Gracenote vs Index Exchange

CTV Show-Level Data Glut Fails to Deliver Optimization Control

While CTV buyers increasingly demand show-level transparency, a new IAB report shows 43% lack confidence in inventory. Despite progress in show-level reporting, true program-level optimization remains elusive. Publishers and exchanges offer data, but limitations persist: incomplete bidstream signals, "unknown" titles, and lack of scaled optimization solutions. Privacy laws like VPPA, combined with household-level data, complicate sharing. Linear TV offers program-level control by design, while CTV faces a gap between reporting and active optimization. Buyers can receive post-campaign reports but can't programmatically target individual shows at scale, except via programmatic guaranteed deals. The industry is working toward compliant, scaled optimization, but meaningful progress is still needed.

• 43% of CTV buyers have little or no confidence in the inventory they buy (IAB).
• Major exchanges do not offer scaled show-level optimization as a standard product.
• One top-five streamer's SSP integration prevents pulling show-level reporting.

Gracenote expands AI product roadmap with sports MCP server, entertainment SLM and agents

The expansion comes as companies adopt general-purpose LLMs to improve viewer experiences, guide content decisions and streamline operations.

Gracenote study: 85% of sports fans want TV home screens to show when and where to watch favorite teams

91% of survey respondents say centralized sports information would make it easier to find the games and events they want.

Google Launches Ad Detection Tool for Chrome Ad Load Assessment

Google has introduced four experimental metrics within the Chrome User Experience Report (CrUX) to quantify ad overload and its impact on user experience: ad count, ad density, ad weight by network usage, and ad weight by CPU usage. These metrics offer objective data on the number of ads in the viewport, screen coverage, bandwidth, and processing power, aiding advertisers and publishers in better evaluating ad opportunities and making informed product decisions. The metrics are accessible via the CrUX API, CrUX History API, and CrUX Vis, with future availability on CrUX BigQuery. No benchmarks or thresholds are set, and Google seeks community feedback through a Google Group. Independent ad platforms, including DV360 and Google Ads, will receive equal data access with Google's own ad businesses, ensuring no preferential treatment. Announced by Chrome developer advocates Barry Pollard and Alex Cone, the initiative has support from WPP, The Guardian, Mediavine, Index Exchange, and Adelaide. This move coincides with Google's antitrust challenges and the impact of AI Overviews on publisher traffic.

• Google added four experimental metrics to CrUX: ad count, ad density, ad weight by network usage, and ad weight by CPU usage.
• The metrics are experimental and no benchmarks or thresholds are set; Google is collecting community input through a Google Group.
• Independent ad platforms, including DV360 and Google Ads, will have equal data access with Google's own ad businesses.

Quality Creative Meets Quality Supply: How Big Happy and Index Exchange Turned Attention Into Action

See how Big Happy leveraged sell-side decisioning through Index Marketplaces, pairing bespoke 3D creative with high-quality inventory to drive conversions.

Quality Creative Meets Quality Supply: How Big Happy and Index Exchange Turned Attention Into Action

See how Big Happy leveraged sell-side decisioning through Index Marketplaces, pairing bespoke 3D creative with high-quality inventory to drive conversions.