Havas vs TripleLift

Geely Germany Marketing Chief Departs; Alpine Role

Geely Auto Germany's marketing chief, Roman Franke, has left the company shortly after joining in spring 2026, prompting the need to revise its marketing plans. Franke has since taken a new position as Director of Alpine Brand Germany, effective October 1, 2026. The departure follows Geely's official market launch in Germany this year and the appointment of Havas as its full-service agency for a launch campaign. The reasons for Franke's exit remain undisclosed. Meanwhile, the Berlin PR agency Kruger has announced it will handle Geely's press relations following a pitch. Geely's marketing leadership vacancy and Havas's current role remain unclear, as inquiries went unanswered.

• Roman Franke left Geely Auto Germany and became Director of Alpine Brand Germany on October 1, 2026.
• Geely Auto Germany had launched officially in 2026, with Havas hired for a full-service launch campaign.
• The Berlin PR agency Kruger won a pitch to handle Geely's press relations.

Meik Vogler named CEO of VRM agency Ryze Digital

Meik Vogler, 48, will become CEO of Ryze Digital, the agency of German publishing group Verlagsgruppe VRM, effective October 1. He succeeds founder Philipp Mann, who is stepping down. Vogler previously served as Chief Client Officer at Havas Germany until nearly a year ago. In addition, Oliver Walz, who has been CFO since 2019, will be promoted to an expanded role, likely as co-CEO or managing director. The agency employs around 350 staff. This leadership change aims to strengthen Ryze Digital's market position in digital marketing and technology.

• Meik Vogler will become CEO of Ryze Digital on October 1.
• Vogler previously was Chief Client Officer at Havas Germany.
• Founder Philipp Mann is stepping down as CEO.

AI's Dual Impact on Agency Staff: Efficiency and Pressure

The article examines how AI is reshaping agency operations, highlighting increased efficiency alongside heightened pressure on staff. WPP plans to cut 1,000 more jobs by end of 2026, adding to 11,000 cuts since early 2025, as part of a strategic shift toward a leaner, AI-enabled business. Other holding companies like Havas have automated processes, with CEO Yannick Bolloré noting they've automated everything possible. A Basis report reveals 70% of agency professionals find their jobs harder than two years ago, and 54% report strained client relationships due to higher expectations and compressed timelines. Anonymous senior agency sources confirm the pressure to 'do more with less' but note morale varies. While AI saves time, especially with agentic AI for client queries, concerns remain about job security, tool proliferation, and the risk of over-reliance on AI for tasks like email writing. The article suggests agencies are adapting, but not without friction.

• WPP plans to cut an additional 1,000 jobs by the end of 2026, after cutting 11,000 since early 2025.
• Havas has automated 'everything we can automate', according to CEO Yannick Bolloré.
• A Basis report found 70% of agency professionals say their jobs are more difficult than two years ago.

TripleLift Names Kendra Anderson VP of Product Management to Lead CTV Strategy

TripleLift announced the appointment of Kendra Anderson as VP of Product Management to lead CTV strategy, along with a partnership with Multilocal to integrate creative into curation, and recognition of three honorees in AdExchanger's 2026 Top Women in Media & Ad Tech Awards.

TripleLift and Multilocal Partner to Put Creative into the Curation Equation

TripleLift announced a partnership with Multilocal to integrate creative into the curation equation, as well as celebrating three honorees in AdExchanger's 2026 Top Women in Media & Ad Tech Awards.

TripleLift Celebrates Three Honorees in AdExchanger’s 2026 Top Women in Media & Ad Tech Awards

TripleLift announces that three of its team members have been honored in AdExchanger’s 2026 Top Women in Media & Ad Tech Awards, recognizing leadership and achievement in the ad tech industry.