B2B SaaS Provider
Guesty vs Toast
Structured technology and market comparison · 2026
Direct Feature Comparison
Guesty · vs · ToastShort-term rental software for property managers and hospitality operators.
Restaurant software, payments and operations platform for hospitality businesses.
Analyze all overlapping signals and tech stacks for Guesty and Toast
Compare mutual enterprise clients, monetization models, live market signals, and partner networks directly in the interactive Knowledge Graph.
Comparison Analysis
What is the main difference between Guesty and Toast?
When comparing Guesty and Toast, both platforms operate within the Customer Relationship Management (CRM), Email & Newsletter, and B2B SaaS Provider ecosystem. Guesty is positioned as Short-term rental software for property managers and hospitality operators, whereas Toast focuses on Restaurant software, payments and operations platform for hospitality businesses. Decision-makers evaluate both solutions when orchestrating their commercial monetization and technology stack.
What are the top alternatives to Guesty and Toast?
When evaluating Guesty and Toast, enterprise buyers also consider other platforms in Customer Relationship Management (CRM), Email & Newsletter, and B2B SaaS Provider. You can discover the full competitive landscape and evaluate other alternatives by viewing their respective footprint profiles on Polaris7.
How do the corporate scale, structure, and headquarters of Guesty and Toast compare?
Guesty is headquartered in IL (founded in 2013) with 501–1,000 employees. Toast is based in US (founded in 2012) with >5,000 employees. Complete ownership, subsidiary trees, and corporate affiliations are documented across Polaris7.
Market Signals
Recent Market Signals & Activity: Guesty vs Toast
Documented market movements, strategic partnerships, product releases, and regulatory developments mapped across Polaris7.
Guesty
Recent Signals
- ·PR Newswire: Advertising & MarketingM&A
Guesty completes acquisition of French PMS Smily
Guesty, the AI platform for short-term rentals, has completed its acquisition of Smily (formerly BookingSync), a French property management system and channel manager founded in 2005. This strategic move strengthens Guesty's presence in France, the world's second-largest short-term rental market with over one million active listings and $9 billion in gross booking value over the past year. Smily, which has processed over €3.3 billion in bookings for 13 million travelers, will see its product, engineering, and customer support teams integrated with Guesty's, with a focus on bringing AI capabilities like Agent Hub to the French market. All five Smily founders and some shareholders are reinvesting part of the proceeds into Guesty equity. Terms of the deal were not disclosed, but Guesty is backed by $410 million in funding from investors including KKR, Apax Digital Fund, and Inovia Capital.
- Guesty completed the acquisition of Smily, a French property management system and channel manager.
- Smily was founded in 2005 and has processed over €3.3 billion in bookings for 13 million travelers.
- France has over 1 million active short-term rental listings and $9 billion in gross booking value over the past year.
Toast
Recent Signals
- ·SEC APIfinancials
8-K Financial Filing Analysis for Toast (2026-10-01)
On September 28, 2026, Jonathan Vassil informed Toast, Inc. of his decision to step down as Chief Revenue Officer, effective December 31, 2026. The departure is attributed to his planned retirement and does not stem from any disagreement regarding company management, operations, policies, or practices. To support an orderly operational handover, Mr. Vassil will transition to a non-executive employee role following the effective date, remaining with Toast through April 2, 2027.
- Chief Revenue Officer Jonathan Vassil notified Toast, Inc. on September 28, 2026, of his decision to step down effective December 31, 2026.
- Mr. Vassil will transition to a non-executive employee role from January 1, 2027, through April 2, 2027, to facilitate leadership transition.
- The departure is due to planned retirement and involves no disagreement with company management, policies, or practices.
- ·SEC APIfinancials
10-Q Financial Filing Analysis for Toast (2026-08-05)
Toast, Inc. reported strong financial results for the second quarter ended June 30, 2026, with total revenue increasing 23% year-over-year to $1.91 billion, up from $1.55 billion in Q2 2025. Growth was driven by broad-based platform expansion, with Subscription Services revenue climbing 28% to $290 million and Financial Technology Solutions revenue rising 23% to $1.57 billion. GAAP net income expanded substantially to $154 million ($0.26 diluted EPS), nearly doubling from $80 million ($0.13 diluted EPS) in the prior-year period, while Adjusted EBITDA reached $221 million. Operationally, the platform reached approximately 180,000 live locations (up 22% YoY), driving $60.7 billion in quarterly Gross Payment Volume (GPV) and Annualized Recurring Run-Rate (ARR) of $2.41 billion (up 25% YoY). Despite ongoing regulatory discussions following a draft complaint from the FTC regarding marketing and customer-service practices, Toast maintained a strong balance sheet with $1.71 billion in cash, cash equivalents, and marketable securities, alongside active capital return via $486 million in share repurchases year-to-date.
- Q2 2026 total revenue reached $1,908 million (+23% YoY), driving net income of $154 million compared to $80 million in Q2 2025.
- Gross Payment Volume (GPV) grew 22% YoY to $60.7 billion for the quarter, while Annualized Recurring Run-Rate (ARR) expanded 25% YoY to $2,409 million across ~180,000 live locations.
- Repurchased $486 million of Class A common stock in the first six months of 2026 under the expanded share buyback authorization, with $100 million in remaining capacity.
- ·https://martechseries.com/feed/Digital Out-of-Home (DOOH)
NoviSign Integrates with Toast for Automated Menu Boards
NoviSign Digital Signage has launched an integration with Toast that connects Toast POS menu data directly to NoviSign digital menu boards. The integration automatically synchronizes items, prices, descriptions, categories, and availability from Toast to NoviSign displays, so updates made in the POS are reflected on screens without manual re-entry. The feature targets independent restaurants, cafés, bars, quick-service restaurants, franchises, and multi-location groups, and enables operators to customize layouts, schedule content, and maintain consistent branding across locations. Gil Matzliah, CEO of NoviSign, is quoted describing the benefits for restaurants.
- NoviSign Digital Signage launched an integration with Toast to connect Toast POS menu data to NoviSign digital menu boards.
- The integration automatically synchronizes menu items, prices, descriptions, categories, and product availability from Toast to NoviSign displays.
- Updates published in Toast are automatically reflected across connected NoviSign screens, removing the need for duplicate manual updates.
Compare their exact ecosystem overlaps.
Explore all deep relationships in Polaris7. Discover exactly which mutual clients, integrated technologies, and overlapping partners Guesty and Toast share across the market ecosystem.
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