JOM Group vs twentyrising

Whitepaper: Wie Sie Ad Fraud erkennen und Werbebudgets schützen

Neues Whitepaper der JOM Group zum Thema Ad Fraud: Hohe Reichweiten, starke Klickraten und gute Conversion-Werte sehen im Reporting überzeugend aus. Doch was, wenn ein Teil davon gar nicht von echten Nutzer:innen stammt?

Cheapest Media Contact Can Be Most Expensive

A Talking-Heads column by Katharina Wildau (JOM Group) published on Horizont argues that media planning's narrow focus on cost-per-contact and short-term efficiency can be counterproductive. Wildau, a member of JOM Group's management, explains why the cheapest audience contacts may deliver lower long-term value and higher overall costs, and urges media planners to adopt a broader definition of efficiency that accounts for reach quality, campaign effectiveness, and strategic goals.

• Article published on August 26, 2026.
• Author is Katharina Wildau, member of the management (Mitglied der Geschäftsleitung) at JOM Group.
• Column argues that the lowest-cost media contacts can be the most expensive when accounting for long-term effectiveness and quality.

Sparkasse and Twentyrising Mix Stand-up Comedy with Storytelling

German savings bank Sparkasse, through its credit partner brand S-Kreditpartner, has launched a new marketing campaign created by agency Twentyrising. The campaign features stand-up comedian Robert Alan, who humorously narrates absurd situations of financial distress, such as being unable to pay a locksmith and ending up sleeping on his couch. The campaign positions Sparkasse's credit products as simple solutions to such predicaments. This follows a recent previous campaign by Twentyrising for Sparkasse, indicating a continued collaboration between the bank and the agency.

• Sparkasse, through S-Kreditpartner, launched a new campaign featuring stand-up comedian Robert Alan.
• The campaign was created by agency Twentyrising.
• The campaign uses stand-up comedy and storytelling to present credit products as simple solutions.

Twentyrising Wins Hannoversche and Johanniter Accounts

The Berlin agency Twentyrising has won two new clients: Hannoversche Lebensversicherung and Johanniter-Unfall-Hilfe. Both decisions followed a pitch. The Johanniter selection process was supported by pitch consultancy Cherrypicker. The mandate covers the advertising support of the clients. Co-founder Till Eckel celebrates a comeback with one of the clients. Further details were not disclosed due to paywall restrictions.

• Twentyrising wins two new clients: Hannoversche Lebensversicherung and Johanniter-Unfall-Hilfe.
• Both account decisions were made after a pitch process.
• Cherrypicker supported the selection process at Johanniter-Unfall-Hilfe.

Twentyrising Debuts 'Oberhammer Oberbayern' Music Video for Sparda-Bank Munich

German agency Twentyrising has unveiled its debut campaign for Sparda-Bank München after winning the bank's advertising account in a pitch months earlier. The two-minute music video, titled 'Oberhammer Oberbayern', is a love letter to Upper Bavaria. It shows a couple driving through the region in a classic BMW while a catchy hymn celebrates regional pride. Sparda-Bank CEO Peter Berger says the campaign reflects the bank's role as a community-focused 'Gemeinwohl-Bank'. The film ends with a link to the 'Oberkonto', promoting the free Sparda Next checking account. The integrated campaign runs in cinemas, on social media platforms including Reddit, TikTok and Twitch, across (D)OOH surfaces and on radio. The video was produced by Umlautfilms with music by Not A Machine and directed by Baris Aladag. Twentyrising also modernized the bank's visual identity and serves clients such as Congstar, Netflix, RTL and Freenow.

• Twentyrising won Sparda-Bank München's advertising account after a pitch.
• The debut campaign is a two-minute music video titled 'Oberhammer Oberbayern'.
• The campaign promotes the free Sparda Next checking account.