GWI vs Revelio Labs

Gen Z Attention Selective, Study Finds

New research from Gameloft for brands and GWI reveals that Gen Z's attention is not short but selective, with mobile gaming commanding significant focus. Gen Z mobile gamers spend an average of 9 hours 11 minutes gaming weekly, more than social media or streaming, and 76% report full or mostly focused attention during sessions. The study highlights gaming's role in social connection and emotional engagement, but also warns that in-game ads can break immersion for 31% of gamers. Marketers are advised to earn attention through value exchanges and participatory experiences, citing successful campaigns like Burger King x Call of Duty with 97% viewability and Samsung Galaxy Tab S10 Ultra with 21% participation rate.

• Gen Z mobile gamers spend 9 hours 11 minutes gaming weekly, more than on social media or streaming.
• 76% of Gen Z mobile gamers report full or mostly focused attention during their most recent session.
• Study by Gameloft for brands and GWI reveals 48% of mobile gamers find brand placements can fit naturally, 31% say in-game ads break immersion.

6 consumer trends to watch in 2025

New research from GWI reveals the real-world consequences of unchecked AI to the advertising and marketing sector; from costly mistakes to customer complaints and lasting reputational damage.

Revelio Labs and Surface Partner to Bring Global Labor Market Intelligence into AI-Native People Platform

Revelio Labs and Surface partner to bring workforce data on 30M+ companies into Surface’s AI-native People platform for hiring, attrition, and pay benchmarks.

Tech Hiring Prioritizes Experience Over Skills; Shift Toward AI Data Roles

A16z's newsletter 'Chart of the Week' analyzes several tech trends based on recent data. It reports that tech job postings since January 2025 show an increased preference for experienced workers and a corresponding decrease in the number of skills required, suggesting an AI-driven shift. This trend is most pronounced in data and systems roles. The newsletter also observes that social media usage is rising, particularly among younger users, but its share of mobile screen time is declining, partially due to increased time on YouTube. Netflix's US users and viewing time have declined over three years, with a 20% drop in YouTube users who also use Netflix. Cybersecurity threats are escalating: the zero-day rate has quadrupled since 2020, and data center construction spending has surged, creating hundreds of thousands of jobs.

• Tech job postings show a 5-10% increase in preferred years of experience and a corresponding drop in preferred skills since January 2025.
• Data and systems jobs show the largest premium for experience.
• Netflix weekly users and time spent in the US have dropped ~15% and 30% respectively over the past 3+ years.

RPLS US Jobs Report: The US economy adds 36.5k jobs in August

The Revelio Labs newsroom has published a new RPLS US Jobs Report for August, indicating the US economy added 36.5k jobs. This is a significant update from the previous month's report.