Gray Media vs NBCUniversal

Atlanta Hawks to Stream Local Games Exclusively on Prime Video

The Atlanta Hawks announced a historic deal making Prime Video the exclusive streaming home for their locally distributed NBA games starting the 2026-27 season. The agreement covers 74 regular-season games, available at no extra cost to Amazon Prime members within the team's regional territory spanning parts of Georgia, Alabama, Tennessee, South Carolina, and Mississippi. This marks the first time an NBA team has chosen Prime Video for exclusive local game streaming. The Hawks will also continue their existing free over-the-air broadcast partnership with Gray Media on WANF and Peachtree Sports Network. This move reflects the growing trend of teams bypassing traditional regional sports networks, especially after the parent company of the former RSN, Main Street Sports Group, ceased operations. Prime Video is also expanding its national NBA coverage, while the NBA reportedly plans a local streaming hub for the 2027-28 season.

• Atlanta Hawks becomes first NBA team to stream local games exclusively on Prime Video for the 2026-27 season.
• The deal covers 74 regular-season games, available to Amazon Prime members in the team's regional territory at no extra cost.
• The Hawks will also continue free over-the-air broadcasts via Gray Media stations WANF and Peachtree Sports Network.

8-K Financial Filing Analysis for Gray Media (2026-10-09)

On October 8, 2026, Gray Media, Inc. executed the Seventh Amendment to its Fifth Amended and Restated Credit Agreement with Wells Fargo Bank as administrative agent. The refinancing transaction establishes a new $600 million Term Loan G maturing on July 15, 2030, and adjusts the revolving credit facility by extending its maturity to July 15, 2030, while downsizing aggregate commitments from $750 million to $680 million. Proceeds from the Term Loan G were utilized to pay transaction fees and pay down the existing Term D Loan, reducing its outstanding balance to $150 million. The Term Loan G carries an interest rate of Term SOFR plus 3.50% (or Base Rate plus 2.50%) with 0.25% quarterly principal amortization, and includes springing maturity provisions tied to the remaining balances of the Term D Loan and 2029 First Lien Notes.

• Issued a new $600 million Term Loan G maturing on July 15, 2030, priced at Term SOFR plus 3.50% (or Base Rate plus 2.50%) with 0.25% quarterly amortization.
• Used Term Loan G proceeds to pay down the existing Term D Loan maturing December 1, 2028, reducing the outstanding principal to $150 million.
• Extended the maturity of the Revolving Credit Facility to July 15, 2030, while resizing total commitments from $750 million to $680 million.

India's EloElo raises $80M from NBCUniversal for microdrama bet

EloElo, the Indian parent company of microdrama app Story TV, has raised $80 million in a Series C funding round led by Hornbill Capital and NBCUniversal. The round brings EloElo's total funding to $130 million at a $500 million valuation. The company plans to use the capital to expand its content library, grow its AI team, and scale its Dolphin AI platform, which is being made widely available to creators. Story TV has over 33 million monthly active users, while EloElo's combined apps exceed 40 million monthly users. The investment reflects the growing popularity of microdramas in India, an industry expected to reach $3-4 billion in annual revenue by 2030. Other investors include MIT Investment Co., Play Ventures, Kalaari Capital, Waterbridge Ventures, and Griffin Gaming Partners.

• EloElo raised $80 million in Series C funding led by Hornbill Capital and NBCUniversal.
• The round values EloElo at $500 million and brings total funding to $130 million.
• Story TV has over 33 million monthly active users, and EloElo's apps exceed 40 million.

US Cable TV Shutdowns: 30+ Channels Closed Since 2020

Since 2020, the American cable TV industry has experienced a steady contraction as viewers migrate to streaming platforms. At least 30 distinct U.S. cable and regional sports channels have permanently shut down or ended regular programming between 2020 and late 2026. Notable closures include NBC Sports Network (NBCSN), ESPN Classic, G4, Universal Kids, HBO Family, Cinemax multiplex channels, Pac-12 Networks, Longhorn Network, and the FanDuel Sports Network portfolio. The closures accelerated after the pandemic and cord-cutting, with sports channels especially vulnerable. Operators cited falling subscriber numbers, rising content costs, and the preference for on-demand streaming as decisive factors. Regional sports networks accounted for a large share of losses, leading to greater fragmentation of local sports viewing. More shutdowns are expected as rumors suggest additional closures.

• More than 30 U.S. cable TV channels have shut down since 2020.
• NBC Sports Network (NBCSN) ceased operations on December 31, 2021.
• HBO Family and Cinemax multiplex channels (ThrillerMax, MovieMax, OuterMax) stopped on August 15, 2025.

TODAY Celebrates NBC's 100th Anniversary with 2026 Halloween Costumes Inspired by Iconic NBC Shows

NBCUniversal's newsroom media page has been updated with new press releases, including a TODAY segment celebrating NBC's 100th anniversary with Halloween costumes, and a Peacock series debut for 'Crystal Lake'.