Fullpath vs Treasure AI

Cox Automotive's VinSolutions Integrates Fullpath CDP in CRM

Cox Automotive's VinSolutions announced an integration that embeds Fullpath's AI-powered Customer Data Platform (CDP) directly into the VinSolutions CRM. This upgrade is available to all mutual clients, eliminating the need for separate logins. The embedded CDP provides AI-generated shopper summaries, website activity data, and enhanced customer context within the CRM interface. The integration aims to empower sales reps with actionable insights at critical moments. Fullpath, now part of the Cox Automotive portfolio, emphasized the scalability and innovation this brings to dealers. The rollout will continue through the end of the year. This move strengthens Cox Automotive's position in the automotive martech space by combining CRM and CDP capabilities.

• Cox Automotive's VinSolutions embeds Fullpath's AI-powered CDP directly into its CRM.
• Integration available to all mutual Fullpath and VinSolutions clients.
• Fullpath is part of the Cox Automotive portfolio.

How Arapahoe Kia Used Fullpath’s CDP and Omni Agent to Uncover a Critical Sale

See how Fullpath's Omni Agent helped a dealership reach their sales goals with a same day deal.

Treasure AI Launches Agentic Marketing Products

At Agentic World 2026 in Miami (Oct 5-7), Treasure AI (formerly Treasure Data) unveiled agentic marketing products, including Digital Workers, governed AI teammates that operate 24/7 within marketing workflows, and Personalization Studio for real-time website personalization. The company also introduced Engagement-Based Pricing for email, shifting from cost-per-send to cost-per-click, and announced AI signals for its Intelligent CDP. Over 500 enterprise marketing leaders attended, with keynotes by CPO Rafa Flores and Daymond John. Treasure AI presented its 2026 Customer Awards, recognized for its Nestlé work, and emphasized AI safety with guardrails and human oversight in AI-driven workflows.

• Treasure AI launched Digital Worker, a governed AI teammate for marketing automation, and Personalization Studio for real-time website personalization.
• Treasure AI introduced Engagement-Based Pricing for email, shifting from cost-per-email to cost-per-click.
• Treasure AI announced AI signals for its Intelligent CDP.

Nestlé Mexico Unifies Data with AI Platform

At Treasure AI's Agentic World event in Miami, executives from Nestlé México discussed how the CPG giant, which reaches 90% of Mexican households and owns over 70 brands, unified its customer data to break down silos. Partnering with Treasure AI, an agentic experience platform, Nestlé México now connects its CRM data and hashed data from Amazon's clean room to identify duplicate customers and understand cross-brand interests. Using engagement signals, the company's La Lechera brand segmented audiences into traditionalists, experts, and explorers, leading to a campaign with nearly double the open rate. By prompting AI agents, Nestlé México can target smaller brands' customers by leveraging data from larger ones like KitKat, enhancing personalization and holistic targeting.

• Nestlé México reaches 90% of households in Mexico and owns over 70 brands.
• Nestlé México partnered with Treasure AI, an agentic experience platform, three years ago.
• Nestlé México uses hashed data from Amazon's data clean room for purchase insights.

Treasure AI Launches Personalization Studio, New Pricing Model

Treasure AI announced Personalization Studio, a marketer-facing UI for building and managing real-time website personalization campaigns. The tool leverages the company's unified customer data and real-time decisioning, part of its Agentic Experience Platform (AEP). Personalization Studio aims to reduce marketers' dependence on technical teams by enabling campaign setup in about 10 minutes. The announcement was made at the Agentic World 2026 conference. Concurrently, Treasure AI introduced an engagement-based pricing model for email, tying costs to customer actions such as clicks rather than message volume. This move reflects a broader industry trend among martech vendors adapting pricing to AI-driven capabilities. Chief Product Officer Rafa Flores highlighted the bet on click-through rates, underscoring confidence in the platform's intelligence.

• Treasure AI launched Personalization Studio at Agentic World 2026 conference.
• Personalization Studio is part of the Agentic Experience Platform (AEP) and powered by unified customer data and real-time decisioning.
• The new personalization tool enables marketers to build campaigns in about 10 minutes, reducing dependence on technical teams.