Kao vs L'Oréal

John Frieda Launches Campaign with Rossmann Partnership

Kao's haircare brand John Frieda is launching a new campaign titled "Generations by John Frieda" at the end of July, featuring testimonials Veronica Ferres and Lilly Krug in three video episodes. The campaign again teams the brand with the drugstore chain Rossmann as exclusive retail partner and uses Rossmann's retail-media and in‑store channels alongside social placements (Facebook, Instagram, TikTok), print (Gala) and digital integrations (Brigitte newsletter, banners on Rossmann's John Frieda page). Media planning and buying are handled by the Publicis agency Starcom. Kao emphasizes a strategy combining social-first content, influencer/creator collaborations and integrated retail activations to reach consumers along the full customer journey.

• Kao's John Frieda brand is launching the campaign "Generations by John Frieda" at the end of July 2026.
• The campaign features Veronica Ferres and Lilly Krug as testimonials across three video episodes.
• Rossmann is the exclusive retail partner for the Germany-wide in‑store implementation and supports the activation with its advertising and retail‑media channels.

Hightouch Names Matthew Lubeck General Manager EMEA

Hightouch, a leader in data and AI for marketing, has appointed Matthew Lubeck as General Manager for EMEA. Based in London, Lubeck will lead all go-to-market functions across the region as Hightouch drives adoption of agentic marketing. The company reports over 100% growth in each of the past two years and recently closed a $150 million Series D. Hightouch already has offices in London and Paris, native-speaking teams across multiple European markets, and a new team in Dubai. Lubeck brings 20 years of experience, having previously launched and led Amperity's EMEA business and held leadership roles at L'Oréal and Estée Lauder. Hightouch's platform supports EU data residency and runs inside customers' data warehouses, with clients including Accor, HelloFresh, Currys, and Telenor.

• Hightouch appoints Matthew Lubeck as General Manager EMEA, based in London.
• Lubeck previously launched and led EMEA business at Amperity.
• Hightouch reported over 100% growth in each of the past two years.

L'Oréal rolls out internal GPT to 90,000 employees

In a podcast interview, L'Oréal's DACH CIO Arooj Humayun detailed the company's three-stage plan for integrating generative AI across its 90,000 employees. The plan includes awareness building, training, and tool deployment. To ensure data privacy and compliance with stringent German regulations, L'Oréal developed its own internal platform, L'Oréal GPT, which runs on-premise and uses vetted large language models. This prevents any data from leaving the company. Additionally, they use a tool called CreateTech for image generation. The company is now moving towards AI agents, dubbed 'Companions', which can execute actions like booking travel. Usage is measured via anonymized prompt counts. The initiative aims to empower employees in various departments, including finance, HR, and marketing, to automate repetitive tasks.

• L'Oréal has 90,000 employees.
• L'Oréal developed its own internal AI platform called L'Oréal GPT.
• L'Oréal GPT runs on-premise and uses vetted large language models.

Omnicom Media Group Wins L'Oréal's €350M Media Account

The Omnicom Media Group has won the media pitch for L'Oréal's €350 million account. The dedicated agency for the cosmetics giant will be named Beauty Co-Lab. The new agency is set to launch in January 2027. This follows the recent announcement that Wavemaker, the incumbent, lost the account. The article provides details on the agency structure and confirms the name of the new entity, but the full details are behind a paywall.