Front Office Sports vs Atlanta Hawks

Novig Sports Betting Exchange Quadruples Valuation to $2B

Novig, a New York-based sports betting exchange startup, is set to quadruple its valuation to approximately $2 billion in a new funding round expected to close by winter, as reported by Front Office Sports. Founded in 2021, Novig operates a prediction market where users trade contracts on sports outcomes, generating revenue through fees. In February, the company raised $75 million at a $500 million valuation. Novig received CFTC approval in June, enabling operations across all 50 US states, and has seen over $5 billion traded on its platform. Despite this growth, Novig remains smaller than competitors Kalshi ($40B valuation) and Polymarket ($21B). However, regulatory challenges loom, as New York has sued those competitors for alleged illegal gambling, and Spain has temporarily blocked them, with the EU's ESMA warning that such contracts may fall under the binary options ban. Novig's future depends on whether its federal approval shields it from state lawsuits.

• Novig is set to be valued at approximately $2 billion in a new funding round expected to close by winter.
• In February, Novig raised $75 million at a $500 million valuation.
• Novig received CFTC approval in June, allowing operations in all 50 US states.

Samsung TV Plus and Front Office Sports Studios Announce First Streaming Partnership for Front Office Sports Tonight

Samsung TV Plus announced an exclusive FAST partnership with Front Office Sports Studios to stream Front Office Sports Tonight.

Sports Broadcaster Bridget Condon Joins Front Office Sports Tonight

As New York Correspondent, Bridget Condon will deliver sharp analysis on cultural, entertainment, and business stories in the world of sports.

Atlanta Hawks to Stream Local Games Exclusively on Prime Video

The Atlanta Hawks announced a historic deal making Prime Video the exclusive streaming home for their locally distributed NBA games starting the 2026-27 season. The agreement covers 74 regular-season games, available at no extra cost to Amazon Prime members within the team's regional territory spanning parts of Georgia, Alabama, Tennessee, South Carolina, and Mississippi. This marks the first time an NBA team has chosen Prime Video for exclusive local game streaming. The Hawks will also continue their existing free over-the-air broadcast partnership with Gray Media on WANF and Peachtree Sports Network. This move reflects the growing trend of teams bypassing traditional regional sports networks, especially after the parent company of the former RSN, Main Street Sports Group, ceased operations. Prime Video is also expanding its national NBA coverage, while the NBA reportedly plans a local streaming hub for the 2027-28 season.

• Atlanta Hawks becomes first NBA team to stream local games exclusively on Prime Video for the 2026-27 season.
• The deal covers 74 regular-season games, available to Amazon Prime members in the team's regional territory at no extra cost.
• The Hawks will also continue free over-the-air broadcasts via Gray Media stations WANF and Peachtree Sports Network.

Michelob Ultra Launches Multi-Channel Knicks Championship Celebration Campaign

Michelob Ultra is launching a comprehensive multi-channel campaign across New York City's five boroughs to celebrate the New York Knicks' 2026 NBA championship. The campaign includes limited-edition bottle openers containing pieces of the NBA Finals court, distributed through select bartenders, with fan giveaways starting October 19 via the Superior Access platform. A new film, 'Beer of Champions,' created by Wieden + Kennedy, will debut on NBC during the Knicks' opening game on October 20. Limited-edition cans and aluminum bottles featuring the team logo and championship trophy are available. Out-of-home placements will appear around Madison Square Garden, Penn Station, and Times Square. The campaign builds on Michelob Ultra's role as the NBA's official global beer partner, complementing league-wide efforts including court ad placements for the Emirates NBA Cup.

• Michelob Ultra launches a multi-channel campaign celebrating the Knicks' 2026 NBA championship across New York's five boroughs.
• Limited-edition bottle openers containing pieces of the NBA Finals court are given to select bartenders.
• Fan giveaways for the bottle openers begin October 19 via Michelob Ultra's Superior Access platform.

NHL Centralizes Local Broadcasts; NBA Returns to Free TV

This article analyzes how professional sports leagues are restructuring their local media strategies in the wake of declining regional sports networks (RSNs). The NHL is centralizing production for teams like the Blue Jackets, Blues, Wild, and Hurricanes, following MLB's model, while allowing team-specific distribution flexibility. The NBA is temporarily returning to over-the-air television, with the Bucks and Hawks partnering with local broadcasters. The piece argues a hybrid model, balancing central production with local market flexibility, is the most effective approach in the post-cable era.

• NHL centralizes local broadcasts for 2026-27 season for four teams, including the Stanley Cup champion Carolina Hurricanes.
• Anaheim Ducks terminate agreement with Victory+ streaming partner after two seasons.
• MLB broadcasts games for 14 teams, including Arizona Diamondbacks and San Diego Padres since 2023.