Agency & Consultancy · vs · Agency & Consultancy
Havas Media Network vs OMD
Structured technology and market comparison · 2026
Direct Feature Comparison
Havas Media Network · vs · OMDGlobal media agency network for planning, buying, commerce and analytics.
Global media agency for planning, buying and campaign strategy.
Comparison Analysis
What is the main difference between Havas Media Network and OMD?
When comparing Havas Media Network and OMD, both platforms operate within the Demand-Side Platform (DSP), Connected TV (CTV) & OTT, and Media & Campaign Planning ecosystem. Havas Media Network is positioned as Global media agency network for planning, buying, commerce and analytics, whereas OMD focuses on Global media agency for planning, buying and campaign strategy. Decision-makers evaluate both solutions when orchestrating their commercial monetization and technology stack.
What are the top alternatives to Havas Media Network and OMD?
When evaluating Havas Media Network and OMD, enterprise buyers also consider other platforms in Demand-Side Platform (DSP), Connected TV (CTV) & OTT, and Media & Campaign Planning. You can discover the full competitive landscape and evaluate other alternatives by viewing their respective footprint profiles on Polaris7.
Market Signals
Recent Market Signals & Activity: Havas Media Network vs OMD
Documented market movements, strategic partnerships, product releases, and regulatory developments mapped across Polaris7.
Havas Media Network
Recent Signals
- ·AdExchangerMeasurement
Focus On Fundamentals Over Shiny Objects
This AdExchanger Talks podcast episode features Sharona Sankar-King, chief data and product officer at Havas Media Network, arguing that marketing success depends on fundamentals — customer understanding, aligned data strategy, and clear KPIs — rather than chasing every new AI feature or platform. Sankar-King recommends collecting only the data necessary to answer specific business questions, emphasizes the importance of analytical rigor (“garbage in, garbage out”), and stresses aligning leaders and workflows across intelligence, planning, activation, and measurement. The episode also covers transparency versus black-box platforms, Havas building its own AI operating system, and the role of causal AI in post-MMM measurement.
- Article published on 2026-07-21.
- Podcast episode features Sharona Sankar-King, chief data and product officer at Havas Media Network.
- Sharona Sankar-King said organizations should collect only the data needed for specific questions and outcomes.
- ·AdweekBrand Strategy & Design
Desire as a Competitive Brand Advantage
An ADWEEK House Cannes Lions group chat (created in partnership with Havas) explored how brand desire — distinct from mere visibility — is becoming a key competitive advantage. Speakers from Havas Creative, Havas Media Network, Pantone, Mindscope, beehiiv, SAS, ViiV and TIM Brazil argued that bold brand choices, color psychology, habit formation and founder-led transparency build affinity and trust. Panelists noted technology (including LLM-driven discovery and 'agentic' marketing behaviors) is changing how audiences search for and validate information, increasing the importance of desirability. They also discussed evolving measurement approaches — for example reframing metrics to reach, relationship and revenue — and the need for new frameworks and metrics to better surface actionable insights about brand desirability.
- Article published by ADWEEK and created in partnership with Havas.
- The content summarizes an ADWEEK House Cannes Lions group chat co-hosted with Havas featuring leaders from Havas Creative, Havas Media Network, Pantone, Mindscope, beehiiv, SAS, ViiV and TIM Brazil.
- Mark Sinnock (Global Chief Strategy Officer, Havas Creative) said unapologetic, bold brands create the strongest affinity.
OMD
Recent Signals
- ·AdzineCompany expansion / Hiring
Screen On Demand names UK country manager
Screen On Demand (SoD) is launching a dedicated UK operation based in London and has appointed Dan Ward as Country Manager UK to lead the local team and grow the British business. The Munich-founded adtech provider offers cross-device high-impact advertising and combines data management, creative services and media distribution on its platform, with campaign delivery across mobile, web, DOOH and Connected TV. SoD says it has run campaigns for international clients in the UK for years and will now scale the market with a local subsidiary. The company — founded in 2017 and employing about 60 people (roughly 50 in Germany) — already operates offices in Vienna, Paris and Stockholm in addition to German locations.
- Screen On Demand (SoD) appoints Dan Ward as Country Manager UK to build its UK operation from London.
- SoD will establish a local UK team and a UK legal presence to grow business beyond existing campaign work in the market.
- SoD offers cross-device high-impact advertising combining data management, creative studio output and media distribution; channels include Mobile, Web, DOOH and Connected TV.
- ·AdExchangerProgrammatic Media Buying
Georgia‑Pacific Builds In‑House Programmatic Team
Georgia‑Pacific spent nearly four years building an in‑house programmatic media operation to gain transparency and control over digital spend. Javier Bustillos, who runs national media and marketing analytics for Georgia‑Pacific brands, led a phased rollout that began with a single brand and channel as a test. The company consolidated programmatic spend with a small group of partners (using Yahoo as its primary DSP and supplementing with Google DV360, The Trade Desk and Amazon), requires log‑level data and contracts regular media audits. OMD remains media agency of record for holistic strategy and TV, while the in‑house team focuses on programmatic buying, search, social, MMM, A/B testing and sales‑lift analysis. CTV buying remains a work in progress, so a hybrid in‑house/agency model persists.
- Georgia‑Pacific built an in‑house programmatic media operation over nearly four years.
- Javier Bustillos runs national media and marketing analytics for Georgia‑Pacific brands.
- Georgia‑Pacific consolidated programmatic spend and uses Yahoo as its primary DSP for national buys, with Google’s DV360, The Trade Desk and Amazon in the mix.
Compare their exact ecosystem overlaps.
Explore all deep relationships in Polaris7. Discover exactly which mutual clients, integrated technologies, and overlapping partners Havas Media Network and OMD share across the market ecosystem.