private marketplace focused on mobile, in-app and connected TV inventory. Its core business is supplying brands, agencies, programmatic buyers and DSPs with access to brand-safe video and display inventory sourced directly from publishers, alongside audience packaging, contextual and signal-based targeting, campaign measurement and reporting.
Analyst Signal Briefing
Updated: 11 Aug 2026MobileFuse has expanded its strategic focus on identity resolution by partnering with Adstra to enhance addressability through a composable identity graph. This collaboration, designed to improve audience precision across fragmented digital environments, complements the company’s recent sustainability leadership commitments and its fifth consecutive TAG Platinum Recertification. Under the leadership of CEO Charlotte Hansen Jackson, these developments reinforce a dual focus on technical innovation and corporate accountability within the ad tech ecosystem.
Explorer Tier
Start exploring for free
Start with public company intelligence. Save companies, build your first watchlist, and unlock deeper strategic insights when you are ready.
- View public Company Profiles
- Save/watch companies
- Build your first Watchlist
- Access additional market signals
Key insights about MobileFuse
Category Differentiation
MobileFuse is not a mobile carrier, handset maker or consumer app. It is a B2B programmatic advertising platform focused on mobile, in-app and CTV media supply and targeting.
MobileFuse: About
MobileFuse creates value by aggregating premium publisher inventory and packaging it for programmatic demand through open exchange and private marketplace transactions. It combines supply access with targeting, brand safety, measurement and creative support, enabling advertisers and agencies to run mobile and CTV campaigns with more transparent inventory sourcing and performance visibility.
How MobileFuse Works & Monetises
Business model analysis and core revenue streams
MobileFuse monetises mainly through programmatic media transaction economics rather than pure standalone software subscriptions. Revenue appears to come from take-rates and margins on media spend transacted through its exchange and PMP deals, with additional commercial value supported by targeting, analytics, measurement and creative services bundled into campaign execution. Some campaigns may also be priced around performance outcomes such as app installs, sales lift or brand lift.
Revenue Channels
Products & Services in Categories
Verified structural categorizations from the graph
Recent Signals (MobileFuse)
MobileFuse Partners with Adstra to Improve Addressability
MobileFuse announced a long-term partnership with Adstra to improve addressability for advertisers and agencies by leveraging Adstra’s identity resolution capabilities. Using Adstra’s composable identity approach and preconnected identity graph, MobileFuse aims to better connect fragmented audience signals across devices and digital environments, increasing precision, transparency, and measurable campaign activation. The announcement includes quotes from Dan Barnett (EVP of Engineering, MobileFuse) and Lance Brothers (CRO, Adstra) and frames the collaboration as part of MobileFuse’s continued investment in identity solutions.
Read original sourceIPAG LTD Launches HermesSync on Shopify App Store
IPAG LTD announced the official release and Shopify App Store approval of HermesSync, an AI-powered product research and storefront automation app for e-commerce merchants. HermesSync combines real-time viral velocity analysis, GPT-4o intent classification, and automated storefront/page creation to help dropshippers and independent retailers discover rising products before market saturation. The app includes features described as Automated Trend Sourcing, Saturation Guardrails, AI-powered page creation, and one-click supplier integration. HermesSync is available globally on the Shopify App Store with tiered monthly plans starting at $29/month plus VIP Creator access options. The company positions the product to reduce manual work in trend discovery and accelerate store/page setup for merchants.
Read original sourceMobileFuse Sets the Standard for Sustainability Leadership in Ad Tech
MobileFuse has announced its commitment to sustainability leadership within the ad tech industry.
Read original sourceMobileFuse: Frequently Asked Questions
What is MobileFuse?
MobileFuse is a private adtech company that operates a programmatic exchange and private marketplace for mobile, in-app and CTV advertising.
Who uses MobileFuse?
Its direct customers are advertiser brands, agencies, programmatic buyers, DSPs and media planners buying digital campaigns.
How does MobileFuse make money?
It mainly earns take-rates and margins on media spend flowing through its exchange and PMP deals, with added value from targeting, analytics and creative services.
Company Facts
- Founded
- 2010
- Headquarters
- PO BOX 37, Stirling, NJ 07980
- Core Segment
- AdTech Vendor
- Company Size
- 50–200
- Official Link
- mobilefuse.com