Hightouch vs Treasure AI

Hightouch launches Agentic Content Review and new blog posts on layering and creative fatigue

New blog posts added: 'Layers change everything. How to edit AI content with ease' (Sep 24), 'What is creative fatigue — and why the real problem isn't spotting it' (Sep 24), 'How our Forward Deployed Creatives took on Times Square' (Sep 21), and 'Create content review agents and manage approvals directly in the Hightouch Agentic Marketing Platform' (Sep 18).

Hightouch launches Agentic Content Review and Times Square ad campaign

New blog posts highlight the launch of content review agents in the Hightouch Agentic Marketing Platform and a Times Square ad campaign built with Ad Studio.

Hightouch launches Agentic Content Review and Times Square Ad Campaign

Hightouch announced new capabilities including content review agents for its Agentic Marketing Platform and a Times Square ad campaign built with Ad Studio, alongside new blog posts on AI marketing and data privacy.

Building Marketing Teams with AI Coworkers in 2027

This article discusses the rise of 'virtual teammates' or AI agents in marketing teams, highlighting recent product launches from Optimizely, Treasure AI, HubSpot, and Asana. It emphasizes the need for careful planning around roles, permissions, and governance when integrating these agents. The piece also covers EY's $100 million rewards program for human skills alongside AI, Gartner's predictions on agentic AI project cancellations, and advises on task delegation, management strategies, and the importance of measurement. The author provides a framework for deciding what to delegate to AI, emphasizing that humans must retain strategic accountability. The article concludes with guidance for 2027 planning, suggesting a hybrid approach where humans manage AI agents.

• Optimizely launched Virtual Teammates at Opticon 2026, offering role-specific AI agents like chief of staff, SEO analyst, and marketing analyst.
• Treasure AI released a Marketing Super Agent that orchestrates other agents within a governed workspace.
• HubSpot shipped over 20 Breeze agents, referring to them as digital teammates.

The Next CDP Era Is Agentic

Treasure AI named a Strong Performer in the 2026 B2C CDP Wave by Forrester, highlighting the company's leadership in the agentic CDP era.

Treasure AI Adds Agentic CDP Features; CPO Uses ML for Epilepsy

Rafa Flores, who first joined Treasure Data in 2016 and returned in 2025 as chief product and growth officer, discussed the company’s rebrand to Treasure AI and its shift toward an “intelligent” customer data platform. Treasure AI has introduced an omnichannel orchestration product, Engagement AI Suite, and a parent orchestrator called Treasure AI studio that embeds an "AI agent foundry" to build and run campaigns in plain English. Flores led efforts to design secure AI workflows and multi-channel delivery. Separately, Flores developed a personal machine-learning model (not an LLM) to predict his seizure risk by analyzing his notes and signals, producing risk indicators and phone alerts to help him manage epilepsy.

• Rafa Flores joined Treasure Data in 2016 as the company’s second-ever product hire.
• Treasure Data rebranded earlier in 2026 to Treasure AI.
• Flores rejoined Treasure in 2025 as chief product and growth officer.