HORIZONT vs Kleinanzeigen

L'Oréal Paris Names Kristen Bell Global Ambassador

L'Oréal Paris has appointed Emmy-nominated actress and producer Kristen Bell as a global brand ambassador. Bell will represent L’Oréal Paris across skincare, haircare, hair color and make-up categories. The announcement places her among existing L’Oréal testimonials including Gillian Anderson, Heidi Klum, Kendall Jenner and Charles Leclerc. The article was published by HORIZONT.AT (dfv Mediengruppe) on August 25, 2026 and authored by Nora Halwax.

• L'Oréal Paris appointed Kristen Bell as a global brand ambassador.
• Kristen Bell will represent L'Oréal Paris's skincare, haircare, hair-coloration and make-up categories.
• The article cites other L'Oréal testimonials: Gillian Anderson, Heidi Klum, Kendall Jenner and Charles Leclerc.

ZDF launches 'ZDFtapes' live on Twitch

German public broadcaster ZDF will launch a weekly live format, ZDFtapes, on its Twitch channel from 25 August 2026 at 17:00. Presented by Milo (stage name Aria Addams), the reaction-style livestreams showcase archival clips spanning roughly six decades of ZDF programming. Produced by INSTINCT3 GmbH on a nostalgically designed living-room set, episodes are themed and include live chat interaction, community actions and guest appearances. ZDF frames the show as an experiment in reaction-driven, non-linear social streaming to make public-broadcast archives accessible to younger audiences. Future Terra X–branded spin-offs are planned and may involve Harald Lesch. The launch and format details were reported on 24 August 2026 by MEEDIA and Horizont, with ZDF quoting Milena Seybert (head of Genre- and Channelmanagement FEY).

• ZDFtapes is a weekly live show on ZDF's Twitch channel beginning 25 August 2026 at 17:00.
• Host Milo (stage name Aria Addams) reacts live to archival clips spanning roughly six decades, with themed episodes, live chat interaction, community actions and guest appearances.
• Produced by INSTINCT3 GmbH in a nostalgically designed living-room set; the format experiments with reaction-driven, non-linear social streaming to reach younger audiences.

Ex-Coke Marketer Michael Willeke Joins Paramount

Michael Willeke, the former Vice President Marketing at Coca-Cola, is leaving the beverage company to move into the streaming business at US media group Paramount. The personnel move was reported by Catrin Bialek (HORIZONT) on August 24, 2026. The article states Willeke will begin his new role starting September 1. The story frames the change as a sector switch from consumer beverages to the entertainment/streaming industry.

• Michael Willeke is the former Vice President Marketing at Coca-Cola.
• Willeke will move to the streaming business at US media group Paramount.
• The article reporting the move was authored by Catrin Bialek (HORIZONT).

Neue Mietpreisdynamik: Berlin wird günstiger, das Umland teils teurer

Eine aktuelle Analyse von Kleinanzeigen des Wohnungs- und Häusermarkts in Berlin und Umland zeigt: Die Medianwohnungsmieten in Berlin sanken von 16,80 Euro pro Quadratmeter (Juni 2024 bis Juni 2025) auf 14,60 Euro (Juni 2025 bis Juni 2026), während das Umland teils teurer wurde.

Kleinanzeigen knackt Marke von 15.000 Immobilienprofis auf der Plattform

Mehr als 15.000 gewerbliche Immobilienkundinnen und -kunden nutzen die Paketlösungen von Kleinanzeigen Immobilien für die Vermarktung. Damit konnte das Unternehmen die Anzahl der gewerblichen Nutzerinnen und Nutzer in der Immobilienkategorie innerhalb eines Jahres um rund 20 Prozent steigern. Zu den Paketpartnern gehören seit diesem Jahr auch Engel & Völkers sowie VON POLL IMMOBILIEN.

Seven.One Media Expands Data Business with Kleinanzeigen and Criteo

Seven.One Media, the advertising sales house of ProSiebenSat.1, is restructuring its data portfolio and adding new partners. The company will integrate retail, commerce, intent, and consumer data from Kleinanzeigen and Gemini Direct into its offering. The move signals a strategic push to enhance data-driven advertising capabilities, particularly for retail media, and is timed to coincide with the Dmexco trade show.

• Seven.One Media partners with Kleinanzeigen and Gemini Direct for data integration.
• New data includes retail, commerce, intent, and consumer data.
• Announcement made around Dmexco, Germany's digital marketing trade fair.