Iterable vs Klaviyo

Fall Product Release: Turn Connected Context into Compounding Intelligence

Iterable's Fall 2026 product release introduces Journeys Live Data, Catalog in Segmentation, WhatsApp integration, Integrations Hub, and RCS Business Messaging, along with AI Decision Intelligence and Decision Memory.

Iterable Launches Fall Release with Nova Agents, RCS

Iterable, an AI-powered customer engagement platform, announced a major Fall Product Release featuring native RCS messaging, WhatsApp integration, an Integrations Hub, Salesforce Sync, Journeys Live Data, and new Nova Intelligence Agents. These features aim to unify customer context across the marketing stack, enabling a continuous learning loop where every interaction informs future decisions. The release addresses the 'context gap' by connecting fragmented customer data, conversations, and behaviors. Early adopters report significant gains: Babylist reclaimed 50% of its CRM team's campaign bandwidth, and Send Time Decisioning users see over 70% lift in clicks and 80% in opens. The update marks a shift from AI that assists to intelligence that continuously learns from every engagement.

• Iterable announced its Fall Product Release with native RCS, WhatsApp, Integrations Hub, Salesforce Sync, and Nova Agents.
• New features aim to close the 'context gap' by connecting customer data, conversations, and intelligence.
• Babylist, a customer, reclaimed 50% of its CRM team's campaign bandwidth using Nova Intelligence.

AI Changing Tech Marketing — Iterable CEO Sam Allen

Adweek published an interview (Marketing Vanguard) with Sam Allen, CEO of Iterable, about how AI is reshaping marketing technology and the CMO role. Allen argues AI enables one-to-one personalization at scale but lacks organizational and historical context, so marketers must interrogate AI recommendations and combine them with human judgment. He advises hiring to fill capability gaps, not egos, and says creative origination remains a human strength even as AI handles optimization and execution. The piece references Allen’s prior roles at Salesforce, where he managed a $100 million marketing-technology budget and served as COO of global marketing. The article is presented as a short video/episode with host Jenny Rooney and was published on Aug. 20, 2026.

• Sam Allen is CEO of Iterable, described as a customer engagement platform focused on AI-driven personalization.
• The article is an episode of Adweek’s Marketing Vanguard series hosted by Jenny Rooney and includes a video interview.
• Sam Allen previously held prominent roles at Salesforce, where he managed a $100 million marketing-technology budget and served as COO of the global marketing organization.

10-Q Financial Filing Analysis for Klaviyo (2026-08-05)

Klaviyo, Inc. reported its financial results for the second quarter and six months ended June 30, 2026, demonstrating continued top-line momentum. For Q2 2026, revenue increased 26.4% year-over-year to $370.6 million, while six-month revenue reached $728.6 million (up 27.2% YoY). Growth was driven by new customer additions, international penetration (which contributed 41.8% of quarterly revenue), and cross-selling across SMS and WhatsApp channels. Operating loss for the quarter narrowed significantly to $15.0 million from $31.3 million in Q2 2025, while the net loss decreased to $8.8 million ($0.03 per share) compared to $24.3 million in the prior-year period. On a six-month basis, the company achieved GAAP profitability with net income of $0.19 million.

• Q2 2026 revenue grew 26.4% year-over-year to $370.58 million, and H1 2026 revenue increased 27.2% to $728.58 million.
• Customers generating over $50,000 in ARR grew 36% year-over-year to 4,477 with an overall Dollar-Based Net Revenue Retention (NRR) rate of 109%.
• Under its $500 million share repurchase program authorized in March 2026, the company repurchased 20,479,864 shares of Series A common stock for approximately $340.9 million through June 30, 2026.

Klaviyo Launches First Global Brand Campaign with D'Arcy Carden

Klaviyo, a marketing automation platform, has launched its first global brand campaign titled 'Your Brand's Best Friend,' featuring Emmy-nominated actress D'Arcy Carden. The campaign, created by independent agency Gus and directed by Watts through Stink, showcases Klaviyo's B2C CRM features through humorous office sketches. It premieres across streaming, social, and outdoor channels, with significant US presence during NFL on CBS. This marks Klaviyo's first major brand push since introducing its autonomous B2C CRM platform. The campaign aims to inject humor into B2B advertising, positioning Klaviyo as a devoted work companion for marketers.

• Klaviyo launched its first global brand campaign 'Your Brand's Best Friend'.
• The campaign features actress D'Arcy Carden.
• The campaign was created by independent agency Gus.

70% of Newsletter Subscribers Purchase After Clicking Offer

A new study by Omnicom and United Internet Media reveals that 70% of current or former newsletter subscribers in the DACH region have made a purchase or booking within six months of clicking an offer in a newsletter. The survey, conducted by Bilendi in October and November 2025, included 6,014 internet users aged 18-69 across Germany, Austria, and German-speaking Switzerland. The study also found that 71% of subscribers subscribe to newsletters from online shops, and 55% cite discounts as a reason for subscribing. Additionally, 78% want to control the topics they receive, and 59% are interested in dynamic newsletters. The findings highlight the significant role of email marketing in the purchase journey, though the study does not measure conversion rates.

• 70% of newsletter subscribers in the DACH region purchased or booked within six months after clicking a newsletter offer.
• Study surveyed 6,014 internet users aged 18-69 in Germany, Austria, and Switzerland.
• 71% of subscribers receive newsletters from online shops, 49% from internet services, 40% from events, and 39% from editorial newsletters.