Future vs Ringier Advertising

Future's Jamie Samuel on AI Disruption, Attribution, and Agentic Buying

In an interview with Mark Challinor, Future's VP of Commercial Product and Go-to-Market, Jamie Samuel, discusses the challenges and opportunities publishers face as AI reshapes discovery, attribution, and media buying. Future prioritizes human-written content and leverages its editorial authority through products like Future Optic, which helps brands improve visibility in AI search. The company also invests in Aperture, a first-party data platform for predictive audience modeling, to move beyond last-click attribution. Samuel predicts that agentic media buying will transform negotiations, and that publishers must adapt by focusing on outcomes, brand differentiation, and consolidation. He emphasizes the need for publishers to disrupt themselves before AI does.

• Future's Jamie Samuel highlights the importance of human-written editorial content as a differentiator in the AI era.
• Future Optic, launched last year, has over 30 partnerships and more than 60 in the queue.
• Future uses its Aperture platform for first-party data and predictive modeling to identify high-intent audiences.

Future Expands Aperture’s AI-Powered Audience Intelligence Capabilities Globally

Future announces global expansion of Aperture's AI-powered audience intelligence capabilities, and signs the UK Government Cyber Pledge.

Future Signs the UK Government Cyber Pledge

Future has signed the UK Government Cyber Pledge, a commitment to enhance cybersecurity practices.

Livesystems Appoints Tim Marach as CTO

Livesystems, a Swiss provider of digital out-of-home (DOOH) advertising technology, has appointed Tim Marach as Chief Technology Officer (CTO), effective November 1. Marach, 40, succeeds Daniel Lang, who has left the company. Marach joined Livesystems in April 2025 as Head of Digital Media Solutions, where he developed digital platforms, built partnerships, and professionalized processes. Previously, he held senior roles at Ringier and TX Group, including Director AdTechnology at Ringier Advertising and Head of AdTechnology at TX Group. The announcement was made by the company, a subsidiary of Swiss Post.

• Livesystems appoints Tim Marach as CTO, effective November 1.
• Marach succeeds Daniel Lang, who has left the company.
• Marach joined Livesystems in April 2025 as Head of Digital Media Solutions.

WEMF Media Research Day: New AI Usage Tracking

At the Swiss Media Research Day 2026, WEMF presented new data showing a 79% increase in occasional AI application usage between 2025 and 2026. WEMF is expanding its Mach Strategy study to include AI applications, allowing systematic analysis and integration into media planning. The research system is being modularized, with the Sports & Culture module launched this year and Mach Values to become a standalone module by autumn 2027. The new API interface speeds up data access. WEMF also introduced a Responsible-AI-Audit to enhance media brand credibility. Speakers emphasized trust over attention as a key business model in the AI era.

• WEMF presented data showing a 79% increase in occasional AI application usage between 2025 and 2026.
• WEMF is expanding its Mach Strategy study to include AI applications for systematic analysis and media planning.
• The Mach research system is being modularized; Sports & Culture module launched this year, Mach Values to become standalone module by autumn 2027.

Annick Cochard to Lead Ringier Sports Sales

Ringier Advertising has created a new Head of Sports Sales & Strategic Partnerships role and appointed Annick Cochard to lead the company's sports monetization, strategic partnerships and cross-department projects for Ringier Medien Schweiz. Chiara Rusch will take over Cochard's previous team responsibilities for Food, Mobility and Travel while continuing as Head of Sales International. Cochard has been with Ringier Advertising since 2021 and previously led the Blick sales team from August 2023. The sports portfolio noted for further development includes brands such as Blick, kicker, sport.ch, blue News and DAZN. Thomas Passen, Managing Director of Ringier Advertising, commented on the appointments.

• Annick Cochard was appointed Head of Sports Sales & Strategic Partnerships at Ringier Advertising.
• Cochard will oversee sports monetization, strategic partnerships and cross-department projects for Ringier Medien Schweiz.
• Ringier's sport portfolio cited includes the brands Blick, kicker, sport.ch, blue News and DAZN.