JTL vs SAP

27 % des Umsatzes über die eigene App: Wie Polonia Market mit JTL und Pushly Stammkunden bindet

Polonia Market verkauft polnische Lebensmittel online: über 6.000 Artikel, Frischeversand, mehr als 70 % der Besucher kommen mobil. Mit einer eigenen Shopping-App auf Basis von Pushly, direkt an Shop angebunden, erzielt der Händler heute 27 % seines monatlichen Umsatzes über die App und spart sich einen Großteil des bezahlten Retargetings.

Wir ziehen um.

GREYHOUND zieht in wenigen Tagen vollständig unter das Dach von JTL und heißt dann „Customer Service“. In dieser Videobotschaft erklärt Euch Uli, was sich ändert und was bleibt. Das Wichtigste: Zugänge, Verträge und Ansprechpartner ändern sich für Euch nicht.

GREYHOUND zieht vollständig unter das Dach von JTL und wird zu 'Customer Service'

Wir haben Neuigkeiten für Euch: GREYHOUND zieht in wenigen Tagen vollständig unter das Dach von JTL und heißt dann „Customer Service“. In dieser Videobotschaft erklärt Euch Uli, was sich ändert und was bleibt. Das Wichtigste: Zugänge, Verträge und Ansprechpartner ändern sich für Euch nicht.

TechWolf co-founder: Ghent flywheel 'super important'

Jeroen Van Hautte, CTO and co-founder of Ghent-based AI startup TechWolf, discussed the company's acquisition by SAP on the Tech.eu podcast. The deal, valued at hundreds of millions of dollars, is reported to be the largest acquisition of a venture-backed software company in Belgian history. Van Hautte emphasized the importance of the Ghent startup flywheel effect, where successful startups spawn new ventures and reinvest in the local ecosystem. He also touched on his move to San Francisco, TechWolf's business model, and the debate between open and closed source AI models. The podcast episode had a portion removed at TechWolf's request.

• SAP is acquiring TechWolf, a Ghent-based AI startup, in a deal valued at hundreds of millions of dollars.
• The acquisition is reported to be the largest of a venture-backed software company in Belgian history.
• TechWolf CTO Jeroen Van Hautte discussed the Ghent flywheel effect on the Tech.eu podcast.

AI Shopping Agents Reshape Brand Loyalty, Says SAP Research

At SAP Connect in Las Vegas, industry experts debated how AI assistants influencing purchasing decisions affect brand loyalty. SAP's 2026 Customer Loyalty Index reveals that 33% of consumers trust AI to shop on their behalf, while 31% say such assistants increase their brand loyalty. Another SAP study, the 2026 Global Customer Engagement Index, highlights an 'Engagement Divide': 82% of consumers feel disappointed by brands, but only 22% of brands acknowledge problems in delivering seamless experiences. Executives like Tom Goodwin, Jessica Keehn, and Sara Richter argue that AI elevates the importance of trust and consistent delivery. They advise brands to focus on operational excellence and connected systems to substantiate their promises, as AI becomes a primary intermediary in customer choices.

• SAP's 2026 Customer Loyalty Index shows 33% of consumers trust AI assistants to shop on their behalf.
• 31% of consumers say AI assistants increase their loyalty to brands.
• SAP's 2026 Global Customer Engagement Index reveals 82% of consumers are disappointed by brands, while only 22% of brands recognize the problem.

B2B World Fest Promises Entertainment at Miami Event

The Drum promotes its upcoming B2B World Fest conference in Miami, scheduled for November 9-10, 2026, at East Hotel. The event aims to break the mold of traditional B2B conferences by adopting a TV show format, with recurring segments like Heartlands (chat show), Bravehearts (big statements), Heart of the Matter (debates), Pressure (game show), and Heart & Craft (creative showcase). Notable sessions include a debate between Mark Ritson and Tom Goodwin on whether the customer has changed, a live whodunnit stage play titled "Who Killed the Creative?", a live songwriting performance by Dave Stewart, and game show formats where industry arguments are played out. The agenda features senior marketing leaders from IBM, GE, Arm, John Deere, GM, SAP, Schneider Electric, Iron Mountain, Verizon, SAS, Liverpool FC, Amazon Business, and others discussing trust, creativity, AI, and measurement. The event concludes with The Drum Awards for B2B.

• B2B World Fest is scheduled for November 9-10, 2026, at East Hotel in Miami.
• The event adopts a TV show format with recurring segments including Heartlands, Bravehearts, Heart of the Matter, Pressure, and Heart & Craft.
• Mark Ritson and Tom Goodwin will debate whether the customer has really changed.