Gainsight vs SAS

Gainsight Named a Leader in 2026 Gartner® Magic Quadrant™ for Customer Success Management Platforms for Third Consecutive Year

Gainsight positioned highest for Ability to Execute and furthest for Completeness of Vision as the customer success market evolves toward agentic and autonomous engagement.

Retention Is a Team Sport: New Value-Based Pricing for Gainsight CS + Updated Capabilities Across the Gainsight Platform

Gainsight announced new value-based pricing for Gainsight CS, with MCP access free and Staircase AI included, along with updated capabilities across the platform, announced at Pulse Europe.

B2B Marketers Connect Signals to Decisions

At LinkedIn's B2Believe event, a panel featuring SAS, HubSpot, and Dentsu discussed how B2B organizations are turning customer signals into actionable decisions. The panel, moderated by Kyle Poyar, explored the need for precise signal definition, the rise of the dark funnel, and the role of AI in joining qualitative and quantitative data. Key takeaways include HubSpot's two-axis demand mapping (fit and intent), SAS's investment in brand and 'share of prompts', and the importance of speed-to-lead and multichannel engagement. SAS's new measurement framework focuses on reach, relationships, and revenue, using LinkedIn's clean room data to show that brand exposure increases deal size and velocity. Dentsu emphasized moving beyond proxies while acknowledging their necessity. The consensus is that the signal is already there, but the system to connect data, teams, and decisions is the missing piece.

• SAS found that deals exposed to brand and thought leadership activity were 24% larger and closed 13% faster, based on LinkedIn's clean room data.
• HubSpot now maps demand on two axes: fit and intent, and uses LLMs to identify signals from chat conversations.
• SAS rebuilt its measurement framework around three pillars: reach, relationships, and revenue.

B2B Brands Like SAS, Salesforce Push Into Sports and Culture Marketing

Enterprise B2B brands such as SAS and Salesforce are increasingly adopting consumer-style marketing tactics, using sports, culture, and creator partnerships to reach business decision-makers. SAS, a data analytics provider, signed as Liverpool FC's official AI marketing automation partner in late 2025, and this summer staged an experiential activation on a Brooklyn rooftop where fans mimicked a player's footwork while SAS technology analyzed and scored their performance. SAS CMO Jennifer Chase says the partnership makes the company's offerings more relatable and emotionally connective. The article suggests this marks a broader shift among B2B brands to break out of traditional office-based marketing and engage audiences through cultural moments typically reserved for consumer brands.

• SAS signed as Liverpool FC's official AI marketing automation partner in December 2025.
• SAS and Liverpool FC collaborated on a Brooklyn rooftop activation featuring fan performance analysis.
• SAS CMO Jennifer Chase described the partnership as an opportunity to make the brand more relatable.