InGo vs Iterable

Ogilvy-linked agency Ingo's Hamburg office closes

The Swedish creative agency Ingo, which launched a Hamburg office as its first international branch within the Ogilvy network at the end of 2020, no longer operates in Germany. The commercial-register entry for Ingo Hamburg GmbH has been deleted. The article notes that at the end of June the Ingo Hamburg GmbH was recorded together with the company named "Global Team Ogilvy All Sta" (fragment in source). Ingo Hamburg previously co-developed the award-winning IKEA campaign "Proudly second best."

• The Swedish agency Ingo entered the German market at the end of 2020.
• The Hamburg office was Ingo's first foreign branch within the Ogilvy network.
• The commercial-register entry for Ingo Hamburg GmbH has been deleted.

Fall Product Release: Turn Connected Context into Compounding Intelligence

Iterable's Fall 2026 product release introduces Journeys Live Data, Catalog in Segmentation, WhatsApp integration, Integrations Hub, and RCS Business Messaging, along with AI Decision Intelligence and Decision Memory.

Iterable Launches Fall Release with Nova Agents, RCS

Iterable, an AI-powered customer engagement platform, announced a major Fall Product Release featuring native RCS messaging, WhatsApp integration, an Integrations Hub, Salesforce Sync, Journeys Live Data, and new Nova Intelligence Agents. These features aim to unify customer context across the marketing stack, enabling a continuous learning loop where every interaction informs future decisions. The release addresses the 'context gap' by connecting fragmented customer data, conversations, and behaviors. Early adopters report significant gains: Babylist reclaimed 50% of its CRM team's campaign bandwidth, and Send Time Decisioning users see over 70% lift in clicks and 80% in opens. The update marks a shift from AI that assists to intelligence that continuously learns from every engagement.

• Iterable announced its Fall Product Release with native RCS, WhatsApp, Integrations Hub, Salesforce Sync, and Nova Agents.
• New features aim to close the 'context gap' by connecting customer data, conversations, and intelligence.
• Babylist, a customer, reclaimed 50% of its CRM team's campaign bandwidth using Nova Intelligence.

AI Changing Tech Marketing — Iterable CEO Sam Allen

Adweek published an interview (Marketing Vanguard) with Sam Allen, CEO of Iterable, about how AI is reshaping marketing technology and the CMO role. Allen argues AI enables one-to-one personalization at scale but lacks organizational and historical context, so marketers must interrogate AI recommendations and combine them with human judgment. He advises hiring to fill capability gaps, not egos, and says creative origination remains a human strength even as AI handles optimization and execution. The piece references Allen’s prior roles at Salesforce, where he managed a $100 million marketing-technology budget and served as COO of global marketing. The article is presented as a short video/episode with host Jenny Rooney and was published on Aug. 20, 2026.

• Sam Allen is CEO of Iterable, described as a customer engagement platform focused on AI-driven personalization.
• The article is an episode of Adweek’s Marketing Vanguard series hosted by Jenny Rooney and includes a video interview.
• Sam Allen previously held prominent roles at Salesforce, where he managed a $100 million marketing-technology budget and served as COO of the global marketing organization.