Agency & Consultancy · vs · Agency & Consultancy
Havas vs Mediaplus
Structured technology and market comparison · 2026
Direct Feature Comparison
Havas · vs · MediaplusGlobal communications group for media, creative and consultancy services.
Global media agency offering planning, buying, analytics and AI-enabled consulting.
Comparison Analysis
What is the main difference between Havas and Mediaplus?
When comparing Havas and Mediaplus, both platforms operate within the Demand-Side Platform (DSP), Connected TV (CTV) & OTT, and Web/App Development & UX Design ecosystem. Havas is positioned as Global communications group for media, creative and consultancy services, whereas Mediaplus focuses on Global media agency offering planning, buying, analytics and AI-enabled consulting. Decision-makers evaluate both solutions when orchestrating their commercial monetization and technology stack.
What are the top alternatives to Havas and Mediaplus?
When evaluating Havas and Mediaplus, enterprise buyers also consider other platforms in Demand-Side Platform (DSP), Connected TV (CTV) & OTT, and Web/App Development & UX Design. You can discover the full competitive landscape and evaluate other alternatives by viewing their respective footprint profiles on Polaris7.
Market Signals
Recent Market Signals & Activity: Havas vs Mediaplus
Documented market movements, strategic partnerships, product releases, and regulatory developments mapped across Polaris7.
Havas
Recent Signals
- ·VideoWeekAgency Transformation
AI's Dual Impact on Agency Staff: Efficiency and Pressure
The article examines how AI is reshaping agency operations, highlighting increased efficiency alongside heightened pressure on staff. WPP plans to cut 1,000 more jobs by end of 2026, adding to 11,000 cuts since early 2025, as part of a strategic shift toward a leaner, AI-enabled business. Other holding companies like Havas have automated processes, with CEO Yannick Bolloré noting they've automated everything possible. A Basis report reveals 70% of agency professionals find their jobs harder than two years ago, and 54% report strained client relationships due to higher expectations and compressed timelines. Anonymous senior agency sources confirm the pressure to 'do more with less' but note morale varies. While AI saves time, especially with agentic AI for client queries, concerns remain about job security, tool proliferation, and the risk of over-reliance on AI for tasks like email writing. The article suggests agencies are adapting, but not without friction.
- WPP plans to cut an additional 1,000 jobs by the end of 2026, after cutting 11,000 since early 2025.
- Havas has automated 'everything we can automate', according to CEO Yannick Bolloré.
- A Basis report found 70% of agency professionals say their jobs are more difficult than two years ago.
- ·AdweekM&A
LiveRamp Shareholders Approve $2.2B Publicis Deal
LiveRamp shareholders overwhelmingly approved Publicis Groupe’s proposed $2.2 billion acquisition in a vote on Aug. 17, with 92% of represented shares in favor and under 1% against. The transaction, if closed, will make LiveRamp a wholly owned subsidiary of Publicis, raising concerns about LiveRamp’s neutrality and prompting at least one major rival (Omnicom) to begin transitioning away from the platform. Separately, shareholders voted down a proposed $82.6 million “golden parachute” payout for LiveRamp executives, though the article notes that rejection of that provision may not prevent large executive payouts under other terms.
- LiveRamp shareholders approved Publicis Groupe’s $2.2 billion acquisition with 92% of represented shares voting in favor.
- Less than 1% of represented shares voted against the transaction.
- If the deal closes, LiveRamp will become a wholly owned subsidiary of Publicis Groupe.
- ·The DrumAgency & Consultancy
Holdcos Converge on Integrated, AI-Enabled Agency Model
Major advertising holding companies — Publicis Groupe, Havas, WPP, S4 Capital and Omnicom — are converging on a common model: tearing down internal silos to connect creative, media, data, commerce and technology via AI-enabled platforms and selling capabilities at group level. Recent H1/Q2 results show firms at different stages of this transformation, with Publicis and Omnicom demonstrating momentum, Havas steady growth, and WPP and S4 deeper in turnaround. Cost reductions, reorganisations and reinvestment in AI and talent are recurring themes. The new battleground is execution: which group can best win, retain and grow a greater share of client spend as differentiation becomes more critical despite similar strategic positioning.
- Major holding companies (Publicis, Havas, WPP, S4 Capital, Omnicom) are moving toward integrated, AI-enabled operating models that join creative, media, data, commerce and technology.
- WPP reorganised around four operating units (Creative, Media, Production and Enterprise Solutions) and is working towards £500m of annualised savings by 2028.
- Omnicom describes itself as an “integrated operating company” after acquiring rival IPG and is targeting $1.5bn of cost reductions from the IPG combination by mid-2028.
Mediaplus
Recent Signals
- ·The DrumCreative Campaign
Hornbach Builds Working 35mm Camera from Hardware Store Supplies
Hornbach's new campaign, 'Built from Hardware Store Supplies,' showcases a series of films shot on a fully functional 35mm film camera constructed entirely from items sold in its stores. Created by HeimatTBWA\, the campaign includes two main films and a behind-the-scenes documentary. Five makers from Europe built the camera over seven days at a Hornbach store in Bucharest, using a magnifying glass for the lens, a cement mixer to drive the film, and a cut-open organic waste bin as a lens hood. The campaign aims to demonstrate the breadth of Hornbach's product range and celebrate the maker spirit, contrasting with AI-generated imagery. It was developed over 1.5 years following a decade-long idea period, timed with the #HornbachCamera project.
- Hornbach and HeimatTBWA\ built a working 35mm film camera entirely from hardware-store products.
- The camera was constructed by five European makers in seven days at a Hornbach store in Bucharest.
- The lens was a magnifying glass; a cement mixer drove the film.
- ·MeediaAgency & Consultancy
Kölln assigns media account to Mediaplus Hamburg
German food manufacturer Peter Kölln has appointed Mediaplus Hamburg to handle its media planning and buying after a competitive pitch. The agency will develop an integrated digital-first strategy for the traditional brands Kölln and Mazola, focusing on brand building and activation around relevant purchase occasions. Mediaplus will collaborate with creative agency virral on campaign development. The partnership aims to strengthen Kölln's market leadership in the cereal market and revitalize the Mazola edible oil brand, particularly among younger audiences. The first joint campaigns are scheduled to launch in September 2026.
- Peter Kölln awarded its media account to Mediaplus Hamburg following a pitch.
- Mediaplus Hamburg will handle media planning and buying for the Kölln and Mazola brands.
- The agency will develop a digital-first strategy along the customer journey.
- ·MeediaBrand Marketing
Takko launches Fall/Winter TV campaign with Michelle Hunziker
Takko Fashion launches its Fall/Winter 2026/27 campaign featuring Michelle Hunziker. The campaign, described as more extensive than previous ones, includes linear TV spots (20-second) from September 10 on channels like RTL, Sat.1, ProSieben, Vox, RTL Zwei, Kabel Eins, sixx, and Sat.1 Gold, plus streaming (Prime Video, Netflix, RTL+, Joyn, HBO Max, Disney+) via Mediaplus, online, print, social media (Facebook, Instagram), and OOH/DOOH. The company aims to strengthen its 'Quality Fashion Discounter' positioning and increase brand awareness. Meanwhile, Takko's planned sale by its hedge fund owners reportedly failed; CFO Stefan Macheleidt and Senior Marketing Director Matthias Lueg have left the company. Takko reported net revenue of €1.283 billion for FY2025/26.
- Takko launches 20-second TV spot on September 10, 2026 across German broadcasters.
- Michelle Hunziker is featured in Takko's Fall/Winter campaign, showcasing six looks.
- Mediaplus handles media planning including linear TV, streaming, and paid social.
Compare their exact ecosystem overlaps.
Explore all deep relationships in Polaris7. Discover exactly which mutual clients, integrated technologies, and overlapping partners Havas and Mediaplus share across the market ecosystem.