HERMES ARZNEIMITTEL vs The Hershey Company

Havas Retains Hermes Arzneimittel Media Account

Havas Media’s Frankfurt office has been confirmed as Hermes Arzneimittel’s media agency after winning a multi-stage pitch. From 2027 the agency will take responsibility for the full media budget — including digital activities — in an assignment valued in the mid single-digit million euro range. Havas, which has served Hermes since 2013, will assume additional brand duties that, together with digital responsibilities, will double the media volume it manages for the client. Hermes’ brands cited include Antibrumm (Anti Brumm), Compeed (blister plasters), Algorvir (algovir), Biolectra Magnesium, Betaisodona and doc. The win was reported by Horizont on 17 August 2026.

• Havas Media (Frankfurt) won Hermes Arzneimittel’s full media account following a multi-stage pitch.
• Havas will assume responsibility for the account from 2027, including digital activities.
• The account is valued in the mid single-digit million euro range.

8-K Financial Filing Analysis for The Hershey Company (2026-09-02)

On September 2, 2026, The Hershey Company announced the promotion and appointment of Dave Hulays as Senior Vice President, Chief Financial Officer, succeeding Steven E. Voskuil. Mr. Hulays, a veteran with the company since 2012 who most recently served as Senior Vice President, Finance, will oversee global finance operations as principal financial officer. Mr. Voskuil transitioned to the role of Senior Vice President, Strategic Projects, where he will support key initiatives and facilitate the CFO handover until his retirement in Q1 2027. Under his offer letter, Mr. Hulays will receive an annual base salary of $725,000, target annual incentive compensation of 100% of base salary, and a target long-term incentive award of $2,000,000.

• Dave Hulays was appointed Senior Vice President, Chief Financial Officer effective September 2, 2026, having been with Hershey since March 2012.
• Outgoing CFO Steven E. Voskuil transitions to Senior Vice President, Strategic Projects to support company initiatives through his retirement in Q1 2027.
• Hulays' compensation package includes a $725,000 base salary, a 100% target annual incentive, and a $2,000,000 long-term incentive target under the EICP.

The Hershey Company Names Dave Hulays Chief Financial Officer

The Hershey Company announced the appointment of Dave Hulays as Chief Financial Officer, effective September 2, 2026. This executive leadership change is a significant corporate announcement.

Hershey's Taps Katseye for Gen Z Candy Launch

Hershey's is partnering with K-pop girl group Katseye to launch its new Creme Bars, available in Affogato and Salted Caramel flavors. The campaign, which features Katseye performing their song 'Pinky Up' on a crowded subway, aims to position the candy as the season's must-have item for Gen Z. Katrina Vatter, senior brand manager at The Hershey Company, said the goal is to make the product 'the it item that everybody's going to be talking about.' The Creme Bars are Hershey's biggest product launch this year and will hit shelves this fall. The partnership marks a continued effort by Hershey's to reach younger consumers through pop culture and celebrity endorsements, leveraging Katseye's established Gen Z appeal to drive buzz and engagement.

• Hershey's is launching new Creme Bars in Affogato and Salted Caramel flavors.
• The campaign features a partnership with girl group Katseye.
• The ad shows Katseye performing 'Pinky Up' on a crowded subway.