Harte Hanks vs Stagwell

8-K Financial Filing Analysis for Harte Hanks (2026-08-19)

Harte Hanks, Inc. has entered into a definitive Agreement and Plan of Merger to be acquired by Star Equity Holdings, Inc. for $5.00 per share in cash or 0.50 shares of Star's 10% Series A Cumulative Perpetual Preferred Stock per share, subject to proration and an aggregate cash cap of $19.2 million. The acquisition will transition Harte Hanks into a wholly owned subsidiary of Star Equity Holdings. The transaction will be partially financed via an up to $15.0 million drawdown on Harte Hanks's existing credit facility with Texas Capital Bank. The agreement incorporates standard closing conditions, including stockholder approval, a Form S-4 registration effectiveness, a 30-day go-shop solicitation period, and a reciprocal termination fee of $1.152 million under defined conditions.

• Harte Hanks agreed to be acquired by Star Equity Holdings, offering stockholders an election of $5.00 per share in cash or 0.50 shares of Star 10% Series A Cumulative Perpetual Preferred Stock, capped at $19.2 million in total cash.
• Debt financing for the transaction is supported by an anticipated drawdown of up to $15.0 million on Harte Hanks's credit facility with Texas Capital Bank.
• The merger agreement provides a 30-day go-shop period to solicit superior proposals and specifies a termination fee of $1.152 million.

Revenue Experience Orchestration: Building Predictable Growth Across the Customer Journey

New blog post by Alex Gill, Global Head of Strategy at Harte Hanks, discussing revenue experience orchestration and building predictable growth across the customer journey.

Liz Rutgersson Named CEO of Stagwell's Assembly

Stagwell-owned agency Assembly has appointed Liz Rutgersson as its new CEO, with a global and North American remit. Rutgersson, who previously served as CEO of Dentsu's iProspect, will start in the role on Monday. She is tasked with driving growth, bolstering client partnerships, and building long-lasting relationships. Assembly also announced that Connie Chan has been named CEO of Assembly in the APAC region. Rutgersson's preliminary conversations with CEO Mark Penn and Stagwell leadership indicate alignment on making Assembly an 'agency for the future.' Rutgersson told ADWEEK she chose Assembly because of its nimbleness combined with the scale offered by Stagwell.

• Liz Rutgersson named CEO of Assembly, effective Monday.
• Rutgersson previously was CEO at Dentsu's iProspect.
• Connie Chan appointed CEO of Assembly in APAC.

Stagwell Expands Strategic Partnership with Adobe to Build the Future of Enterprise Marketing Together

Stagwell announces an expanded strategic partnership with Adobe to jointly build the future of enterprise marketing.

Reach TV Brings Streaming Ads to U.S. Airports

Reach TV, a Stagwell-owned streaming network, operates screens at 2,400 airport gates and in 500,000 hotel rooms across North America, reaching over 51 million travelers monthly. The company monetizes in-airport CTV-like inventory for advertisers via national and local spots sold through direct deals, private marketplaces and auctions via DSPs/SSPs. Reach TV licensed all 104 FIFA World Cup matches from Fox Sports and ran experiential fan-zone activations at airports. It uses TSA travel data, mobile location data, credit-bureau sources and Nielsen ratings to guide programming and measure ad effectiveness (brand lift, impressions).

• Reach TV has screens at 2,400 airport gates and in 500,000 hotel rooms across North America, reaching more than 51 million travelers a month.
• Reach TV is Stagwell-owned and bought the remnants of CNN’s airport network in 2021.
• Reach TV licensed and aired all 104 FIFA World Cup matches via a partnership with Fox Sports and created airport fan-zone activations.