HIMI

Retailer & Marketplace · vs · B2B SaaS Provider

HiCart vs Mirakl

Structured technology and market comparison · 2026

Direct Feature Comparison

HiCart · vs · Mirakl
Market Cluster / Sector
HiCartRetailer & Marketplace
MiraklB2B SaaS Provider
Platform Focus
HiCart

Middle East marketplace connecting shoppers, sellers and on-platform advertisers.

Mirakl

Enterprise software for marketplaces, dropship and retail media.

Company Size
HiCart10–49 employees
Mirakl501–1,000 employees
Headquarters
HiCartLB
MiraklFR
Year Founded
HiCart2016
Mirakl2012

Analyze all overlapping signals and tech stacks for HiCart and Mirakl

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Comparison Analysis

What is the main difference between HiCart and Mirakl?

When comparing HiCart and Mirakl, both platforms operate within the E-Commerce Platform and Commerce & Retail Media ecosystem. HiCart is positioned as Middle East marketplace connecting shoppers, sellers and on-platform advertisers, whereas Mirakl focuses on Enterprise software for marketplaces, dropship and retail media. Decision-makers evaluate both solutions when orchestrating their commercial monetization and technology stack.

What are the top alternatives to HiCart and Mirakl?

When evaluating HiCart and Mirakl, enterprise buyers also consider other platforms in E-Commerce Platform and Commerce & Retail Media. You can discover the full competitive landscape and evaluate other alternatives by viewing their respective footprint profiles on Polaris7.

How do the corporate scale, structure, and headquarters of HiCart and Mirakl compare?

HiCart is headquartered in LB (founded in 2016) with 10–49 employees. Mirakl is based in FR (founded in 2012) with 501–1,000 employees. Complete ownership, subsidiary trees, and corporate affiliations are documented across Polaris7.

Market Signals

Recent Market Signals & Activity: HiCart vs Mirakl

Documented market movements, strategic partnerships, product releases, and regulatory developments mapped across Polaris7.

HI

HiCart

Recent Signals

No recent market signals documented for HiCart in the current tracking window.

MI

Mirakl

Recent Signals

  • ·Mirakl

    Mirakl supports Orange France in the launch of its new marketplace

    Mirakl announces its support for Orange France in launching a new marketplace, as detailed in a press release dated October 5, 2026.

  • ·Mirakl

    Siia Cosmetics Expands Across Four Retail Marketplaces With Mirakl Connect

    Siia Cosmetics expands across four retail marketplaces with Mirakl Connect, as reported by RetailBoss.

  • ·Retail-NewsE-Commerce

    Payback Launches 'Payback Produkte' Marketplace, Expanding Platform Strategy

    Payback, the German loyalty program, has launched 'Payback Produkte', a new marketplace within its app, currently in beta. It allows users to search, buy, and pay for products directly in the app while earning points. The marketplace offers several thousand articles across electronics, home, fashion, and sports. It operates on a model where selected partners and other merchants sell their goods, avoiding Payback holding inventory, with technology from Mirakl. This move strengthens the app as a central platform for shopping, saving, and loyalty. Payback has over 35 million active customers and 18 million active app users, with partner revenue exceeding 46 billion euros last year. The company plans to onboard more merchants and promote the service through its own channels, building on its existing 700+ partners.

    • Payback launched 'Payback Produkte' marketplace in beta within its app.
    • The marketplace offers thousands of products in electronics, home, fashion, and sports.
    • Payback partners with Mirakl for marketplace technology; merchants sell without Payback holding inventory.

Compare their exact ecosystem overlaps.

Explore all deep relationships in Polaris7. Discover exactly which mutual clients, integrated technologies, and overlapping partners HiCart and Mirakl share across the market ecosystem.